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FUNDRAISING 101
STEVEN IGARASHI, AID ATLANTA
Without it, you can't provide the programs and services that
your nonprofit is designed to provide. Unlike a for-profit
business, you can't promise investors a return on their
investment or look to future sales to provide a profit.
So where do you get the necessary cash?
Cash is King.
Money makes the world go ‘round!
• You ask individuals for direct donations. (Individual Giving)
• WE ask foundations, govt. agencies & corp. for grants to support
specific programs and projects. (Grants & Corporate Giving)
• In time WE can ask for direct donations from corporate and private
philanthropies. (Sponsorships)
YOU ASK : ANYONE & EVERYONE
ASK & YOU SHALL RECEIVE
…LOTS OF IT!
How Do I Raise $$?
Make It Personal
• Customize your personal fundraising page
• Share your connection to the cause
(Why is HIV/AIDS important to you?)
• Upload personal photos
Make It Personal
• Customize your personal fundraising page
TELL YOUR STORY!
Here’s An Example!
And Another Example!
USE YOUR HEADQUARTERS
USE YOUR HEADQUARTERS
YOUR
PROGRESS
YOUR
GOAL
TEAM
CAPTAINS
CAN SEE
PERSONAL
PAGE &
TEAM PAGE
DAYS LEFT
UNTIL EVENT
DONOR
INFO
USE YOUR HEADQUARTERS
BE SURE
TO THANK
YOUR DONORS
UTILIZE
TEMPLATE
MESSAGES
Tips & Tools
• Import your email contacts to your “HQ” &
invite them to join or donate to the team
• Utilize your personal URL & post a status on
social media asking for donations.
• Start Early & take advantage of pledges &
scheduled payment options!
• Ask everyone you know…repeatedly.
“MAKING THE ASK” 101
WHO?
WHAT?
HOW?
Tips & Tools
• Post on social media – FREQUENTLY!
YOU ARE
NOT ALONE!
Rely on your
TEAM, FAMILY, AV/200 Staff!
The Power is
in ASKING!
&
Lead By Example!
It is important for Team Captains to
fundraise and stay actively involved
to keep members motivated and
excited about the cause!
Setting Team Member Goals
• Host a meeting to develop team goals
• Encourage your team across the board
• Brainstorm people & places to recruit
• Communicate often!
Ways To Reach Out
• Family, Family, Family
• Circle of Influence
• Flyers
• Personal Calls
• E-mails
• Social Media
• Presentations
• Referrals
• Word of Mouth
• Fundraising Party
• Donation Letter
• Ask businesses for giveaways
or discounts
• Encourage friendly competition.
We can all support each other.
• Publicly acknowledge your
fundraising progress through
e-mail, Facebook,& Twitter
• Call in favors –
WHO DO YOU DONATE TO??
Use Incentives
• Track & thank donors
• Turn in $$$ often – don’t hang on to it
• Highlight efforts on social media
• Give Shout-Outs for donors
Follow Up & Recognition
• Make it personal & unique!
Recognition Looks Like This!
QUESTIONS?

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Fundraising 101 for AV200 Bicyclists 2019

  • 2. Without it, you can't provide the programs and services that your nonprofit is designed to provide. Unlike a for-profit business, you can't promise investors a return on their investment or look to future sales to provide a profit. So where do you get the necessary cash? Cash is King. Money makes the world go ‘round!
  • 3. • You ask individuals for direct donations. (Individual Giving) • WE ask foundations, govt. agencies & corp. for grants to support specific programs and projects. (Grants & Corporate Giving) • In time WE can ask for direct donations from corporate and private philanthropies. (Sponsorships) YOU ASK : ANYONE & EVERYONE ASK & YOU SHALL RECEIVE
  • 4. …LOTS OF IT! How Do I Raise $$?
  • 5. Make It Personal • Customize your personal fundraising page • Share your connection to the cause (Why is HIV/AIDS important to you?) • Upload personal photos
  • 6. Make It Personal • Customize your personal fundraising page TELL YOUR STORY!
  • 10. USE YOUR HEADQUARTERS YOUR PROGRESS YOUR GOAL TEAM CAPTAINS CAN SEE PERSONAL PAGE & TEAM PAGE DAYS LEFT UNTIL EVENT DONOR INFO
  • 11. USE YOUR HEADQUARTERS BE SURE TO THANK YOUR DONORS UTILIZE TEMPLATE MESSAGES
  • 12. Tips & Tools • Import your email contacts to your “HQ” & invite them to join or donate to the team • Utilize your personal URL & post a status on social media asking for donations. • Start Early & take advantage of pledges & scheduled payment options! • Ask everyone you know…repeatedly.
  • 13. “MAKING THE ASK” 101 WHO? WHAT? HOW?
  • 14. Tips & Tools • Post on social media – FREQUENTLY!
  • 15. YOU ARE NOT ALONE! Rely on your TEAM, FAMILY, AV/200 Staff! The Power is in ASKING!
  • 16. &
  • 17. Lead By Example! It is important for Team Captains to fundraise and stay actively involved to keep members motivated and excited about the cause!
  • 18. Setting Team Member Goals • Host a meeting to develop team goals • Encourage your team across the board • Brainstorm people & places to recruit • Communicate often!
  • 19. Ways To Reach Out • Family, Family, Family • Circle of Influence • Flyers • Personal Calls • E-mails • Social Media • Presentations • Referrals • Word of Mouth • Fundraising Party • Donation Letter
  • 20. • Ask businesses for giveaways or discounts • Encourage friendly competition. We can all support each other. • Publicly acknowledge your fundraising progress through e-mail, Facebook,& Twitter • Call in favors – WHO DO YOU DONATE TO?? Use Incentives
  • 21. • Track & thank donors • Turn in $$$ often – don’t hang on to it • Highlight efforts on social media • Give Shout-Outs for donors Follow Up & Recognition
  • 22. • Make it personal & unique! Recognition Looks Like This!