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Digital communications plan development jan 2011

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Jaggers Communications
Jaggers Communications

The document provides guidance on developing a digital communications plan, including key elements to consider. It recommends identifying your brand, defining goals and parameters, connecting with relevant audiences on social media, listening to conversations, engaging communities, publishing content, and evaluating success. Tools like blogs, Twitter, and analytics are suggested to integrate social media effectively and measure results.

Business
1 of 32
Digital Communications Plan Development Workshop Hosted by
Table of Contents ,[object Object],[object Object],[object Object],[object Object]
Do it!
Why Integrate Social Media? ,[object Object],[object Object]
Why Integrate Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tools and Tactics for Success: Publish Connect Listen Engage
Home Base
Elements of Your Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do it!
Pair up!
Identify Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Your Brand ,[object Object],What is the ONE THING that you can address with authority?
Define Parameters ,[object Object],[object Object],[object Object]
Define SMART Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do it!
Connect ,[object Object],[object Object],[object Object]
Focus Efforts on a Few The “Big Three”
 
Do it!
Connect: Three Steps ,[object Object],[object Object],[object Object]
Listen ,[object Object],[object Object],[object Object]
Listen ,[object Object]
Tools for Listening
Do it!
Engage -- Twitter
Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do it!
Publish ,[object Object],[object Object],[object Object]
Develop Infrastructure ,[object Object],[object Object],[object Object],Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more:  http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz1AfnFlYi0
Evaluate and Celebrate Success ,[object Object],[object Object],[object Object],https://www.google.com/analytics
Thank You Questions? www.marijeanjaggers.com http://twitter.com/Marijean [email_address] http://www.linkedin.com/in/marijeanjaggers http://www.facebook.com/JaggersCommunications

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Digital communications plan development jan 2011

Editor's Notes

  1. RACI: Client Project Work John McArthur and Gil Hoffman 2008 TECHNOLOGY CONFERENCE