How to Build
y
Maintain Your
Professional
Network
Hello!
My name is Angel
Ramos and I’m a
lifelong learner &
problem solver.
I am an MBA professional
working in higher education and
I’ve also had REWARDING EXPERIENCES
in teaching and nonprofits.
Why is networking so important?
Networking Benefits
 Opportunities
 Leads to new and future
business.
Networking Benefits
 Opportunities
 Leads to new and future
business.
 Exposure
 Gives forum to promote
and draw attention to
your business, cause, or
personal brand..
Networking Benefits
 Opportunities
 Leads to new and future
business.
 Exposure
 Gives forum to promote
and draw attention to
your business, cause, or
personal brand.
 Contacts and
Relationships
 Helps form and maintain
a strong contact base.
Networking Benefits
 Opportunities
 Leads to new and future
business.
 Exposure
 Gives forum to promote
and draw attention to
your business, cause, or
personal brand.
 Contacts and
Relationships
 Helps form and maintain
a strong contact base.
 Common Ground
 Like-minded people can
come together to discuss
common interests.
Networking Benefits
 Opportunities
 Leads to new and future
business.
 Exposure
 Gives forum to promote
and draw attention to
your business, cause, or
personal brand.
 Contacts and
Relationships
 Helps form and maintain
a strong contact base.
 Common Ground
 Like-minded people can
come together to discuss
common interests.
 Learning
 Allows you to learn from
experienced
professionals.
CNN HAS ESTIMATED THAT
80% OF JOBS ARE NEVER ADVERTISED AND
INSTEAD FILLED THROUGHNETWORKINGAND
EMPLOYEE REFERRALS!
So how do you build and maintain
connections?
One of the best things you can do is share
information.
• How often do you forward articles
or services you found helpful to
your network?
• How often to you post the link to
your Facebook page allowing all
your friends to benefit?
• Do you post the discussion or
forward the article to your
LinkedIn groups?
• Do you share it with your LinkedIn
connections?
• Do you Tweet and include the link
so all of those following you can
benefit?
• Do you make announcements at
networking meetings about how
you benefited from this article or
service?
• Have you passed along YouTube
videos that you found helpful?
Networking is not about
selling yourself
• Networking isn't, "Hi, what
can you do for me?" but
rather: "Hi. Let's get to
know each other. What
can I do for you?"
Networking is not about
selling yourself
• Networking isn't, "Hi, what
can you do for me?" but
rather: "Hi. Let's get to
know each other. What
can I do for you?"
• It's about giving to get,
paying it forward, and
building relationships.
Networking is not about
selling yourself
• Networking isn't, "Hi, what
can you do for me?" but
rather: "Hi. Let's get to
know each other. What
can I do for you?"
• It's about giving to get,
paying it forward, and
building relationships.
• Get into the mindset of
giving to others without an
expectation of payback.
Networking is not about
selling yourself
• Networking isn't, "Hi, what
can you do for me?" but
rather: "Hi. Let's get to
know each other. What
can I do for you?"
• It's about giving to get,
paying it forward, and
building relationships.
• Get into the mindset of
giving to others without an
expectation of payback.
• Remain authentic and have
the other person’s best
interest at heart.
You never know who might turn into a valuable connection or
who he knows.
Don’tbe selective in building your network.
Stay in touch
without
asking for
favors
Be
Likable
Have A
Be
Engaged
Be passionate
about something
AND STICK TO IT
Try
This
Clip out newspaper articles highlighting
accomplishmentsof potential connections
Send her a copy of the article with a note attached remarking
what a great job she’s done, and you thought she would want to have this
to put on her fridge.
.
Be there for your network. Attend invited events, show support
during tragedy, and be on time.
The Importance of Showing Up
A Simple Thank You Goes A Long Way
Send handwritten thank-you
notes
• After a job interview.
• Received a gift.
• Stayed as a guest in
someone’s home.
• Benefited from a
recommendation.
Thank You!
A Simple Thank You Goes A Long Way
Send handwritten thank-you
notes
• After a job interview.
• Received a gift.
• Stayed as a guest in
someone’s home.
• Benefited from a
recommendation.
Thank-you notes
• More personal.
• Makes a bigger impact on
the receiver. Thank You!
A Simple Thank You Goes A Long Way
Send handwritten thank-you
notes
• After a job interview.
• Received a gift.
• Stayed as a guest in
someone’s home.
• Benefited from a
recommendation.
Thank-you notes
• More personal.
• Makes a bigger impact on
the receiver.
It is worth the effort in letting people know that
you appreciate, value and acknowledge them.
Thank You!
Utilize Networking Sites Like LinkedIn
Greetings _________!
I came across your profile via one of our
connections, I hope you don't mind. I’m always
interested in connecting and meeting leaders
within ________such as you to better develop my
role as an aspiring _______. Care to connect?
SampleInvitation To Connect
Greetings _________!
(Intro) I hope your day is going well! I came across your profile via one of our
connections, I hope you don't mind. I’m always interested in connecting and meeting like-
minded professionals and community leaders in the area such as you to better develop my
role as a __________professional.
(Insert Elevator Pitch)
(Request) From your profile I noticed that you’re actively involved with _____ and was
wondering if I may send a few questions to you? I’ve always been interested in this type of
work. I would love to hear more about what you do and any insights or advice you might
have from your experience with __________.
(Closing) In return, is there anything you need or are specifically looking for, in case I
happen to know anyone?
Sample Request Email
The Power of the Informational Interview
Benefits of Conducting
InformationalInterviews
• Improve your communication skills.
Benefits of Conducting
InformationalInterviews
• Improve your communication skills.
• Gain confidence speaking with other professionals.
Benefits of Conducting
InformationalInterviews
• Improve your communication skills.
• Gain confidence speaking with other professionals.
• Get inside information into companies and
organizations.
Benefits of Conducting
InformationalInterviews
• Improve your communication skills.
• Gain confidence speaking with other professionals.
• Get inside information into companies and
organizations.
• Get insight and advice on how to gain to a given
career.
Benefits of Conducting
InformationalInterviews
• Improve your communication skills.
• Gain confidence speaking with other professionals.
• Get inside information into companies and
organizations.
• Get insight and advice on how to gain to a given
career.
• Initiate a professional relationship and expand your
network of contacts in a specific career field.
Benefits of Conducting
InformationalInterviews
• Improve your communication skills.
• Gain confidence speaking with other professionals.
• Get inside information into companies and
organizations.
• Get insight and advice on how to gain to a given
career.
• Initiate a professional relationship and expand your
network of contacts in a specific career field.
• Meet people who may forward job leads to you in
the future.
SampleInformational Interview
Request
Greetings _______!
I hope your day is going well! I came across your information via one of
our shared connections_________. He/She recommended I contact you to
set up an informational interview.
I was hoping we might be able to connect over the telephone or meet up for
coffee sometime, at your convenience. I’m always interested in meeting
leaders within the ________ industry to better develop my role as an
aspiring _______. I would love to hear more about what you do and any
insights or advice you might have from your experience with __________.
Would you be available for a brief meeting on ________?
In return, is there anything you need or are specifically looking for, in
case I happen to know anyone?
DON’T ASK
Hire Me
Just LISTEN
What is the best time to reach out to your
network?
EMAIL
• Alex Moore, CEO of Baydin, an email
management service, suggested that emails
sent from 6 a.m. to 7 a.m. are about three
times more likely to be opened than emails
sent at 4 p.m.
• She found that when she sent mail on Sunday
afternoon, her open rate was as high as 44
percent, while it bottomed out at 35 percent
when she sent it during the workweek.
Twitter
• Fuseworks Studios made an infographic
entitled “Maximizing Your Tweets” based on
data obtained by Buddy Media.
• Twitter engagement is higher between 8 A.M.
and 7 P.M. (turns out fewer people are “on”
Twitter during the middle of the night).
LinkedIn
•Tues-Thurs
–7AM-9AM
–5PM-6PM
GOALS
Try to make 1-2
connections per
day
Keep in contact
with 60 people
on a monthly
basis
Cap your
network at 50-
100
Interested in
CONNECTING?
CLICK
To Learn More
Check Out
Click here
Resources
• Schembari ,Marian., “How To Network Your Way Into a Job Without Looking Desperate”, October 15, 2012,
http://blog.brazencareerist.com/2012/10/15/how-to-network-your-way-into-a-job-without-looking-
desperate/
• Chitakasem, Nisa., “How To Work A Room Like You Own The Place”, February 29, 2012,
http://www.forbes.com/sites/deborahljacobs/2012/02/29/how-to-work-a-room-like-you-own-the-place/
• 2U., “How To Leverage Your Alumni Network To Get A Job”, http://www.careerealism.com/how-leverage-
alumni-network-get-job/
• MUSCARELLO, JOHN., “How to Create Networking Opportunities at Work”,
http://startnetworkingtoday.com/how-to-create-networking-opportunities-at-work/
• MUSCARELLO, JOHN., “The Best Way To Stay In Touch With Your Professional Network”,
http://startnetworkingtoday.com/your-professional-network/
• MUSCARELLO, JOHN., “How To Follow Up After Networking Events For Job Seekers”
http://startnetworkingtoday.com/job-seekers-follow-up-after-networking-events/
• MUSCARELLO, JOHN., “Find More Job Leads By Networking On LinkedIn With Alumni”
http://startnetworkingtoday.com/networking-on-linkedin/
• Goodwin, Tai., 3 Rules To Smart Business Card Etiquette, http://www.careerealism.com/3-rules-to-smart-
business-card-etiquette/
• Levinson, Meridith ., “How to Network: 12 Tips for Shy People”, December 11, 2011,
http://www.cio.com/article/164300/How_to_Network_12_Tips_for_Shy_People
• Ciotti, Gregory., “8 Networking Skills that Every Professional Needs to Have”,
http://www.bidsketch.com/blog/marketing/networking-skills/
• Trikha, Ritika., ‘Break Off a Networking Convo Without Being Awkward”, September 04, 2012,
http://www.careerbliss.com/advice/break-off-a-networking-convo-without-being-awkward/
• Sweeney, Deborah ., “7 Everyday Places To Start Networking Face-To-Face At”, March 5, 2013,
http://www.forbes.com/sites/deborahsweeney/2013/03/05/7-everyday-places-to-start-networking-face-
to-face-at/
• Gregory, Alyssa., “20 Social Networking Sites for Business Professionals”, August 28, 2012,
http://www.sitepoint.com/social-networking-sites-for-business/
Resources
• Kobara, E. John and Smith, Melinda ., “How to Find a Job By Building Relationships”, May 2013,
http://www.helpguide.org/life/job_networking_how_to_find_job.htm
• Collamer, Nancy C., “The Perfect Elevator Pitch to Land a Job”, February 2, 2013,
http://www.nextavenue.org/blog/perfect-elevator-pitch-land-job
• Zack, Devora., “10 Tips For People Who Hate Networking”, http://www.careerealism.com/hate-networking-tips/
• Wicker, Alden., “Get Networking: Half of Job Openings Aren’t Advertised”, January 10, 2013,
http://www.learnvest.com/2013/01/get-networking-half-of-job-openings-arent-advertised-123/
• Morgan, Hannah., “Step-by-step Guide: Networking Your Way Into a Dream Company”, February 17, 2013,
http://www.youtern.com/thesavvyintern/index.php/2013/02/17/step-by-step-guide-networking-your-way-into-a-
dream-company/
• Chitakasem, Nisa ., “How to Work the Room – 10 Tips for Getting the Best Results from Networking”, October 4,
2012, http://www.jobsite.co.uk/worklife/10-tips-getting-results-networking-10048/
• Lepore, Meredith., “8 Great Icebreakers for Your Next Networking Event”, March 19, 2013,
http://www.levoleague.com/career-advice/great-icebreakers-for-networking
• Chapman, Dr. Vera V., “10 Tips for Following Up with Networking Contacts Effectively”, May 9, 2012,
http://chasingyourfire.com/10-tips-for-following-up-with-networking-contacts-effectively/
• Hoffman, G.L. , “How To Be More Likeable At Work: 10 Things To Do Today”, http://www.careerealism.com/likeable-
10-today/
• Graham, Derbhile., “What’s Your Networking Style?”, December 10, 2010,
http://tweakyourbiz.com/marketing/2010/12/10/whats-your-networking-style/
• Townsend, Heather ., “7 tips to help you remember names when networking at an event”, April 7, 2013,
http://www.big4.com/management-and-business/7-tips-to-help-you-remember-names-when-networking-at-an-
event/
• 2U, “Best And Worst Times To Reach Out To Your Network”, http://www.careerealism.com/reach-network-best-
worst-times/
• SMITH, COOPER ., “The Best Times Of Day To Post On Each Social Network”, MAY 14, 2011,
http://www.businessinsider.com/the-best-times-to-post-on-each-major-social-network-2013-5
• Dinsmore, Scott., “5 Underused Tactics to Make an Immediate, Genuine Connection with Anyone”, October 17, 2012,
http://blog.brazencareerist.com/2012/10/17/5-underused-tactics-to-make-an-immediate-genuine-connection-
with-anyone/

How to Build and Maintain Your Professional Network

  • 1.
    How to Build y MaintainYour Professional Network
  • 2.
    Hello! My name isAngel Ramos and I’m a lifelong learner & problem solver.
  • 3.
    I am anMBA professional working in higher education and I’ve also had REWARDING EXPERIENCES in teaching and nonprofits.
  • 4.
    Why is networkingso important?
  • 5.
    Networking Benefits  Opportunities Leads to new and future business.
  • 6.
    Networking Benefits  Opportunities Leads to new and future business.  Exposure  Gives forum to promote and draw attention to your business, cause, or personal brand..
  • 7.
    Networking Benefits  Opportunities Leads to new and future business.  Exposure  Gives forum to promote and draw attention to your business, cause, or personal brand.  Contacts and Relationships  Helps form and maintain a strong contact base.
  • 8.
    Networking Benefits  Opportunities Leads to new and future business.  Exposure  Gives forum to promote and draw attention to your business, cause, or personal brand.  Contacts and Relationships  Helps form and maintain a strong contact base.  Common Ground  Like-minded people can come together to discuss common interests.
  • 9.
    Networking Benefits  Opportunities Leads to new and future business.  Exposure  Gives forum to promote and draw attention to your business, cause, or personal brand.  Contacts and Relationships  Helps form and maintain a strong contact base.  Common Ground  Like-minded people can come together to discuss common interests.  Learning  Allows you to learn from experienced professionals.
  • 10.
    CNN HAS ESTIMATEDTHAT 80% OF JOBS ARE NEVER ADVERTISED AND INSTEAD FILLED THROUGHNETWORKINGAND EMPLOYEE REFERRALS!
  • 11.
    So how doyou build and maintain connections?
  • 12.
    One of thebest things you can do is share information. • How often do you forward articles or services you found helpful to your network? • How often to you post the link to your Facebook page allowing all your friends to benefit? • Do you post the discussion or forward the article to your LinkedIn groups? • Do you share it with your LinkedIn connections? • Do you Tweet and include the link so all of those following you can benefit? • Do you make announcements at networking meetings about how you benefited from this article or service? • Have you passed along YouTube videos that you found helpful?
  • 13.
    Networking is notabout selling yourself • Networking isn't, "Hi, what can you do for me?" but rather: "Hi. Let's get to know each other. What can I do for you?"
  • 14.
    Networking is notabout selling yourself • Networking isn't, "Hi, what can you do for me?" but rather: "Hi. Let's get to know each other. What can I do for you?" • It's about giving to get, paying it forward, and building relationships.
  • 15.
    Networking is notabout selling yourself • Networking isn't, "Hi, what can you do for me?" but rather: "Hi. Let's get to know each other. What can I do for you?" • It's about giving to get, paying it forward, and building relationships. • Get into the mindset of giving to others without an expectation of payback.
  • 16.
    Networking is notabout selling yourself • Networking isn't, "Hi, what can you do for me?" but rather: "Hi. Let's get to know each other. What can I do for you?" • It's about giving to get, paying it forward, and building relationships. • Get into the mindset of giving to others without an expectation of payback. • Remain authentic and have the other person’s best interest at heart.
  • 17.
    You never knowwho might turn into a valuable connection or who he knows. Don’tbe selective in building your network.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 28.
  • 29.
    Clip out newspaperarticles highlighting accomplishmentsof potential connections
  • 30.
    Send her acopy of the article with a note attached remarking what a great job she’s done, and you thought she would want to have this to put on her fridge. .
  • 31.
    Be there foryour network. Attend invited events, show support during tragedy, and be on time. The Importance of Showing Up
  • 32.
    A Simple ThankYou Goes A Long Way Send handwritten thank-you notes • After a job interview. • Received a gift. • Stayed as a guest in someone’s home. • Benefited from a recommendation. Thank You!
  • 33.
    A Simple ThankYou Goes A Long Way Send handwritten thank-you notes • After a job interview. • Received a gift. • Stayed as a guest in someone’s home. • Benefited from a recommendation. Thank-you notes • More personal. • Makes a bigger impact on the receiver. Thank You!
  • 34.
    A Simple ThankYou Goes A Long Way Send handwritten thank-you notes • After a job interview. • Received a gift. • Stayed as a guest in someone’s home. • Benefited from a recommendation. Thank-you notes • More personal. • Makes a bigger impact on the receiver. It is worth the effort in letting people know that you appreciate, value and acknowledge them. Thank You!
  • 35.
  • 36.
    Greetings _________! I cameacross your profile via one of our connections, I hope you don't mind. I’m always interested in connecting and meeting leaders within ________such as you to better develop my role as an aspiring _______. Care to connect? SampleInvitation To Connect
  • 37.
    Greetings _________! (Intro) Ihope your day is going well! I came across your profile via one of our connections, I hope you don't mind. I’m always interested in connecting and meeting like- minded professionals and community leaders in the area such as you to better develop my role as a __________professional. (Insert Elevator Pitch) (Request) From your profile I noticed that you’re actively involved with _____ and was wondering if I may send a few questions to you? I’ve always been interested in this type of work. I would love to hear more about what you do and any insights or advice you might have from your experience with __________. (Closing) In return, is there anything you need or are specifically looking for, in case I happen to know anyone? Sample Request Email
  • 38.
    The Power ofthe Informational Interview
  • 39.
    Benefits of Conducting InformationalInterviews •Improve your communication skills.
  • 40.
    Benefits of Conducting InformationalInterviews •Improve your communication skills. • Gain confidence speaking with other professionals.
  • 41.
    Benefits of Conducting InformationalInterviews •Improve your communication skills. • Gain confidence speaking with other professionals. • Get inside information into companies and organizations.
  • 42.
    Benefits of Conducting InformationalInterviews •Improve your communication skills. • Gain confidence speaking with other professionals. • Get inside information into companies and organizations. • Get insight and advice on how to gain to a given career.
  • 43.
    Benefits of Conducting InformationalInterviews •Improve your communication skills. • Gain confidence speaking with other professionals. • Get inside information into companies and organizations. • Get insight and advice on how to gain to a given career. • Initiate a professional relationship and expand your network of contacts in a specific career field.
  • 44.
    Benefits of Conducting InformationalInterviews •Improve your communication skills. • Gain confidence speaking with other professionals. • Get inside information into companies and organizations. • Get insight and advice on how to gain to a given career. • Initiate a professional relationship and expand your network of contacts in a specific career field. • Meet people who may forward job leads to you in the future.
  • 45.
    SampleInformational Interview Request Greetings _______! Ihope your day is going well! I came across your information via one of our shared connections_________. He/She recommended I contact you to set up an informational interview. I was hoping we might be able to connect over the telephone or meet up for coffee sometime, at your convenience. I’m always interested in meeting leaders within the ________ industry to better develop my role as an aspiring _______. I would love to hear more about what you do and any insights or advice you might have from your experience with __________. Would you be available for a brief meeting on ________? In return, is there anything you need or are specifically looking for, in case I happen to know anyone?
  • 46.
  • 47.
  • 48.
    What is thebest time to reach out to your network?
  • 49.
    EMAIL • Alex Moore,CEO of Baydin, an email management service, suggested that emails sent from 6 a.m. to 7 a.m. are about three times more likely to be opened than emails sent at 4 p.m. • She found that when she sent mail on Sunday afternoon, her open rate was as high as 44 percent, while it bottomed out at 35 percent when she sent it during the workweek.
  • 50.
    Twitter • Fuseworks Studiosmade an infographic entitled “Maximizing Your Tweets” based on data obtained by Buddy Media. • Twitter engagement is higher between 8 A.M. and 7 P.M. (turns out fewer people are “on” Twitter during the middle of the night).
  • 51.
  • 52.
  • 53.
    Try to make1-2 connections per day
  • 54.
    Keep in contact with60 people on a monthly basis
  • 55.
  • 56.
  • 57.
  • 58.
    To Learn More CheckOut Click here
  • 59.
    Resources • Schembari ,Marian.,“How To Network Your Way Into a Job Without Looking Desperate”, October 15, 2012, http://blog.brazencareerist.com/2012/10/15/how-to-network-your-way-into-a-job-without-looking- desperate/ • Chitakasem, Nisa., “How To Work A Room Like You Own The Place”, February 29, 2012, http://www.forbes.com/sites/deborahljacobs/2012/02/29/how-to-work-a-room-like-you-own-the-place/ • 2U., “How To Leverage Your Alumni Network To Get A Job”, http://www.careerealism.com/how-leverage- alumni-network-get-job/ • MUSCARELLO, JOHN., “How to Create Networking Opportunities at Work”, http://startnetworkingtoday.com/how-to-create-networking-opportunities-at-work/ • MUSCARELLO, JOHN., “The Best Way To Stay In Touch With Your Professional Network”, http://startnetworkingtoday.com/your-professional-network/ • MUSCARELLO, JOHN., “How To Follow Up After Networking Events For Job Seekers” http://startnetworkingtoday.com/job-seekers-follow-up-after-networking-events/ • MUSCARELLO, JOHN., “Find More Job Leads By Networking On LinkedIn With Alumni” http://startnetworkingtoday.com/networking-on-linkedin/ • Goodwin, Tai., 3 Rules To Smart Business Card Etiquette, http://www.careerealism.com/3-rules-to-smart- business-card-etiquette/ • Levinson, Meridith ., “How to Network: 12 Tips for Shy People”, December 11, 2011, http://www.cio.com/article/164300/How_to_Network_12_Tips_for_Shy_People • Ciotti, Gregory., “8 Networking Skills that Every Professional Needs to Have”, http://www.bidsketch.com/blog/marketing/networking-skills/ • Trikha, Ritika., ‘Break Off a Networking Convo Without Being Awkward”, September 04, 2012, http://www.careerbliss.com/advice/break-off-a-networking-convo-without-being-awkward/ • Sweeney, Deborah ., “7 Everyday Places To Start Networking Face-To-Face At”, March 5, 2013, http://www.forbes.com/sites/deborahsweeney/2013/03/05/7-everyday-places-to-start-networking-face- to-face-at/ • Gregory, Alyssa., “20 Social Networking Sites for Business Professionals”, August 28, 2012, http://www.sitepoint.com/social-networking-sites-for-business/
  • 60.
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