This document provides an overview of social media and strategies for social media optimization. It defines social media as media used for social interaction using publishing techniques. The document discusses why businesses should engage in social media to improve their brand, increase sales and engage customers. It provides tips on monitoring social media conversations, defining goals and metrics, selecting appropriate platforms and channels, dedicating resources, developing a strategy and time plan, and optimizing social media activities. The document uses YouTube as a case study and provides statistics on its usage and most viewed channels.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Its a features presentation. With lots of new techinical transization.......
.if u want to see these technique then visit - http://jaiyeshsidh.wix.com/jaiyeshsidh#!Powerpoint Presentation/c1cr4
AP 7 Lesson no. 33-B: Mga Ideolohiya na Lumaganap sa VietnamJuan Miguel Palero
Ito ay isang handout o learner's module na katatagpuan ng aralin o paksa tungkol sa mga Ideolohiyang lumaganap sa Vietnam. Dito din matatagpuan ang mga iba't-ibang ideolohiyang lumaganap sa Vietnam.
AP 7 Lesson no. 21: Mga Ideolohiya na Lumaganap sa Kanlurang At Timog AsyaJuan Miguel Palero
Ito ay isang handout o learner's module na katatagpuan ng aralin o paksa tungkol sa mga Ideolohiyang lumaganap sa Kanlurang at Timog Asya. Dito din matatagpuan ang mga iba't-ibang ideolohiyang lumaganap sa Kanlurang at Timog Asya.
Ang orihinal na 13 kolonya na naging unang labintatlong orihinal din na estado ng Amerika. Ang Rebolusyong Panlipunan sa Amerika ay bunsod ng Siyentipikong Rebolusyon at ng Enlightenment. Pinaglaban ng mga Ameikano ang kanilang kalayaan mula sa mga taga-Britain.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Similar to Social Media Madness - join or die (20)
Responsive Web Design as a term might not be sufficient enough. We need to think before, between and beyond. This is just a fun approach which hopefully illustrates the complexity a responsive web design can include.
Original article: https://medium.com/design-ux/37dc77a7180e
NFC will eventually hit the market hard in 2012 with the already implemented near-field-communication technology, which makes sharing of data a breeze!
I felt it was about time to deliver a quick introduction to how meeting should be run and why it's important.
Use it as a checklist and optimise your daily routines and time! #worksmarter
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Humans – what’s up with them? We love to talk We love to engage in passionate matters We love to respond to other peoples passionate comments We love to mirror ourselves against others We love to reinsure our own raison d'etre (existence) We love to talk in order to be heard We love to express our opinion We love to be “seen” We love to socialize
31. Definition af “social”According to wikipedia.org “refers to a characteristic of living organisms (humans in particular). It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.” http://en.wikipedia.org/wiki/Social
32. Definition af “media”According to wikipedia.org “tools used to store and deliver information or data” http://en.wikipedia.org/wiki/Media
33. Definition af “social media”According to wikipedia.org “Social media are media for social interaction, using highly accessible and scalable publishing techniques.” http://en.wikipedia.org/wiki/Social_media
56. The boring formula Gain from investment – Cost of investment Cost of investment ROI = x100
57. Some clever words… “Personal recommendations and consumer opinions posted online are the most trusted forms of advertising globally” Source: Nielsen Online press center, 07/09/09: “The Nielsen Company reveals the most..”
59. Social Media Analytics (non-financial) Soft metrics, comments, Likes, conversation volume, social graph size, RT etc.
60. Impact Investment Social Capital Financial Return Social activity, campaigns, SNS, profiles etc. Followers, Friends, Likes, Brand likeability, Links, reputation Website conversions, signups, lead generation etc.
63. 5 quick… Understand the different platforms/channels Define how/why social media can boost your company Cover your market/market shares – how is the relevant communication shaped today? How do we interact with our market and target groups – now and later on? Be social, be active, be realistic – have patience…
64.
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67. Image Tone of voice (1st, or 3rd person speech, smart guy, trustworthy, a pro, serious, happy, too happy?) Update frequency (avoid SPAMMING the walls!) Events, new activities to sustain customers (make an activity plan/overview) Customer online – how will you manage this? How much/often should you interfere in the dialogue online, which you are in fact facilitating and who is competent to estimate this situation?
68. Activities for building traffic Facebook Ads, Google Ads, Banner Ads, viral campaigns, events, Flashmob? Offline channels? Does it all make sense to you/your potential clients?
69. Roll out timeplan Make a simple time plan for each of your rollout activities How fast will you approach the market? How aggressive? Source: http://www.youtube.com/t/fact_sheet
84. Hulu.com had 598.812.000 videos streamed in the same periodSource: http://www.youtube.com/t/fact_sheet
85. Top 5 most viewed channels Vevo (Music channel) Expert Village (answers to life) Machinima (entertainment, gaming) Hollywood Records (entertainment, music) Fail Blog! (entertainment) Conclusion: People want to be entertained! People will easily spend hours on videos, which are either: a: relevant to them b: simply entertaining, shareable content Source: http://www.youtube.com/t/fact_sheet + http://www.flowtown.com
87. SMO: “social media optimization”According to wikipedia.org “Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.” - RohitBhargava, 2006 http://en.wikipedia.org/wiki/Social_media_optimization
103. Adjust, Optimize, Correct Are you “in sync” with your customers? Are you “in sync” with the actual conversation? Is this conversation moving in the “right” direction, as intended or should you get involved to adjust direction? Is the progress fulfilling? Do you need to optimize, adjust on your own engagement on all your platforms and channels? Do you follow and obey conventions, code of conducts for your own defined online presence? How are your hard and soft numbers and fact moving along? Are we on time according to time plans? Are we foreseeing seasonal activities, which we need to prepare for?