5. Be active on the sites
your prospects and
customers frequent most.
6. Why Website?
• Give Prospects and Potential Employees a
Positive Impression
• You may not win the biz, but you could lose
it…
• Collect their info
• Look modern, up to date
30. #5 Stay ‘Top of Mind with
Customers, Prospects and
Recruits
31. Write Compelling
Content
• AddValue
• FAQs
• Client Case Studies
• Client interviews
• Talk in terms of their interests
• Get your thoughts out of
your head.
39. Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements,
etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
40. Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.