A basic presentation on social media for clients of Standing Partnership.

1. standing together. moving forward.
public relations • strategic communications • issues management
Social Media Basics
Marijean Jaggers
Standing Partnership
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2. standing together. moving forward.
public relations • strategic communications • issues management
Ways to Use Social Media
• Reputation Management – listen, engage
• Customer Service – listen, engage
• Public Relations – connect, engage, publish
• Customer Acquisition – connect, listen, engage
• Customer Loyalty – connect, engage, publish
• Thought Leadership – engage, publish
• Networking – connect, engage
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3. standing together. moving forward.
public relations • strategic communications • issues management
The Mass Media Model
Edited and controlled content broadcast to mass audiences.
– Mike Arauz
Thoughts on New Media and
Assorted Links
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4. standing together. moving forward.
public relations • strategic communications • issues management
The Social Media Model
Ideas shared, adapted, changed and shared again, and again, and …
– Mike Arauz
Thoughts on New Media and
Assorted Links
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5. standing together. moving forward.
public relations • strategic communications • issues management
understanding

6. standing together. moving forward.
public relations • strategic communications • issues management
Social Media Continuum of Tools
Connect Listen Engage Publish
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7. standing together. moving forward.
public relations • strategic communications • issues management
Focus Efforts on a Few
The “Big Three”
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8. standing together. moving forward.
public relations • strategic communications • issues management
Connect: LinkedIn
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9. standing together. moving forward.
public relations • strategic communications • issues management
Connect and Engage: Facebook
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10. standing together. moving forward.
public relations • strategic communications • issues management
Connect and Engage: Twitter
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11. standing together. moving forward.
public relations • strategic communications • issues management
Listen: Tools
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12. standing together. moving forward.
public relations • strategic communications • issues management
Listen: Follow Online Content
• The quickest way to monitor content on the Web is to
use a feed reader.
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13. standing together. moving forward.
public relations • strategic communications • issues management
Publish: Search Engine Optimization
• “Neither a press release nor a full-page ad in the
New York Times will boost your search engine
ratings as much as a regularly updated blog. The
shortest, cheapest, fastest and easiest route to a
prominent Google ranking is to blog often.”
— Robert Scoble and Shel Israel
Naked Conversations
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14. standing together. moving forward.
public relations • strategic communications • issues management
Publish: Blogs
• Today there are 106 million blogs
worldwide.
• 60-75% of all Web users read
blogs (whether they are aware of
it or not).
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15. standing together. moving forward.
public relations • strategic communications • issues management
Publish: Evaluate Success
• Social media is the fastest, most efficient, most cost-
effective way to reach exactly the audiences that are
interested in what you have to say, sell or offer.
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16. standing together. moving forward.
public relations • strategic communications • issues management
Thank You
Questions?
http://www.google.com/profiles/marijean.jaggers
mjaggers@standingpr.com
Where Do You Stand?
www.standingpr.com/blog
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