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Social Media: Getting it Right

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Sally Falkow
Sally Falkow

Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.

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Social Media Getting it Right
Eric Qualman - Socialnomics ,[object Object],[object Object]
State of Social Media Marketing
Top Ten Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A More Strategic Sequence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Need to Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Search? ,[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start by Listening ,[object Object],[object Object],[object Object]
Content Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Goals, Baselines and Benchmarks
Find Communities & Bloggers
Find Communities and Identify Influencers 600 Beauty Bloggers (US only) 26 in Head 106 in Magic Middle 460 in Long Tail Top 60 Map
Develop Your Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pick the Right Channels ,[object Object],[object Object],[object Object]
Pick the Right Tools/Platforms ,[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Custom Landing Page
 
 
 
How to Build a Landing Page ,[object Object]
Twitter: News Feed of the 21C ,[object Object],[object Object],[object Object]
Twitter is News ,[object Object],[object Object]
Video ,[object Object],[object Object],[object Object],[object Object]
YouTube Report ,[object Object],[object Object],[object Object]
Twitter and Video ,[object Object],[object Object]
Sites referring video traffic
 
Publish Great Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Syndicate the Content ,[object Object]
Socialize the Content
Content Sparks Conversations ,[object Object],[object Object],[object Object],[object Object]
Engaging People ,[object Object],[object Object],[object Object]
What Is Engagement? ,[object Object],[object Object],[object Object],[object Object]
What Shows Engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMO Engagement Gap ,[object Object]
Key Measurement ,[object Object],[object Object]
New Measure of ROI: Engagement ,[object Object],[object Object],[object Object],[object Object]
Engagement: The Lifebelt ,[object Object],[object Object],[object Object]
Another Way to View ROI ,[object Object],[object Object],[object Object]
Skin MD Natural Case Study
Situation ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Customer Education
 
 
 
You Tube Videos
 
 
Pay Off
 
Social Media Coaching Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@sallyfalkow www.twitter.com/sallyfalkow
http://www.infocomgroup.net/prtrends
Resources ,[object Object],[object Object],[object Object],[object Object]

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