LINKEDIN FOR Realtors®
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LinkedIn is the #1 social networking site for business professionals. Are you making the most of it? This class will help Realtors® understand how to better use LinkedIn in their real estate business by optimizing their profile, give and receive recommendations, gain valuable business relationships, and generate qualified leads.
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LINKEDIN FOR Realtors®
- 2. LinkedIn is the #1 social networking site for business professionals. LinkedIn is one of the top 10 websites searched in the world. Google ranks LinkedIn profiles high in searches.
- 10. Free Account
- 16. Profile Pic No-No’s • Not having a photo. People with a photo are seven times more likely to get viewed. What if you were buying a home? Would you make a bid without seeing a photo? Same goes for choosing a new client or connection. Photos are also important because there are many of the same names out there and you’ll be easily recognized by your photo. • No dog, no husband, no baby! This is about YOU and your profession. • No group shots. • An old, outdated photo. It’s understandable to want to choose a photo of ourselves at our best, but using a photo from ten years ago usually doesn’t represent who we are or what we look like today. • An unprofessional photo. Are you at the beach, a night club, your wedding or running a marathon? It’s best to keep the photo professional. No bikinis, wedding dresses, sports jerseys or cleavage. • A pixelated one. The whole idea of posting a photo is to put your best face forward. Make sure you’re using a picture that isn’t distorted in any way. • A "too serious" one. Photos should convey your energy and personality. Not sad, angry or vacant stares. Also, stick to color rather than black and white shots. • No Avatars. You’re not a superhero. • No Logos. People want to connect with you as an individual, not with your logo. Once they connect with you, they’ll be able to learn about your brand.
- 20. Customize Your Public Profile URL
- 33. Get Discovered for Your Work
- 36. Add Sections
- 40. MORE WAYS TO CONTACT YOU
- 42. Include Calls To Action • • Email me at: Phone & Text: • • • • • • Website: Blog: Skype: Friend Me On Facebook: Find Me On Twitter: Follow Me On Pinterest: • Common Misspellings: Jennifer Lockin / Jennifer Laughlin
- 47. Add Connections
- 48. Ways to Reach Out:
- 52. Tagging Contacts
- 59. Remove a Contact
- 61. Recommend First
- 79. Choose how often you will consistently… • • • • Share and comment on the status updates of your connections. Send an invitation to connect to 1 new person. Update your status directly on LinkedIn. Start or participate in a group discussion.
- 80. THANK YOU! Jennifer Locklin AVP Technology Trainer jennifer.locklin@fnf.com
Editor's Notes
- 1. Generate exposure for your business2. Increase traffic to your website and/or blog3. Move up in search rankingso Google loves LinkedIn and gives it high ranking. If you’re new to social media or having an online profile, start with LinkedIn4. Build new business partnerships5. Generate QUALIFIED leads
- Before we get into the creation of your profile, it’s important to identify your target audience. (Will be extremely useful in developing keyword rich content)Who is your target audience?What does your LinkedIn target audience need to know about you?What does your LinkedIn target audience need to know about your products & services?What does your LinkedIn target audience need to know about your company / brand?
- Types of Clients:First Time Buyers / SellersSecond Home Purchasers (growing families / empty nesters)High End Luxury Buyers / SellersLocal or International InvestorsDistressed & Short SaleRelocationSingle MomsVeteransTeachersLaw EnforcementMilitaryMedical Professionals
- Do you cater to a specific age group?
- Farm & RanchLuxury EstatesCondo & TownhouseHistoricEco-Friendly or Full AmenitiesCommercial
- Neighborhood / SubdivisionMaster-Planned CommunityDowntown AreaVacation AreaBeachfrontLakefrontGolf Course Community
- Make sure to use these “niche” keywords throughout your LinkedIn profile to help your ranking.
- Basic “FREE” LinkedIn Account is enough for most people. If you want to see who’s viewing your profile, then you can upgrade to a paid account. If you’re trying to build or add to your team, you might want to consider upgrading in order to use LinkedIn as a recruiting tool.
- Use your “business” name. If your given name is Elizabeth but no one calls you that because you go by “Liz” and you use that on your business card, choose Liz as your profile name to help people find you easier.
- Make your profile visible to everyone and easier to find by customizing your public profile URL or vanity URL.Make sure your LinkedIn profile bears your own stamp in the form of a personalized URL.
- “Results-oriented Real Estate Agent” makes you sound like a robot. “I started out as a school teacher before morphing into a Real Estate Agent” gives us a feel for your path and your personality. Have fun with your LinkedIn summary—it’s the one free-form (and long!) field on LinkedIn where you can speak to the reader (the person viewing your profile) in a human voice.Remember Keywords!
- It takes only a few seconds to upload your text résumé to LinkedIn, and it will save you time creating the Work History section of your profile. Amplify this field with your proudest accomplishments or particular responsibilities you want readers to know about. It’s important to include the dates (and employer names) for each past assignment so LinkedIn can match you up with colleagues who have worked alongside you.
- A great new feature for LinkedIn is an area under each section where you can upload images, documents and videos. Showcase your before and after photos if you work with staging or stagersUpload videos:--- Make a great first impression with a video about who you are as a real estate agent. Why did you get into real estate? When did you realize you were meant to help people buy and sell homes? What is your value proposition? You might even interview one or two clients about their buying or selling experience. --- “Why Choose a Real Estate Agent?” “How We Sell Your Home Faster and for More Money,” or “Tips for Staging Your Home.”--- Each quarter, record a video on the state of your local real estate market. --- Video testimonials of satisfied clients are powerful glimpses into your business.--- interviews with local businesses in and around the neighborhood you serve.--- videos of you talking about your favorite park, neighborhood hangout or even promoting an upcoming community event. Tell a brief story and end with a call to action.
- Amplify your profile with additional information about past jobs, projects, organization memberships, and more. Click on the Add Sections link to preview the various enhancements you can make to your profile just by providing a bit more background.
- This is another place to add in your website, blog, facebook, twitter…tell you clients where they can find you and how they can contact you.
- You might be concerned that your competitors can see your connections and are uncomfortable with that. You can change your privacy preferences to not allow anyone to view your personal connections.
- A great time to request a recommendation is shortly after closing. Whether buying or selling, a client who has had a great experience with you will most likely want to give you a recommendation. Reach out to them and ask. Here’s how.
- By updating your status manually in LinkedIn, you can control your message and increase engagement.