The document provides an overview of using social media for business purposes. It recommends focusing efforts on a few key tools like LinkedIn, Facebook, and Twitter to connect, listen, and engage with audiences. Regularly publishing content through blogging is important for search engine optimization. It stresses defining goals and metrics to evaluate the success of social media strategies.

1. Social Media Workshop Created by Standing Partnership

2. Social Media in Plain English

3. Table of Contents Overview of the Landscape Focus on a Few Tools to: Connect Listen Engage Publish Evaluate Considerations – Before You Engage

4. Social Media Critical to SEO (search engine optimization – the art of making Web pages attractive to search engines). Serves as a tool for internal collaboration and knowledge sharing. Allows direct conversation and relationship building with your community. Serves as a platform for thought leadership. Provides instant feedback. Builds relationships.

5. Why Integrate Social Media? Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

6. The Mass Media Model Edited and controlled content broadcast to mass audiences. – Mike Arauz Thoughts on New Media and Assorted Links

7. The Social Media Model Ideas shared, adapted, changed and shared again, and again, and … – Mike Arauz Thoughts on New Media and Assorted Links

9. Social Media Continuum of Tools Publish Connect Listen Engage

10. Focus Efforts on a Few The “Big Three”

11. Connect: LinkedIn

12. Connect and Engage: Facebook

13. Listen: Follow Online Content The quickest way to monitor content on the Web is to use a feed reader.

14. Listen: Tools

15. Connect and Engage: Twitter

16. Publish: Search Engine Optimization “ Neither a press release nor a full-page ad in the New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.” — Robert Scoble and Shel Israel Naked Conversations

17. Social Media: Evaluate Success Define Goals Measure Progress Celebrate Success

18. Social Media: Before You Engage Establish social media policy for team members Create a plan including goals that are SMART (specific, measurable, actionable, realistically high and time-bound) Decide what your focus area will be; for each campaign, what is the one thing you plan to achieve Review measurement tools on a regular schedule; tweak plan to align with strategy and meet goals

19. Thank You Questions? www.standingpr.com/blog