This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
How to develop, create and distribute killer content that engages and convertsStickyeyes
In 1996, Bill Gates published his famous ‘content is king’ essay predicting the rise in importance of content marketing. Fast forward nearly 20 years and, whilst there is no disputing the power of content to attract and retain customers, it’s become more challenging than ever to ensure your brand messages cut through the noise.
Not only is time required to develop, create and distribute content from already overstretched teams but, there are also the logistical challenges of ensuring integration across all marketing channels. It’s easy to understand why so many brands fail to maximise their investment and generate irrelevant content ‘just because everyone else is’.
But, with increasing evidence that your content marketing strategy has a direct influence over your online performance what key considerations should you have in place for creating killer content?
For your free whitepaper, templates and checklists to support this presentation visit www.stickyeyes.com/contenttoolkit
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
How to develop, create and distribute killer content that engages and convertsStickyeyes
In 1996, Bill Gates published his famous ‘content is king’ essay predicting the rise in importance of content marketing. Fast forward nearly 20 years and, whilst there is no disputing the power of content to attract and retain customers, it’s become more challenging than ever to ensure your brand messages cut through the noise.
Not only is time required to develop, create and distribute content from already overstretched teams but, there are also the logistical challenges of ensuring integration across all marketing channels. It’s easy to understand why so many brands fail to maximise their investment and generate irrelevant content ‘just because everyone else is’.
But, with increasing evidence that your content marketing strategy has a direct influence over your online performance what key considerations should you have in place for creating killer content?
For your free whitepaper, templates and checklists to support this presentation visit www.stickyeyes.com/contenttoolkit
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
LinkedIn is not an online resume, a professional facebook and it is most definitely not ALL about you. It is a professional social network that is dynamic, social and YES professional... but more importantly it is a search engine for many recruiters and companies looking for great vendors. Is your LinkedIn profile optimized for this search engine?
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
The power of bloggers as the new media is undeniable. This presentation will teach you how to build a blogger community around your brand and leverage the power and influence of this new media to increase traffic to your site, draw in your ideal customer and make more money.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Creating Personalized Website Experiences: One Site Does NOT Fit All!Vanguard Technology
Presentation given at the 2015 ASAE Technology Conference covering content personalization for websites. Session touches on personalization strategy, integration, user data, and offers a framework for developing a web content personalization strategy and plan.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn).
Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.
Transform your Drupal site into an inbound marketing machineTom McCracken
Are traffic, engagement, and conversion vital to your website's success? Then this is the meetup you don't want to miss!
Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.
There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.
In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:
• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to keep your audience engaged
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Presentation by Aaron Mottern (www.ghostpepperagency.com) at the March 14, 2012 ACA Lighthouse Speaker Series.
www.lighthousegrowthresources.com
www.uncommonwisdomblog.com
LinkedIn is not an online resume, a professional facebook and it is most definitely not ALL about you. It is a professional social network that is dynamic, social and YES professional... but more importantly it is a search engine for many recruiters and companies looking for great vendors. Is your LinkedIn profile optimized for this search engine?
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
The power of bloggers as the new media is undeniable. This presentation will teach you how to build a blogger community around your brand and leverage the power and influence of this new media to increase traffic to your site, draw in your ideal customer and make more money.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Creating Personalized Website Experiences: One Site Does NOT Fit All!Vanguard Technology
Presentation given at the 2015 ASAE Technology Conference covering content personalization for websites. Session touches on personalization strategy, integration, user data, and offers a framework for developing a web content personalization strategy and plan.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn).
Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.
Transform your Drupal site into an inbound marketing machineTom McCracken
Are traffic, engagement, and conversion vital to your website's success? Then this is the meetup you don't want to miss!
Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.
There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.
In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:
• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to keep your audience engaged
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Presentation by Aaron Mottern (www.ghostpepperagency.com) at the March 14, 2012 ACA Lighthouse Speaker Series.
www.lighthousegrowthresources.com
www.uncommonwisdomblog.com
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Our presentation from the 2014 NEFA Funding Symposium in San Antonio, TX. The presentation covered 4 widely used social media platforms and how they can be applied to the equipment leasing / commercial finance industry for business development, brand outreach, consumer research, and traffic generation.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Social Media Extravaganza for NonprofitsGrace Dunlap
In this 1 hour webinar hosted by CharityNet USA, we discuss the breakdown of social media for nonprofit organizations, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Similar to Digital communications plan development oct 2012 (20)
2. Table of Contents
• Overview
• Elements of a Digital Communications Plan
• Scheduling the Steps
• Executing the Campaign
3. Elements of Your Plan
• Identify Brand • Listen
• Determine • Publish
Parameters • Engage
• Define Goals • Evaluate
• Develop
Infrastructure
• Connect
4. The State of Social Media Q4 2012
• Social networks and blogs continue to dominate
American’s time online, now accounting for
nearly a quarter of total time spent on the
internet.
• 274.2 million Americans have internet access.
• Pinterest is the emerging social network with 4.5
million unique visitors in October, 2011.
• Americans spend more time on Facebook than
they do on any other U. S. website.
• Close to 40% of social media users access social
media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/
5. Why Integrate Social Media?
• Brands that are the most engaged in social media
saw their revenue grow during 2008 by 18 percent
while the least engaged brands saw losses of
negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
6. Why Integrate Social Media?
• Critical to SEO (search engine optimization – the
art of making Web pages attractive to search
engines).
• Serves as a tool for internal collaboration and
knowledge sharing.
• Allows direct conversation and relationship
building with your community.
• Serves as a platform for thought leadership.
• Provides instant feedback.
• Builds relationships.
6
11. Identify Your Brand
• Who are you?
• What business are you in?
• What people do you serve?
• What are the special needs of the people you
serve?
• With whom are you competing?
• What makes you different from those
competitors?
• What’s the benefit? What unique benefit does a
client derive from your service?
12. Identify Your Brand
1
What is the
ONE THING
that you can
address with
authority?
13. Define Parameters
• Who will manage the community?
• Who will contribute?
• What are the rules of engagement?
14. Define SMART Goals
• Specific
• Measurable
• Actionable
• Realistically high
• Time-bound
16. Connect and Expand Your Network
• Find people like you, or those who share
community interests and expand your network
• Read lots of content, follow the communities’
blogs
• Learn who makes up your network; who are
fans and followers?
• Enter contacts regularly into your social
networks.
17. Connect: Three Steps
1. Upload contacts to Facebook and LinkedIn
profiles
2. Add Twitter to LinkedIn to see what contacts
are Twitter users
3. Do research on Tweepz to discover additional
contacts to follow on Twitter
18.
19.
20. Listen
• What are your customers
saying about you?
• How do you KNOW?
• How can you answer
customers’ questions
before you’re even asked?
21. Listen
• The quickest way to monitor content on the
Web is to use a feed reader with search
feeds, blogs and other content plugged in.
25. Engage
• Reward fans
• Be helpful
• Connect your
network
• Endorse others
• Produce frequent,
quality content
• Create meaningful,
long-lasting
relationships
26. Develop Infrastructure
• Web site Study Shows Small
• Blog Businesses That Blog
• Both? Get 55% More
Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz1AfnFlYi0
27. Publish
“Neither a press release nor a full-page ad
in The New York Times will boost your
search engine ratings as much as a regularly
updated blog. The shortest, cheapest,
fastest and easiest route to a prominent
Google ranking is to blog often.”
— Robert Scoble and Shel Israel
“Naked Conversations”
28. Publish
Small Businesses That Blog Get 55% More
Website Visitors
– Tell the story behind the story
– Capture search engine results
– Share your information in a compelling way
– Produce content to share across networks
– Create brand loyalty