2. Why Integrate Social Media?
• Brands that are the most engaged in social
media saw their revenue grow during 2008
by 18 percent while the least engaged brands
saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
3. Why Integrate Social Media?
• Study Shows Small Businesses That
Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
4. The State of Social Media Q3 2011
• Social networks and blogs continue to dominate
American’s time online, now accounting for
nearly a quarter of total time spent on the
internet.
• Social media has grown rapidly – today nearly 4
in 5 active internet users visit social networks and
blogs.
• Americans spend more time on Facebook than
they do on any other U. S. website.
• Close to 40% of social media users access social
media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/
13. TWO: Listen
• What are your customers
saying about you?
• How do you KNOW?
• How can you answer
customers’ questions
before you’re even asked?
14. TWO: Listen -- Tools
The quickest way to monitor content on the social
Web is to use a feed reader.
15. THREE: Publish
“Neither a press release nor a full-page ad in
The New York Times will boost your search
engine ratings as much as a regularly updated
blog. The shortest, cheapest, fastest and easiest
route to a prominent Google ranking is to blog
often.”
— Robert Scoble and Shel Israel
“Naked Conversations”
16. Four: Connect
• Find people like you
• Read lots of content
• Learn who makes up
your network
17.
18. FOUR: Connect -- Facebook
1.5 million local businesses on Facebook