The document discusses activating communities through social media to achieve business objectives. It provides tactics for incentivizing involvement, sharing pre-packaged content, encouraging recommendations, asking for user-generated content, empowering networks, running ongoing programs, and measuring success through key performance indicators like comments, replies, engagement, and views. Questions are posed about how social media can support business goals and how to engage customers through dialogue and shareable content. It notes that a social media management system can help structure social media programs and scale them across multiple networks.
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Nestle Purina PetCare's Natalie Williams explains how to determine what to measure in social media.
She shares key principles to help stay focused and understand the true impact of your social efforts, in a way that matters to your business.
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
David Sim of Open Brolly and 4TM presentation about tracking the impact of your organisation’s activities online.
This was given as part of a webinar masterclass on 22nd April 2010. It is a look at how people can successfully track the impact of digital communication and social media, and how a social media strategy can be made manageable, and what benefits that all has for an organisation. Highlighting some good and bad practices and tools that will help you track and measure your online impact.
Case Study: VolunteerMatch & Sprout SocialSprout Social
This case study looks at VolunteerMatch in San Francisco and how they utilize Sprout Social to strengthen their social efforts through streamlined management, superior analysis and enhanced targeting.
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Nestle Purina PetCare's Natalie Williams explains how to determine what to measure in social media.
She shares key principles to help stay focused and understand the true impact of your social efforts, in a way that matters to your business.
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
David Sim of Open Brolly and 4TM presentation about tracking the impact of your organisation’s activities online.
This was given as part of a webinar masterclass on 22nd April 2010. It is a look at how people can successfully track the impact of digital communication and social media, and how a social media strategy can be made manageable, and what benefits that all has for an organisation. Highlighting some good and bad practices and tools that will help you track and measure your online impact.
Case Study: VolunteerMatch & Sprout SocialSprout Social
This case study looks at VolunteerMatch in San Francisco and how they utilize Sprout Social to strengthen their social efforts through streamlined management, superior analysis and enhanced targeting.
Social Media Marketing Campaign Strategy for B2B & B2CDebbie Hamilton
Our social media marketing campaign highlights 7 things to consider when planning, executing, and analyzing your social media campaign: define objectives, audience, goals, strategies, KPI, analyze campaign findings and recommend future action. This report suggests strategies to ensure a successful social media campaign.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, The Community Roundtable's Rachel Happe explains the value of benchmarking and how to benchmark community management specifically.
She also shares how to use that benchmarking to educate executives, secure budget, and drive engagement.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Scale customer success, support & product with the help of your customer com...inSided
Did you miss #Pulse19? Never fear! We’re here on the inSided blog with a snapshot of our CEO Robin van Lieshout’s take on how your customer community can help you scale your customer support and success efforts.
Planning an Effective Social Media Strategy for Your Next EventTypeset
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
Learn about the 4 P's of Content Strategy (Planning, Production, Publication and Promotion) in an Agile methodology to make sure your content creation is effective.
Setting and Measuring Social Media ObjectivesNikComm Inc.
How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
Social Media Marketing Campaign Strategy for B2B & B2CDebbie Hamilton
Our social media marketing campaign highlights 7 things to consider when planning, executing, and analyzing your social media campaign: define objectives, audience, goals, strategies, KPI, analyze campaign findings and recommend future action. This report suggests strategies to ensure a successful social media campaign.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, The Community Roundtable's Rachel Happe explains the value of benchmarking and how to benchmark community management specifically.
She also shares how to use that benchmarking to educate executives, secure budget, and drive engagement.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Scale customer success, support & product with the help of your customer com...inSided
Did you miss #Pulse19? Never fear! We’re here on the inSided blog with a snapshot of our CEO Robin van Lieshout’s take on how your customer community can help you scale your customer support and success efforts.
Planning an Effective Social Media Strategy for Your Next EventTypeset
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
Learn about the 4 P's of Content Strategy (Planning, Production, Publication and Promotion) in an Agile methodology to make sure your content creation is effective.
Setting and Measuring Social Media ObjectivesNikComm Inc.
How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Laying the Foundation: By www.marketo.com explain why social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick…
Learn how to decipher when to use what social channels for your enterprise's initiatives. Also understand how to build a social strategy and to apply the appropriate tactics.
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
Social Media (LinkedIn) Marketing Plan for The Sparks FoundationAstika Kudali
A presentation stating basic steps and a bit of explanation for a Social Media Marketing Plan for LinkedIn and marketing tips following a template for same.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Launching Salesforce Communities: Flipping the Switch and Making them WorkSalesforce.org
In this webinar, we’ll go over basics of activating a Customer Community, customizing it, and inviting your first Community Members. But building a healthy community is about more than just “flipping the switch,” we’ll also share key lessons learned from the team that launched the Power Of Us HUB, the online community for Salesforce.com Foundation customers.
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
3. Today’s Discussion
An understanding of how activating community fits
into the picture for businesses and organizations.
How harnessing social for activating communities
ties into existing organizational goals.
Proven tactics to use with each objective that you
can start implementing today.
Understanding the Key Performance Indicators in
activating community.
5. Community Activation + Social
Interactivity naturally drives action.
Closer connection between brand and
community.
Pass along rate increases and provides
potential for exponential growth of activity.
Timely distribution of messages drives
immediate action.
7. Provide Pre-Packaged Content
If you aren’t making it easy for your
network to share content on your
behalf, you are losing opportunities to
leverage your community to further bolster
your brand.
8. Share with a Friend Programs
Recommendations from
friends are one of the
most highly trusted
sources for information.
Encourage your
community to:
• Share news
• Pass along product
information
• Get involved in activities
9. Ask for UGC of Experiences
and Opinions
There’s no better
way to showcase
products
or services than
having your
network do it
for you.
10. Empower Your Network
Give your community the power to engage
and contribute with you and your
programs.
11. Ongoing Program(s) for
Repeat Activity
Provide ways to regularly get involved with
your brand to increase action and activity.
12. Measuring Success
Identify specific Key Performance
Indicators specific to Activating Community
Realize that not all metrics matter for
every objective
Start measuring KPIs at start of initiatives
to track before, during and post-
performance
13. Comments & Replies
Assess how many people are leaving comments
and replies – showing actual interaction with your
activity.
14. Engagement
Engagement, or number of interactions, will show
that you inspired your community to do
something, whether that be a Like, Click, or other
interaction.
15. Views
Views of your content will measure the number of
people seeing and potentially considering the
activity you are proposing.
16. Questions to ask…
• Are there social applications that may work
for our business units, goals?
• How should we engage in a dialogue with our
customers and provide support?
• How can we be delivering our
content, deals, calls to action to
followers/customers so that it is more
sharable with their networks?
• How can I say that in 140 characters or less?
• Are there technologies that would make this
easier?
17. Where SMMS Comes In
Social is part of the marketing mix:
more activity requires more structure.
No one relies on just one network:
a social media management system helps
manage these.
Increasing need for scalability:
Social media management systems are
designed specifically to help scale and
grow programs.
18. Get the Full Pocket Guide
• Business Cases for 6 highest
priority business objective
• Content Ideas
• Sample tactics to implement
• Suggested success metrics
• Ideal team member profile
• Real-world examples
Editor's Notes
FullGuide available for complete view of business objectives at http://info.spredfast.com/SocialMediaPocketGuide-Website.html
Social is now part of the marketing mix. No one relies on just one network – requires a mix for continued success. Social programs focused on objectives.Increasing need for scalability. 48% of interactive marketers plan to increase social media spending in 2011 – Forrester Research, Inc. Average of more than 170 corporate accounts in enterprise companies – Altimeter Group
Tactics most commonLowest barrier to entryNot meant to be comprehensiveEverything discussed today should be quickly “implementable”
Ties to Biz Obj:Number one goal of most social media marketersSocial media has the ability to reach a large audience, generate traffic and demonstrate expertise
Examples:-Create a badge on Foursquare or Gowalla that users can unlock when checking into locations or taking pre-determined actions. -Provide exclusive offers or giveaways to people who “like” your Facebook Page.-Unlock special deals, contests or “virtual branded items” when community members check in to specific, meaningful locations.
Control brand messagingLeveraging community to spread on your behalfExamples:-Provide sample Tweets people can share about a particular subject or campaign to spread the word on your behalf in email outreach. -Ask your Facebook fans to change their status to represent a particular day, event or cause. Provide samples of statuses that your fans can use to make the update as easy as possible. -Create widgets or badges your network can share on their blogs, websites or personal networks to support your cause or product. -Write a blog post explaining multiple tactics your network can implement to show support for your cause, product or even company.
Include Pl RTPost FB status update telling best ways to get friends involved Incorporate Facebook Like button on all web pages
Create a poll on Facebook allowing people to contribute to future decisions like product features or cause related projectsAsk for customer stories or experiences with your products or services to give them a voice.
