The document provides guidance on using the social networking site LinkedIn to build business connections and opportunities. It outlines why LinkedIn is a useful tool, describing how those with more connections are more likely to find job opportunities. It then gives objectives for learning to use LinkedIn strategically and lists ways to use the site to increase visibility, make connections, boost search rankings, find jobs and advice, and create discussion groups.

1. Creating and Using Your Social Network To Build Business October 27, 2009

2. Introduction Objectives Why Use LinkedIn? Ways to Use LinkedIn Questions Agenda

4. Why Use LinkedIn? “ People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.” -- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D

5. Objectives of this Session Enhanced knowledge of why LinkedIn, and social networks are important Learn ways to use LinkedIn, rather than just “being there” Begin thinking about the creation of a plan for developing and using your network, strategically and effectively

6. About LinkedIn: A business-oriented social networking site An interconnected network of professionals in more than 170 industries and 200 countries A social network where the average age of the LinkedIn user is 41 A social network in which the average salary is $110,000 Men and the 24-35 year-old demographic are more likely to use LinkedIn

7. Find a New, (or Better) Job It is who you know Make your resume easily searchable Ask for introductions Request endorsements and offer them to others Keep your name top-of-mind with connectors and people who may be hiring

8. Ways to Use LinkedIn Increase your visibility By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust

9. Ways to Use LinkedIn Increase your ability to connect Include past companies, affiliations, interests and education Add your LinkedIn profile link to e-mail signatures and online profiles http:// www.linkedin.com/in/marijeanjaggers

10. Ways to Use LinkedIn Bump up your Google juice Allow search engines to index your LinkedIn profile Create a public profile and select “full view” If you’re not a blogger, or do not have a Web site, use your customized LinkedIn URL when you comment on blogs or online articles

12. Ways to Use LinkedIn Perform a reference check Does LinkedIn profile match resume? Does the candidate have recommendations? Have they given any? Ask for advice or referrals Answers section can be a wealth of information and resources for your industry or your career path Increase your credibility in your field and demonstrate your thought leadership by replying to questions related to your industry, or to which you can respond intelligently

13. Ways to Use LinkedIn Create a group, to foster discussion and connections Share articles Review the groups connections as a way to discover your total social network

14. Prospects: Local Company Search

16. LinkedIn Connection Example Find people you know in targeted companies

17. Good Invitation to Connect As you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there. Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes. As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more. Warm regards,

18. Steps to Take Today Upload your e-mail contacts from all sources Get your profile to 100% by completing all of your information and adding a photo

19. Steps to Take Next Week Write a recommendation for a colleague, partner or friend (and hope they return the favor) Create a schedule for yourself to ask one new person a week for a recommendation

20. Ongoing Steps to Success Going forward, each time you get a new contact’s card, enter them in Each week, spend about 10 minutes researching new, desired contacts or prospect companies When necessary, UPDATE your profile and keep it current

21. Questions? Thank You! Marijean Jaggers [email_address] www.standingpr.com