The document outlines steps for creating a social media marketing strategy, including defining goals, identifying target audiences, conducting competitive analysis, developing a content strategy, and tracking progress. It highlights the significant user bases of various platforms, such as Facebook and Twitter, and emphasizes the importance of understanding audience preferences. The document also provides methods for measuring success through analytics and promotional tools.

1. Create a
Social Media
Marketing Strategy and Plan
for
Your Business
Presented by

2. Social Media Participation
• Facebook now has 1.35 BILLION overall users
with 757 million active daily (138 million
active daily in the US alone)
• Twitter has 232 million users
• Pinterest has 70 million users
• LinkedIn has 300 million users
• Instagram has 300 million users

3. Steps to Implement a
Social Media Strategy and Plan
1. Define Your Goals
What do you want to achieve through social
media?

4. Define Your Goals
• Brand building purposes- name recognition,
credibility
• Customer support - answer questions about
products/services
• Increase sales through offers
• To drive traffic to your Web site
• To market a new line of products

5. Steps to Implement a
Social Media Strategy and Plan
2. Define Your Target Audience
and
Where to Find Them

6. Define Your Target Audience
• Do you have a clear understanding of who you
are targeting?
• Do you know which social media channels
your prospects prefer and what they read,
share and post?

7. Where is Your Target Audience?
Research organizations publish valuable studies
that can help you reach your audience.
The Demographics of Social Media Users

8. Steps to Implement a
Social Media Strategy and Plan
3. Competitive Analysis
• Which social media are they using?
• What kind of presence do they have?

9. Steps to Implement a
Social Media Strategy and Plan
4. Content Strategy and Plan
• Your content strategy needs to directly
support your goals

10. Steps to Implement a
Social Media Strategy and Plan
4. Content Strategy and Plan
• Content Categories or Hot Topics
• Posting Frequency
• Calendar of Postings

11. Content Strategy and Plan

12. Steps to Implement a
Social Media Strategy and Plan
5. Track Your Progress
Are you using:
Facebook Insights
Twitter Analytics
Pinterest Analytics
etc.?

14. Track Your Progress
Use:
• Calls to Action
• Unique Promotional Codes
• Targeted Landing Pages

15. Questions?
Jocelyn Murray
203.377.9980
jocelynm@marketing-er.com
www.marketing-er.com