1. Ambassador You:
Using Social Media to
Build Business

3. Why Integrate Social Media?
• Brands that are the most engaged in social
media saw their revenue grow during 2008
by 18 percent while the least engaged brands
saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

4. Why Integrate Social Media?
• Study Shows Small Businesses That
Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

5. The State of Social Media Q3 2011
• Social networks and blogs continue to dominate
American’s time online, now accounting for
nearly a quarter of total time spent on the
internet.
• Social media has grown rapidly – today nearly 4
in 5 active internet users visit social networks
and blogs.
• Americans spend more time on Facebook than
they do on any other U. S. website.
• Close to 40% of social media users access social
media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/

6. Social Media Tools; How They’re Used
Connect Listen Engage Publish

7. Ways to Use Social Media
1. Reputation Management – listen, engage
2. Customer Service – listen, engage
3. Public Relations – connect, engage, publish
4. Customer Acquisition –
connect, listen, engage
5. Customer Loyalty – connect, engage, publish
6. Thought Leadership – engage, publish
7. Networking – connect, engage

8. 4 Disciplines in Social Media Usage
• Listening
• Connecting
• Engaging
• Publishing
4!

9. Home Base

10. Listen -- Tools
The quickest way to monitor content on the social
Web is to use a feed reader.

11. Connect
• Find people like you and
expand your network
• Read lots of
content, follow their
blogs
• Learn who makes up your
network; who are fans
and followers?
• Enter contacts regularly
into your social networks.

15. Ways to Use LinkedIn
• Increase your visibility
– By adding connections, you increase the likelihood
that people will see your profile first when they’re
searching for someone to hire or do business with
– In addition to appearing at the top of search
results, people would much rather work with
people who their friends know and trust

16. Ways to Use LinkedIn
• Increase your ability to connect
– Include past
companies, affiliations, interests and
education
– Add your LinkedIn profile link to e-mail
signatures and online profiles
– http://www.linkedin.com/in/marijeanjaggers

17. Engage
1. Reward fans
2. Be helpful
3. Connect your network
4. Endorse others
5. Produce
frequent, quality
content
6. Create
meaningful, long-
lasting relationships

18. Connect -- Twitter

19. Twitter:
an estimated 225 million
users, generating 65 million
tweets a day and handling over
800,000 search queries per day.
Wow.

20. Strategies
Minimize time - Maximize Engagement
• Helpful tools:
– OneForty
– Tweepz
– Tweets
– Bufferapp
– Tweetdeck
– Hootsuite

21. Publish
Small Businesses That Blog Get 55% More
Website Visitors
– Tell the story of your organization
– Capture search engine results
– Share your information in a compelling way
– Produce content to share across networks

23. Understand your Klout

24. Evaluate and Celebrate Success
• Define Goals
• Measure Progress
• Celebrate Success
https://www.google.com/analytics

25. Questions?
Thank You!
mjaggers@jaggerscommunications.com
www.jaggerscommunications.com