1. Developing a Social Media Plan & Metrics Presented by: Gabie Benson, Director of Development and Public Relations Jennifer Baltz, Branding & Technology Coordinator Abri Hochstetler, Public Relations Coordinator

2. Setting Objectives Increase brand recognition and organizational transparency Create engagement opportunities Maintain and cultivate relationships Engage new audiences Promote an image of Girls Inc. as tech-savvy, modern, relevant

3. Identifying Our Audience

4. Choosing the right networks Does the site help us meet our objectives? Does the site reach our audience? Is the site secure and can we manage risk?

5. Managing the Noise Consider staff resources, time, and voice Calendar planning Continual evaluation of existing and new platforms

6. Engaging in the Conversation Comment on and retweet posts about our community, sector, and topics of expertise Listen and respond Relationship building

7. Our Strategy

12. Measuring Effectiveness Bi-weekly Activity Report Tools Hootsuite Twitalizer Google Analytics Facebook Insights

13. Measuring Effectiveness Bi-weekly Activity Report

14. Growth Oct. Feb.__ Twitter: 875 1,211 Facebook: 290 362

17. Visits to Blog

18. Visits from Twitter Visits from Facebook

19. Integration

20. Campaigns Scholarship Campaign 2010

21. Keeping Up Resources, blogs, twitter handles, SM networking Abri’s picks Events: IndySM, Professional Groups Blogs: Katya Andresen, KiviLeroux-Miller, Beth Kanter Twitter: @ Amy Stark, Jessica_Journey, rosettathurman, roundpeg, kyleplacy, edeckers Jennifer’s picks Events: NTEN’s Nonprofit Technology Conference Blogs: Chris Brogan, Copyblogger, Nancy Schwartz Gabie’s picks Events: Blog Indiana Conference Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog Twitter: @ nathan_hand, indymediaschool, jasonfalls

22. Thank You!www.girlsincindy.org @girlsincindy