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![A Good Invitation to Connect
As you may know, I resigned my position as [TITLE & COMPANY]. It
was a rich experience and I value the privilege of access to a very high
level of thought leadership during my years there.
Recently, I have begun to work with the [COMPANY] to [DETAILS OF
JOB AND INDUSTRY] Using “best practice” as a baseline, we are
looking at regional, national and international models that use an
integrated approach to create successful outcomes.
As I value our relationship and appreciate the depth of experience you
bring to your profession, please join my network so we can stay in
touch on this and more.
Warm regards,](https://image.slidesharecdn.com/digitalcitizenshipworkshopjuly2012-120726105556-phpapp01/85/Digital-Citizenship-9-320.jpg)
Uploaded byJaggers Communications
Digital Citizenship
This document provides best practices for using social media. It discusses key statistics about social media usage and time spent on sites like Facebook and Pinterest. It also outlines tools for connecting, listening, engaging and publishing on social media. Specific guidance is offered for using LinkedIn, Facebook, Twitter and handling crises. Best practices include maintaining privacy, using social media authentically, and remembering that nothing private should ever be posted online.
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Digital Citizenship
- 1. Digital Citizenship: BestPractices for Navigating Social Media
- 2. The State ofSocial Media Q1 2012 • Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet. • Pinterest is the emerging social network with 4.5 million unique visitors in October, 2011. • Americans spend more time on Facebook than they do on any other U. S. website. • Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
- 3. The Tools andHow They’re Used Connect Listen Engage Publish
- 4. Listen -- Tools Thequickest way to monitor content on the social Web is to use a feed reader.
- 5. Connect • Find peoplelike you, or those who share community interests and expand your network • Read lots of content, follow the communities’ blogs • Learn who makes up your network; who are fans and followers? • Enter contacts regularly into your social networks. • Maintain the professional connections policy of LinkedIn: only accept contacts you truly know.
- 9. A Good Invitationto Connect As you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there. Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes. As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more. Warm regards,
- 10. Steps to TakeToday • Upload your e-mail contacts from all sources • Get your profile to 100% by completing all of your information and adding a photo • Develop a keyword-rich professional headline • Rename the default “Website” and “Blog” settings to personalized names • Add your Twitter account
- 11. Steps to TakeNext Week • Write a recommendation for a colleague, partner or friend (and hope they return the favor) • Create a schedule for yourself to ask one new person a week for a recommendation
- 12. Engage 1. Be helpful 2.Connect your network 3. Endorse others 4. Produce frequent, quality content 5. Create meaningful, long-lasting relationships
- 15. Facebook: Best Practices • Thin the herd • Manage privacy settings • Review your photos and edit • Tag and untag images others have posted • Ask yourself if it’s the right tool for the communication at hand; if not, choose another platform or make a call
- 16. Twitter: an estimated 225million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
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- 20. Crisis Communication Basics •Own up when caught • Apologize quickly • If appropriate, make amends, fix what’s wrong, and begin the process of restoring faith in your brand • Be sincere • No, you can’t delete tweets
- 22. Don’t • Only “push” •Publish only your own links • Be a robot • Ignore replies • Have zero friends • Leave profile or photo blank
- 23. Do • Understand thedifference between personal and private – Nothing private ever goes online. Ever. • If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them. • Tweet with your audience and intentions in mind.
- 24. Trending Hashtags Who's #notguiltyabout eating all the tasty treats they want?!"
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- 31. Questions? Thank You! mjaggers@jaggerscommunications.com www.jaggerscommunications.com