Raising Your Profile in SEO #DigitalFemales


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My presentation from the #DigitalFemales Meetup in London. Talking about raising your profile in SEO, through networking (on and offline), blogging, writing articles, speaking at conferences and paying the knowledge forward. "It's not who you are that is holding you back, it's who you think you are". Put yourself out there and "make" the career you want!

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Raising Your Profile in SEO #DigitalFemales

  1. 1. Enhancing Your Profile in SEO Lisa Myers@LisaDMyers #DigitalFemales
  2. 2. About Lisa Myers• 11 years experience in Marketing, 6 in Search & Social• Speaker at Search Conferences Worldwide (SES, SMX, ISS, A4U etc)• Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing• Heavily involved in the global Search Community, founder of SEO-chicks.com and co-founder of European search blog StateofSearchAwards• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO Campaign” for her agency Verve Search• Management Today “35 women under 35” list 2009• “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)• “B2B Marketing Newcomer of the Year” (2007)@LisaDMyers #DigitalFemales
  3. 3. It’s not who you are that holds youback, it’s who you think you are.– David Brinkley
  4. 4. 6 Steps to Raise Your Profile#1 Blog/Tweet#2 Listen#3 Communicate#4 Get Connected#5 Conferences#6 Share
  5. 5. personal PR{ raising your profile On AND Offline
  7. 7. 5 Pillars of Personal PR1. Networking – getting to know people2. Blogging – put your “stamp” on it3. Conferences – put yourself out there4. Using your Knowledge – pay it forward5. Rules of Engagement – be yourself
  8. 8. networking{ getting to know people
  9. 9. Step 1: Attend Events• Do what your mother told you, go make friends!!@LisaDMyers #DigitalFemales
  10. 10. Social Networking• Follow• Listen• Engage• Communicate• Meet Up!@LisaDMyers #DigitalFemales
  11. 11. blogging- your voice on the web
  12. 12. Just do it already.....
  13. 13. @LisaDMyers #DigitalFemales
  14. 14. @LisaDMyers #DigitalFemales
  15. 15. Guest blogging@LisaDMyers #DigitalFemales
  16. 16. conferences{ put yourself out there
  17. 17. Speaking at Conferences• You don’t need to start small!• Pitch early! Read the description, explain how you would add value. Add links to related blog posts you have written.• Don’t be shy!@LisaDMyers #DigitalFemales
  18. 18. 2007 2008 2009 2012 2010
  19. 19. pay it forward{ share your knowledge
  20. 20. Big on Good• Training• Best Practise Guides/White Papers• Guest blogging• Articles• Workshops• Mentoring• Lecturing at Universities@LisaDMyers #DigitalFemales
  21. 21. Training
  22. 22. Best Practise & White Papers
  23. 23. Rules of engagement{ be nice. Karma is a bitch.
  24. 24. #1 Be Humble. Share your “lows” as well as “highs”. Connecting with people is all about showing vulnerability.#2 Be nice.#3 Take the time to talk to people, give advice or simply get to know them.
  25. 25. <SEO/>
  26. 26. Do, or do not, there is no try!- Yoda
  27. 27. Thank You! @LisaDMyersEmail: lisa@vervesearch.comWeb: www.vervesearch.com