This document provides an agenda for a LinkedIn training session. It discusses why LinkedIn is useful for business growth, noting research that found people with more connections are 34 times more likely to get job opportunities. It outlines objectives of enhancing knowledge of LinkedIn and learning strategic uses. The document then summarizes key facts about LinkedIn and provides tips for how to use it to increase visibility, connect with others, and engage with contacts on an ongoing basis.

1. For Business Growth
July, 2012

2. Agenda
• Introduction
• Objectives
• Why Use LinkedIn?
• Ways to Use LinkedIn
• Questions

4. Why Use LinkedIn?
“People with more than twenty
connections are thirty-four times more
likely to be approached with a job
opportunity than people with less than five.
-- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D

5. Objectives of this Session
• Enhanced knowledge of why LinkedIn, and
social networks are important
• Learn ways to use LinkedIn strategically,
rather than just “being there”
• Begin thinking about the creation of a plan for
developing and using your network effectively

6. About LinkedIn:
• A business-oriented social networking site
• An interconnected network of professionals in
more than 170 industries and 200 countries
• A social network where the average age of the
LinkedIn user is 41
• A social network in which the average salary is
$110,000
• Men and the 24-35 year-old demographic are
more likely to use LinkedIn

7. Ways to Use LinkedIn
• Increase your visibility
– By adding connections, you increase the likelihood
that people will see your profile first when they’re
searching for someone to hire or do business with
– In addition to appearing at the top of search
results, people would much rather work with
people who their friends know and trust

8. Ways to Use LinkedIn
• Increase your ability to connect
– Include past companies, affiliations,
interests and education
– Add your LinkedIn profile link to e-mail
signatures and online profiles
– http://www.linkedin.com/in/marijeanjaggers

11. Good Invitation to Connect
As you may know, I resigned my position as [TITLE & COMPANY]. It
was a rich experience and I value the privilege of access to a very high
level of thought leadership during my years there.
Recently, I have begun to work with the [COMPANY] to [DETAILS OF
JOB AND INDUSTRY] Using “best practice” as a baseline, we are
looking at regional, national and international models that use an
integrated approach to create successful outcomes.
As I value our relationship and appreciate the depth of experience you
bring to your profession, please join my network so we can stay in
touch on this and more.
Warm regards,

12. Steps to Take Today
• Upload your e-mail contacts from all sources
• Get your profile to 100% by completing all of
your information and adding a photo
• Develop a keyword-rich professional headline
• Rename the default “Website” and “Blog”
settings to personalized names
• Add your Twitter account

13. Steps to Take Next Week
• Write a recommendation for a colleague,
partner or friend (and hope they return the
favor)
• Create a schedule for yourself to ask one new
person a week for a recommendation

16. Ongoing Steps to Success
• Going forward, each time you get a new contact’s
card, enter them in
• Each week, spend about 10 minutes researching
new, desired contacts or prospect companies
• When necessary, UPDATE your profile and keep it
current
• Add applications like SlideShare and Tweets to
make your profile more valuable to your contacts

17. Questions?
Thank You!
www.jaggerscommunications.com
http://www.linkedin.com/in/marijeanjaggers