Global Social CRM Meetup
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The document summarizes the results of a social media campaign launched by Cisco to promote a new product line. Key points: - Social media drove 17% of traffic to the launch event page, with videos and Twitter being most effective. A "Future of Shopping" video received over 1.2 million views. - Buzz was generated on social media about the new Borderless Networks and ISR G2 products. Over 1,700 posts were made, with 12% containing original content. - Monitoring revealed partner leaks pre-launch and highlighted influential posts for response post-launch. Five leaks were mitigated. - The campaign was successful in transitioning a Twitter account to a broader audience and growing followers
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3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
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- 1. Measuring Social Media The Journey Continues Stephanie Marx Social Media Marketing Manager
- 3. Building Pre-Launch Buzz and Driving Registration to Launch Event CiscoGeeks, CiscoSystems, proliferation via other Cisco accounts incl. global Cisco, Routers, Switches pages Sep Oct Nov TechWise Show PR/Blogger Outreach Social Media Release Launch page w/embedded Twitter feed Cisco Web Innovation blog series of teaser/vision posts Cisco Blogs Launch Announcement Pre, during, post, social media monitoring launch Virtual launch event registration Influencer Analysis & Outreach Monitoring Link sharing: teaser videos, event registration page Leak discovery, volume, message resonance, engagement opportunities Teaser/Vision Videos: Retail, Healthcare, Education
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Editor's Notes
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