Total time: 60 minutes. Part 1: Familiarising the concept of brand and drawing a relation to self. Part 2: Bird's eye view of the Personal Branding tools, tips, and tricks. Organizer: Pakistani Women in Computing. Venue: Otto-von Guericke University, Magdeburg. Date: 27.07.2019

1. Introduction to
Personal
Branding.
ANIRBAN SAHA
W W W . A N I R B A N S A H A . C O M

2. Your takeaways from this session today:
• You know how things work.
• Personal Branding is important.
• Personal Branding is easy!
• You just need to plan a little.

3. What makes me eligible?

4. What makes me eligible?
• Invited by the US Department of States for IVLP
(International Visitor Leadership Program)
• Covered / Published / Talked about on the following:
• The Times of India (Kolkata)
• BBC
• The Telegraph (Kolkata)
• The Education Times
• Other Bengali papers and magazine.
• Conducted 12 photography/blogging workshops.
• As a entrepreneur, worked with:
• Facebook
• US Consulate (Kolkata)
• NASSCOM
• 3 Literature Festivals in Kolkata.
• ..to name a few.

5. Brand

6. Brand
You know of
You trust
You want to associate with

7. Brand
You know of
You trust
You want to associate with

8. Brand
You know of
You trust
You want to associate with
How do you know?
What do you know?
Why do you trust?
How did they establish the trust?
Who wants to associate? Why?
Visibility? What are the channels?
Narrative
Body / Quality of work.
Ethics / Ownership of the work.
Relevant people / work.

9. Visibility? What are the channels?
Narrative
Body / Quality of work.
Ethics / Ownership of the work.
Relevant people / work.
YOU
How to be more visible?
Offline:
• How many people are we reaching?
• Is reach important?
• Why should we want to reach?
Online:
• Social Media
• Why online?
• Certain Guidelines.
What do you want to be known for / as?
What’s your story?
How to build a body of
Work?
Time / Efforts?
How to create IMPACT?
Who judges the work?
Who records the judgement?
Ethics: Do I need to speak about it?
Ownership: Basic Leadership Skills
Relevant people:
• Purpose and grouping.
• Grouping and channels.
• Channels and messages.

10. BREAK
After the break:
• Personal branding tools
• Brainstorming

11. Creating the
Brand
YOU
(Online)
Your vibe builds your tribe.
- Build your vibe carefully now. “Plan”.

12. Creating the
Brand
YOU
(Online)
4 Pillars:
Source: Platform THE ART AND SCIENCE OF PERSONAL BRANDING By CYNTHIA JOHNSON
• Personal Proof
• Social Proof
• Recognition
• Association
Why?
“I look at personal branding as the evolution of cover letters, applications, CV’s, and
resumes. If we want upward mobility and opportunity in our lives, we have to start
accepting that people are looking us up online before they ever agree to meet with us.
We have to put our best foot forward just as we would dress for an interview.”
- Cynthia Johnson.

13. Creating the
Brand
YOU
(Online)
6 Components:
Source: web.stanford.edu
• History: What have you or will you accomplish.
• Interaction: What do you want your interaction style to be?
• Reviews: What do you want your people to say about you?
• Placement: Where do you want to show up?
• Advertising: How will others hear about you?
• Referral: What is your network and how you plan to expand it?
Key Lessons from the Analysis:
• People:
• People will never experience you objectively
• Your brand precedes you
• Uniqueness:
• Your brand is a source of competitive advantage
• Your resume is only one element of your brand

14. Creating the
Brand
YOU
(Online)
Online
• Social Media Channels
• GitHub
• LinkedIn
• Twitter
• Instagram
• Facebook
• Anchor: Your own site
• Email address
• Blog
• Show your
• Expertise
• Wisdom
• Activities
• Connections
• State Opinions.
• Start conversations.
Offline
• Visiting Cards
• Socialise
• Tea Party! Because why
not?
• Something else?

15. Creating the
Brand
YOU
(Online)
Tips for Online
• Your full name (please).
• Profile Picture.
• Username.
• Know your audience.
• Know your role.
• Email signature!
• Spend a little money?
Tips for Offline
• Deliver good quality work
• Be professional
• Understand cultural
differences.
• Make people feel involved
• Respect protocols
• Be proactive
• … add to it?
Amusing terms!
• Personality
• Character
• Communication
• Brand
Life Tips!
• Read
• Plan, Fail, Adapt
• Be who you are
• Be generous

16. Anirban Saha
mailme@anirbansaha.com
Blog: www.anirbansaha.com
Ph: +49 17669599269
Twitter: @sahaanirban | Telegram: @sahaanirban | Instagram: @sahaanirban | LinkedIn: @sahaanirban | GitHub: @sahaanirbannew | Facebook: @sahaanirbannew
Let’s discuss.

17. “your passion at the center
of your brand”
“Flaunt
Your
Quirks”
“Share
Knowledge.”
“Amuse
people.”
“it's actually about
being visible,
available & valuable
to others.”
“in a way
completely
consistent with our
values and beliefs.”
“Determine how
others perceive
you”
Notoutofthebox.in
missmalini.com
anirbansaha.com
asemahassan.com
guykawasaki.com
andrewng.org
Career Distinction: Stand
Out by Building Your Brand
[Book]

18. Anirban Saha
mailme@anirbansaha.com
Blog: www.anirbansaha.com
Ph: +49 17669599269
Twitter: @sahaanirban | Telegram: @sahaanirban | Instagram: @sahaanirban | LinkedIn: @sahaanirban | GitHub: @sahaanirbannew | Facebook: @sahaanirbannew
Thank you.