The document discusses the significance of social media marketing, providing statistics on user engagement and platform growth, including Facebook, LinkedIn, Twitter, and YouTube. It outlines steps for businesses to effectively engage with social media, such as listening to conversations, participating, and creating valuable content. Additionally, it offers advice on choosing the right social media strategies based on specific goals and resource availability.

1. Marketing & Social Media

2. Marketing & Social Media AgendaIntroductionStatisticsGetting Started with Social MediaWhat can Social Media do for me?What are you doing now?What can I be doing?Wrap UpQ & A

3. The Stats are there…46% of daily searches are for info on Products or Services78% of Internet users conduct product research online38,000,000 people in the US age 13 – 80 said their purchasing decisions are influenced by social media, a 14% increase in the past six monthsA new member joins LinkedIn every secondYouTube is the second largest search engine in the world40% of US companies use Blogs for marketing purposes

4. FacebookFacebook officially hit the half-billion member mark last year, there are now some 700m Facebook users worldwide.The average Facebook user creates 90 pieces of content each month.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.The “Like” Button – Users who use the “Like” Button have 2x the number of friends in their network. Adding the “Like” Button can increase traffic up to 500% (Source: Mashable)

5. LinkedInLinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million users across the globe. Interestingly, 56% of these users are from outside of the USThere were nearly 2 billion people searches on LinkedIn during 2010More than one million companies have LinkedIn Company Pages

6. TwitterSince April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature Twitter now states that 95m tweets are written each day. This is a staggering 250% increase

7. YouTube176,000,000 US Internet users watched online video content in May 2011, an average of 15.9 hours per viewer More than 24 hours of video is uploaded to YouTube every minute

8. Getting Started with Social MediaStep 1. Listen To What People Are Already SayingStep 2. Participate In The ConversationStep 3. Create, Share, And Build Your PresenceStep 4. Stay At It And Meet People In The Real World

9. Listen To What People Are SayingWho, What, Where, and What??AllTop and Technorati RSS Feeds (Really Short Syndication) All your industry experts in one placeGoogle Reader/Outlook/Feedburner/BloglinesBlogs will lead you to the “where”Social Media/Mailing Lists/ForumsSocial News Sites What are they saying about YOU!

10. Participate in the ConversationComment regularly on blogswell thought out comments brings attention to you/your companyAnswer Questions You are the expert in your industry, show it offDevelop a following on Social NetworksShare what you find with others who are interestedRespond when mentionedJump at the chance to keep the public interested

11. What can SM do for me?

12. What can SM do for me?

13. Create, Share, and BuildCreationCommenter Audio / VideoSticking to a network or communityStarting a blogHow “geek” do you want to be?Choose your URL wisely (Hint: SEO)Theme of blog should be carefully considered

14. Create, Share, and Build (cont.)The actual Writing part… Let it all outWriter’s block? ‘There’s an app for that’Started writing, now what?Is your site engaging? Does it lead to conversions? Are you reaching the correct customers?Choose a metric to focus on, Pageviews? Subscribers? Growth %? Etc

15. Stick-to-itive-ness and Real PeopleThis won’t happen over night, more like several monthsIf it sounds like a lot of work, then it will be work… Networking (IN PERSON)Conferences, tweetups, workshopsThere are real people behind those avatars, and monikers, talk to them!!!

16. What are you doing now?No site at allBrochureCompany InformationContact UsProduct/Services DescriptionSocial Media – Step 1Facebook and Twitter linksLinks to YouTubeRSS for News, events, etc.

17. What Can You Be Doing?Social Media – Step 2Facebook and Twitter Feeds (back and forth)YouTube Integration (seamless)Consume External RSS FeedsBloggingBuild a Community – when it makes senseSite MembershipRestricted accessFull Facebook Integration – registration, like buttons, etc.eCommerceIncrease Site Content – Be a source of informationShare ThisComments/Replies

18. What is right for me?Choose the right Social Media solutions for you and your organizationDon’t choose easiest but smartestLet social media do some of the work

19. What is Right for Me?What is your goal and how is your target?Build Credibility? – Executives or a very specific niche is your target (services)Reaching more potential buyers? – All about the numbers (products)How much time can you or people within your organization dedicate?

20. Tips for ServicesIncrease content on websiteAdd external RSS Feed(s) – become a source of informationAdds rich content to your site that has little to no management on your partAdd insightful content – BloggingActive commenting and replies – can be time consuming but builds credibility and increases networking Add Site RSSLook at other ways to share/feature contentShare ThisTweetEmail NewslettersDynamic Home page contentFacebook Like Button

21. Tips for ProductsFacebook Integration – use the social community to reach millions of people – Facebook Like BoxOnline Catalog – ecommerce communityMakes way for punch out catalogsAdd ratings to productsAdd email to a friendYouTubeDemo VideosProduct VideosRSS – for new or featured products or products on saleOther ways to share/feature contentEmail NewsletterDynamic Home Page

22. Is it Working?Site Statistics - AnalyticsReviewing commentsAnalyzing Membership/CommunityClient Feedback

23. Wrapping It UpFocus on what works for You and Your OrganizationChange or remove what is not workingDo not over task yourself – it won’t work if you can’t maintain itSocial Media is ever changing but not all are going to be the next “Facebook”Social Media – Phase it in

24. Contact UsDan Herbert – VECTEC, Incwww.vectec.orgdan.herbert@vectec.orgJenny Heyns – Growing Technologieswww.growingtechnologies.comjheyns@growingtechnologies.com