SlideShare a Scribd company logo
Traditional vs. Social Media Prospecting
Where’s the Profitable Balance?
•   REVIEW
•   What are our current competencies?
•   Where can we grow?
•   DEFINE
•   What is old is new again
•   What’s really new
•   ENGAGE
•   Integrating the two
•   GROW
•   Action plan
Propsecting Call vs. Sales Call

 Prospecting Calls         Sales Calls
A ttention           D   esire


I nterest            A   ction
Did You Know?

• 95% of salespeople said they can SELL –
  they just need to get in front of more
  prospects.

• Most salespeople HATE to prospect.

• “Prospectors” close more business than
  the best “salespeople.”
Opening Reinforcement Statement


Elevator Story

USP
Our Signature Elevator Stories
1.) After one day with us, you’ll see higher revenues, you’ll
     hear a
    real difference in how your employees interact with your
    customers and we will continue to raise the bar when it
     comes
    to performance.

2.) Does that sound like something you may have an interest
     in?
Phone Prospecting

                                        Do you
What
                                        have any
do you
                                        NEWS to
KNOW?
                                        share?




         And the REASON I’m calling is … ?
Tips For Successful Prospecting

•   Keep in mind that your goal in
    prospecting is to get their attention and
    interest.
•   Try to start at the top of the
    organization with your first contact.
•   Always ask for an internal referral.
•   Always have a reason for being there
    that benefits the contact.
•   Never sell until you uncover need.
What is Social Media?

A category of media where people are talking,
participating, sharing and networking online.
                              Ron Jones, Social Media Marketing 101, Part 1
Explore

•   Tweetdeck
•   LinkedIn
•   Blogs
•   Google Alerts
•   Review sites
•   Facebook
•   Foursquare
Linkedin
• Look at your connections contacts
• Join groups
   –   Indiana   meetings
   –   Indiana   hotels
   –   Indiana   tourism
   –   Indiana   dining
• Search for prospects
   – Indiana bridal consultants
• Search for events
   – Indiana events
• Search answers
   – Indiana
Thank You!
        For more information

           Amber Fox
National Director of Sales - Hospitality
            (614) 766-5101

 amberfox@signatureworldwide.com

      5115 Parkcenter Avenue
        Dublin, Ohio 43017
          (614) 766-5101
    www.signatureworldwide.com

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Traditional Vs. Social Media Prospecting

  • 1. Traditional vs. Social Media Prospecting Where’s the Profitable Balance?
  • 2. REVIEW • What are our current competencies? • Where can we grow? • DEFINE • What is old is new again • What’s really new • ENGAGE • Integrating the two • GROW • Action plan
  • 3. Propsecting Call vs. Sales Call Prospecting Calls Sales Calls A ttention D esire I nterest A ction
  • 4. Did You Know? • 95% of salespeople said they can SELL – they just need to get in front of more prospects. • Most salespeople HATE to prospect. • “Prospectors” close more business than the best “salespeople.”
  • 6. Our Signature Elevator Stories 1.) After one day with us, you’ll see higher revenues, you’ll hear a real difference in how your employees interact with your customers and we will continue to raise the bar when it comes to performance. 2.) Does that sound like something you may have an interest in?
  • 7. Phone Prospecting Do you What have any do you NEWS to KNOW? share? And the REASON I’m calling is … ?
  • 8. Tips For Successful Prospecting • Keep in mind that your goal in prospecting is to get their attention and interest. • Try to start at the top of the organization with your first contact. • Always ask for an internal referral. • Always have a reason for being there that benefits the contact. • Never sell until you uncover need.
  • 9. What is Social Media? A category of media where people are talking, participating, sharing and networking online. Ron Jones, Social Media Marketing 101, Part 1
  • 10.
  • 11. Explore • Tweetdeck • LinkedIn • Blogs • Google Alerts • Review sites • Facebook • Foursquare
  • 12. Linkedin • Look at your connections contacts • Join groups – Indiana meetings – Indiana hotels – Indiana tourism – Indiana dining • Search for prospects – Indiana bridal consultants • Search for events – Indiana events • Search answers – Indiana
  • 13. Thank You! For more information Amber Fox National Director of Sales - Hospitality (614) 766-5101 amberfox@signatureworldwide.com 5115 Parkcenter Avenue Dublin, Ohio 43017 (614) 766-5101 www.signatureworldwide.com

Editor's Notes

  1. 3 minutes This is a discussion slide Difference between a sales call and a prospecting call The goal of prospecting The goal of a sales call Key Point: Don’t try to do both at the same time When you’re prospecting, prospect; when you’re selling, sell You can get a hold of people more effectively when you only do one at a time Selling and prospecting are separate skill sets; you need to be good at both
  2. 1 minute Tell participants that it’s critical that they become familiar with prospecting tools on social media because it’s everywhere! First, let’s talk about what social media is. (have participants tell you how they would define social media and facilitate a conversation around answers) Share the definition of social media on screen