This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Taking Instructional Design To Infinity & Beyond!Arturo Pelayo
This slide deck is an easy-to-absorb way for you to begin the journey of enhancing the educational offerings for the learners within your organization.
An infinite loop provides a good analogy of how we can visualize the balancing act of doing what is best for the organization or what is best for the learner.
This friction is important to highlight.
The slide deck -when used as a filter for a learning product- can enable structural organizational improvements and realize efficiencies across the board.
Design Strategy: How information Can Drive Your Designs Decisions To SuccessSara Cannon
In this talk, seasoned creative director Sara Cannon will dive into the intersection of strategy and creativity through discussing how knowledge can inform design decisions. She will be looking at how different methods of research, data-collection, and strategical thinking can play into the creativity behind designs. And how at the end of the design process, you can measure success.
20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano).
See http://davefleet.com/ for more information or to have me present this at your event.
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
Taking Instructional Design To Infinity & Beyond!Arturo Pelayo
This slide deck is an easy-to-absorb way for you to begin the journey of enhancing the educational offerings for the learners within your organization.
An infinite loop provides a good analogy of how we can visualize the balancing act of doing what is best for the organization or what is best for the learner.
This friction is important to highlight.
The slide deck -when used as a filter for a learning product- can enable structural organizational improvements and realize efficiencies across the board.
Design Strategy: How information Can Drive Your Designs Decisions To SuccessSara Cannon
In this talk, seasoned creative director Sara Cannon will dive into the intersection of strategy and creativity through discussing how knowledge can inform design decisions. She will be looking at how different methods of research, data-collection, and strategical thinking can play into the creativity behind designs. And how at the end of the design process, you can measure success.
20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano).
See http://davefleet.com/ for more information or to have me present this at your event.
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally.
This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.
This is a talk I gave for students at University of Texas (Austin) when I spoke at a recruiting event. I describe my experience at LinkedIn both working with the SlideShare team and working on the flagship LinkedIn iOS mobile application. I also speak about the technical and cultural aspects of working at LinkedIn.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
11 Ways to Get More Visibility in the LinkedIn News FeedStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member. If you want your status updates to be seen by your connections and beyond, you will need to be more strategic about your sharing.
These 11 suggestions can help increase the visibility of your LinkedIn status updates!
Design a content strategy to optimise engagement with international users IWMW
Slides for a workshop session on "Design a content strategy to optimise engagement with international users" facilitated by Miao He, University of Bath at the IWMW 2016 event held at Liverpool John Moores University on 2123 June 2016.
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
Ten Questions To Ask Yourself Before You Start Blogging.Paul Brown
Modified from a presentation I gave on blogging (http://www.sawrites.com) and from my own insights blogging (http://www.paulgordonbrown.com/blog). Can you answer these questions?
How to Use LinkedIn's Publishing Platform to Generate LeadsStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Do you want to attract new leads and engage your existing customers? The LinkedIn Publishing Platform can help you be viewed as a thought leader and credible expert in your field. Check out this deck to learn how to use LinkedIn Publisher the RIGHT way!
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally.
This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.
This is a talk I gave for students at University of Texas (Austin) when I spoke at a recruiting event. I describe my experience at LinkedIn both working with the SlideShare team and working on the flagship LinkedIn iOS mobile application. I also speak about the technical and cultural aspects of working at LinkedIn.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
11 Ways to Get More Visibility in the LinkedIn News FeedStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member. If you want your status updates to be seen by your connections and beyond, you will need to be more strategic about your sharing.
These 11 suggestions can help increase the visibility of your LinkedIn status updates!
Design a content strategy to optimise engagement with international users IWMW
Slides for a workshop session on "Design a content strategy to optimise engagement with international users" facilitated by Miao He, University of Bath at the IWMW 2016 event held at Liverpool John Moores University on 2123 June 2016.
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
Ten Questions To Ask Yourself Before You Start Blogging.Paul Brown
Modified from a presentation I gave on blogging (http://www.sawrites.com) and from my own insights blogging (http://www.paulgordonbrown.com/blog). Can you answer these questions?
How to Use LinkedIn's Publishing Platform to Generate LeadsStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Do you want to attract new leads and engage your existing customers? The LinkedIn Publishing Platform can help you be viewed as a thought leader and credible expert in your field. Check out this deck to learn how to use LinkedIn Publisher the RIGHT way!
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Social media has evolved, and it's more difficult than ever to grab your audience's attention. The key to cutting through your competition is to create sharable content and a robust delivery strategy, including a strong emphasis on paid social media.
Little Arrows is an Los Angeles based social media agency that's passionate about social media that drives real creative results. By putting social first, we help our clients over-perform in terms of organic reach, sharable content, and great paid media results.
Learn more at http://littlearrows.com.
Designing Our Future: Technologies and Behaviors that Impact DesignMarci Ikeler
As our world becomes increasingly digital, experience design is more important than ever.
And, as experience design gains importance, the discipline and its tools are evolving. The very definition has broadened: rather than considering point-and-click interfaces, experience design is about the way that we engage with technology, the world, and ourselves. As such, it’s no longer the domain of a single expert (a UX designer, IA, or IxD); it’s a view of the broader world that every role must consider.
At Little Arrows, we’re passionate about identifying places where real behavior and technology intersect, and designing solutions to take advantage of these opportunities. These trends in experience design are what we’re excited about for the future.
Topics covered include:
- Everything is an Interface - new interfaces beyond the mouse and screen
- Friction-Free Commerce - evolving ways to pay
- Mobile First, Mobile Everywhere - how mobile interfaces impact design
- Physical / Digital - the disappearing boundaries between the physical and digital worlds
- Surfacing Data - new ways of understanding and consuming information
- Better, Faster, Stronger - how technology can improve our bodies and our selves
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. Hi, I’m Marci
• I’ve spent the last 10 years working with advertising
agencies, Fortune 500 brands, and start-ups to create
design and strategy for engaging, effective, and elegant
digital experiences.
• I’m currently the Director of Digital Strategy at Publicis,
where I bring digital insights to traditional advertising
teams.
• Connect:
- Web: http://www.marciikeler.com/ - Twitter: @marciikeler
- Email:
marci.ikeler@publicis-usa.com, - AIM: designmartini
marci@designmartini.com
12. Keeping up with digital
• How to keep up
with digital: spend
time engaging with
digital technology
and content.
• Some tips:
http://ow.ly/Zs3E
13. Three areas of focus
Sociability - The ways in which brands, companies,
and consumers relate to one another online.
Content - The types of information and data that will
be relevant to consumers online.
Interactivity - The ways in which consumers can
touch, see, feel, and hear digital devices and
interfaces.
15. Sociability:
Introduction
• Social media was a trend for 2005, 6, 7, 8, and 9 - and it’s
not going away in 2010.
• Consumers are embracing social:
- Consumers are acting in an increasingly social manner digitally.
- Social conversations have become related to purchase
decisions both online and off.
- This will continue to increase exponentionally.
16. Sociability: Trend #1:
Listening and engagement
“You can’t buy attention anymore. Having
a huge budget doesn’t mean anything in
social media…The old media paradigm
was PAY to play. Now you get back what
you authentically put in. You’ve got to
be willing to PLAY to play.”
- Alex Bogusky
17. Sociability: Trend #1:
Listening and engagement
• Digital media is frequently the first point of contact for
consumers and brands.
- Consumers research and talk about brands heavily online. And
not just for big purchases.
- 69% of connected consumers have provided feedback to a
brand online.
- This effect is called digital primacy.
18. Sociability: Trend #1:
Listening and engagement
• Every company needs to be aware of what its consumers
are saying online.
• Listening allows brands to predict and understand shifts in
sentiment, problems, and opportunities.
• Areas to focus: conversation volume, sentiment,
influencers, and trends.
• Closed communities are another valuable tool to create an
ongoing consumer focus group.
19. Sociability: Trend #1:
Listening and engagement
When the existence of Dell’s new
Mini 9 laptop was inadvertently
leaked, Dell had an opportunity to
monitor the pre-launch buzz and
strategically correct
misinformation.
“The intelligence we’ve gathered
through social media monitoring
has been invaluable. We’re more
plugged into the online
conversation than ever before.
That’s community building at its
best.” - Geoff Knox, Supervisor,
Dell’s Community Team
20. Sociability: Trend #1:
Listening and engagement
• Most brands can benefit from engaging directly with these
conversations in a natural and honest way.
• Digital engagement matters:
Has an online experience ever Has that experience influenced Have you ever made your first
changed your opinion (positively or whether or not you purchased a purchase from a brand because of a
negatively) about a brand? product or service from the brand? digital experience?
Source: Razorfish FEED Report
22. Sociability: Trend #1:
Listening and engagement
Aflac (an insurance company) used their mascot
to reach an engaged community, driving
awareness of Aflac's products, sponsorships, and
philanthrophy.
Within one month of launching, the Aflac Duck's
Facebook page was receiving more interaction
per fan than Ashton Kutcher, Miley Cyrus, and the
top 10 product pages on Facebook. In four
months, the Aflac Duck's page attracted over
137,000 fans and increased consumer
understanding of Aflac, its products, and its
philanthropic efforts.
23. Sociability: Trend #1:
Listening and engagement
Key takeaways
• Conversations are happening online. Brands
do not have a choice about this.
• Failing to listen is a major missed
opportunity, and will cause problems in the
event of a crisis.
• The only choice a brand has is whether or
not to participate in the conversation.
24. Sociability: Trend #2:
Influencers and word of mouth
“You can’t just say it. You have to get
people to say it to each other.”
- James Farley, CMO Ford
26. Sociability: Trend #2:
Influencers and word of mouth
• Not everyone has the same
influence.
• Social influencer strategies
must first identify the most
connected influencers in
their space.
27. Sociability: Trend #2:
Influencers and word of mouth
By giving away 100 Ford
Fiestas to influential bloggers,
37% of Generation Y were
aware of the Ford Fiesta
before its launch in the United
States.
Now, 25% of Ford’s
marketing spend has been
shifted to digital/social media
initiatives.
28. Sociability: Trend #2:
Influencers and word of mouth
Key takeaways
• To create a succesful influencer marketing
program, you have to understand who the
influencers are and how to reach them.
• Influencers will only work for you if you treat
them with respect.
30. Content:
Introduction
Information is cheap, attention is expensive
We now spend 9.5 hours out of every day
consuming media, more than any other activity.
With continually increasing information – and no
increase in the number of hours in a day – our
attention becomes rarer and more valuable.
Where does advertising fit in? Information
Hours in the Day
Hours Consuming Media
31. Content: Trend #3:
Micro engagements
“Time and attention
are rare commodities
in modern life.
Spending time with
someone is a
valuable signal that
you care.”
- danah boyd
32. Content: Trend #3:
Micro engagements
• As our attention is increasingly fragmented, the most
successful advertising strategies involve micro
engagements - engagements that are both small and
fast. This applies to both interaction and content.
33. Content: Trend #3:
Micro engagements
Micro interactions
Sites like Facebook, Digg, and
Buzzfeed (pictured) ask users to
quickly tag posts by their emotional
response. This data is used to better
sort posts and to track what
information is most useful to a
particular audience.
34. Content: Trend #3:
Micro engagements
Micro content
Successful brands
on Facebook and
Twitter post micro
content regularly -
which gets a huge
response from
users and reminds
them of the brand.
36. Content: Trend #3:
Micro engagements
Key takeaways
• In an attention-starved world,
communication is best kept small and fast.
• Success in micro engagement:
- Context - provide content and interactions that
are relevant to people depending what they’re
already doing. Don’t interrupt flow.
- Agility - take a science lab approach. See what
works through experimentation.
38. Content: Trend #4:
Digital curation
• Another way of providing value to users is to curate
content, rather than create it.
• Creating content that wins in a crowded category is
incredibly difficult.
• Recognizing that there is an overabundance of information
available, what if the brand acts as a gatekeeper for a
personalized, refined experience?
40. Content: Trend #4:
Digital curation
Taste of Home Videos
The Taste of Home video
library includes not only
professional videos created by
its team, but also hand-picked
user-generated videos.
The results: ToH is now the
number 1 video recipe site on
the web, with minimal cost for
content creation.
41. Content: Trend #4:
Digital curation
Key takeaways
• Instead of advertising, provide value.
• Don’t enter an already crowded content
marketplace.
• Filter content in a way that reinforces the
brand voice, establishing the brand as a
tastemaker.
• Curation does not equal aggregation.
44. Interactivity: Trend #5:
Location based services
“Location based ads are the
future and will lead a revolution
in mobile advertising”
- Eric Schmidt,
Google
45. Interactivity: Trend #5:
Location based services
• GPS integration into mobile devices offers new
opportunities for location-based advertising and in-store
touchpoints.
46. Interactivity: Trend #5:
Location based services
Key takeaways
• GPS and mobile technology gives marketers
an unprecendented opportunity to target
consumers based on context.
• Care must be taken to avoid being perceived
as “spammy” - relevence is key.
• At the moment the best use of this
technology is through opt-in programs.
47. Interactivity: Trend #6:
The internet of things
“The planet is becoming smarter...
intelligence is being infused into the
systems that enable services to be
delivered.” - Samuel J. Palmisano, IBM
48. Interactivity: Trend #6:
The internet of things
• In a similar development, we will
begin to see “smart” objects that
are connected to the internet.
• Implementations have been
novelty so far, but, like
augmented reality, more useful
applications will follow.
49. Interactivity: Trend #6:
The internet of things
In last night’s Grammy awards,
Imogen Heap appeared wearing a
self-created Twitter dress, which
showed messages on Twitter with the
hashtag #twitdress live on her collar.
50. Interactivity: Trend #6:
The internet of things
Key takeaways
• Every part of our world is increasingly
connected.
• Physical computing can drive engagement,
offline and on.
• RFID and augmented reality will allow
everyday objects to be automatically
connected online - plan for it.
51. Interactivity: Trend #6:
The internet of things
• Every part of our world is increasingly connected.
• Physical computing can drive engagement, offline and on.
• RFID and augmented reality will allow everyday objects to
be automatically connected online - plan for it.
We live in a world where all communications - including those that are generally classified as “traditional”, like print and TV - are heavily integrated with and influenced by digital.
As marketers, our approach to digital must be different than classical approaches to broadcast media.
This is because digital is fundamentally different than broadcast media...
First, unlike TV or print, digital is highly fragmented.
This is true from the standpoint of physical devices...
References:
Image source: Help! I borrowed this slide from a deck months ago, and I can’t find the source. It’s not my work - if anyone can identify it, I would be very greatful!
...and it’s even more true for software.
References:
Image source: http://blogs.forrester.com/.a/6a00d8341c50bf53ef0120a7042d43970b-800wi
This fragmentation is even more striking because of the speed at which its changes.
This info graphic shows the channels in which people have gotten their news over time.
For the first 200 years, there are only a handlful of major shifts.
But in the new millenium the shifts are coming much faster.
This means that the old style of advertising, in which you take 6 months to come up with a big idea, doesn’t really work anymore.
References:
Image source: http://www.baekdal.com/articles/management/market-of-information/
But the biggest change is that communication is now bidirectional.
Publishing has been democratized.
This means that consumers can engage with the media at an unprecedented level.
And they are taking advantage of these opportunities.
They talk, share, and aggregate...
References:
Image source: Help! I borrowed this slide from a deck months ago, and I can’t find the source. It’s not my work - if anyone can identify it, I would be very greatful!
They create, remix, and watch...
References:
Image source: Help! I borrowed this slide from a deck months ago, and I can’t find the source. It’s not my work - if anyone can identify it, I would be very greatful!
And do all of this for, with, and against brands.
References:
Image source: Help! I borrowed this slide from a deck months ago, and I can’t find the source. It’s not my work - if anyone can identify it, I would be very greatful!
All these changes show:
[read slide]
Even if you want to direct TV spots, the idea of non-digital creative is obsolete.
So with that in mind, today I am going to summarize some of the top trends in digital communications that will affect marketing and advertising in 2010.
References:
Image source: http://www.dscottmiller.com/wp-content/uploads/2009/12/2010glasses.jpg
One of the most important factors in understanding digital is making an ongoing investment in spending time in the digital space.
That’s something I do a lot of, and I recommend that you do it too.
I won’t go into it today, but I wrote a tutorial on how to do this on my blog, so take a look if you’re curious.
References:
Image source: http://www.geekologie.com/2008/05/geek_flowchart_from_the_new_yo.php
Based on all that time I spend, I’ve identified 3 areas of focus for analyzing these trends.
[discuss 3 areas]
Before we dive in, a few caveats:
Our time is limited so I’ve selected what I think are the 2 most important trends in each area, meaning that they are the most applicable to marketing.
I hope that you’re not sick of hearing about social media, because it is going to continue to be huge.
Consumers are increasingly embracing social technologies - usage of social networks grows exponentially, and, most interestingly, all sorts of products and brands are discussed in social spaces.
This participation has shifted the way that consumers respond to media.
[read quote]
References
Quote: http://www.youtube.com/watch?v=ypmfs3z8esI
Image source: http://www.flickr.com/photos/altus/309451832/sizes/l/
In fact, digital media is frequently the first point of contact for a consumer in their relationship with a brand.
This effect is called digital primacy.
A few years ago the thinking was that people really only used the internet to research big ticket purchses, like a car.
This is no longer the case. Search volume for words like “shampoo” and “tooth paste” are comparable to the volume for car brands.
This means that every company or brand needs to at least be aware of what its consumers are saying about it online.
Not only does this tell you what people think about a brand, but it gives insights onto potential problems and opportunities.
There are a ton of great examples of how companies have used this to their advantage, but one that I think is really interesting is the Dell Inspiron Mini.
In 2008, the existence of the Mini was inadverdently leaked when a tech blogger saw Michael Dell take a prototype out of his laptop bag.
Rather than trying to put a lid on the resulting rumors, Dell monitored the buzz and speculation so that they could better understand what was expected by the community.
They used this information to actually tweak the product, and they managed negativity by strategically responding to misinformation.
References:
Source: http://www.radian6.com/our-customers/dell/
So, while listening to online conversations is critical, it can be equally important to participate in the conversation.
Digital engagement matters - in a recent study conducted by Razorfish, 97% of consumers said that a digital experience affected whether or not they purchased a particular product from a brand.
References:
Data source: Razorfish Feed report, p. 35
However, it takes time for a brand to gain good will with its audience.
The longer a brand waits to join online conversation, the more it will have to offer back to the community before it can promote itself.
References:
Image source: http://www.mpdailyfix.com/2009/06/givetake_ratio.html
One great example of this is the Aflac duck on Facebook.
Aflac is an insurance company - not at all sexy.
However, they use their Facebook page to speak with their community, with amazing results.
The duck receives more interaction per fan than Ashton Kutcher, Miley Cyrus, and the top 10 product pages on Facebook
References:
Case study: http://groundswelldiscussion.com/groundswell/awards2009/detail.php?id=158
Facebook page: http://www.facebook.com/aflacduck
In fact, digital media is frequently the first point of contact for a consumer in their relationship with a brand.
This effect is called digital primacy.
A few years ago the thinking was that people really only used the internet to research big ticket purchses, like a car.
This is no longer the case. Search volume for words like “shampoo” and “tooth paste” are comparable to the volume for car brands.
In broadcast media, messages are blasted to everyone, equally.
References:
Quote: http://www.slideshare.net/ChrisWallaceTSG/social-media-marketing-2853028
Image: Mean Girls
In digital this can be ineffective.
The internet is full of things that are far more interesting than advertising - mainly, kittens and porn.
References
Image source: http://www.mikearauz.com/images/marauz_Id_rather_be_kittens.jpg
To cut through this noise, it can be valuable to identify influencers.
Not just influencers in your audience, but people who will talk to your audience.
Even though everyone has a voice online, some voices are louder than others.
References:
Source: http://darmano.typepad.com/logic_emotion/2006/08/levels_of_influ.html
References:
Case study: http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
Image: http://fiestamovement.com/
The second area of focus is content, which refers to changes and trends in what people consume online
I think everyone here can probably identify with the term “information overload”.
We live in a world in which the amount of information we consume increases exponentially each year.
It seems obvious to point out that this affects how we manage our attention.
We currently spend 9.5 hours a day on average consuming media. We can’t spend any more time without giving up sleep.
Advertising and marketing has to find interesting ways to work within our limited attention spans.
One way to combat this difficulty is to think about engagements with users that are small and fast. I call these micro engagements.
References:
Quote: http://www.zephoria.org/thoughts/archives/2007/12/14/valuing_ineffic.html
Image: http://www.flickr.com/photos/bradyhiob/4198907072/
A micro engagement could be anything. It could be interaction, like the “like” button in Facebook, or content, like a Tweet. Here’s some interesting examples:
The most obvious example of a micro interaction is a “thumbs up” like in Digg and Facebook.
However, micro-interactions can be a bit more sophisticated. Buzzfeed allows users to indicate their reaction to internet memes - LOL, OMG, WTF, etc.
Not only does this information allow them to tailor their content, it also creates data feeds of content that others found interesting. There’s a LOL feed, an Trashy feed, etc.
Other Examples:
http://www.facebook.com/
http://www.digg.com/
References:
Image source: http://buzzfeed.com/
Good Facebook pages are also a good example of micro content. Brand pages, like Ben and Jerry’s, release small pieces of content on a regular basis, which ensures that their brand stays top-of-mind for fans.
References:
Screen shot: http://www.facebook.com/pages/Ben-And-Jerrys-Ice-Cream/42629356031?ref=ts
This principle of small and fast goes beyond just content and interactions.
Barack Obama used micro payments to revolutionize campaign finance. The majority of his campaign contributions were under $200, which was unprecidented.
References:
Image source: http://www.slideshare.net/toscani/obama-fundraising
Further reading:
http://www.barackobama.com/
http://windchimesindia.wordpress.com/2008/11/09/barackobama/
References:
Further reading: http://microgeist.com/2009/03/why-microblogging-really-does-have-value/
Another way that brands can add value is through digital curation.
As Clay Shirky points out, our real problem is not information overload, it’s filter failure.
Brands have an opportunity to become the filter and to “hand pick” the best information.
A lot of brands I work on dream of becoming the leaders in content for their category. For example, a cough medicine brand wants to become the number 1 source of information about cold and flu.
I try to explain to them that, because there is so much information out there in the world, creating new content is not inherently value. Winning in such a crowded space is also incredibly difficult.
However, there is a huge value to filtering existing content in a way that provides value to users.
References:
Further reading: http://microgeist.com/2009/03/why-microblogging-really-does-have-value/
Instead think of the parallel to the art world. A brand has a much better chance of success if it tries to be like the museum - the tastemaker that chooses the best - instead of an artist.
References:
Further reading: http://microgeist.com/2009/03/why-microblogging-really-does-have-value/
References:
References:
Further reading: http://www.businessinsider.com/can-curation-save-media-2009-4
http://www.alistapart.com/articles/content-strategist-as-digital-curator/
http://socialmediatoday.com/SMC/131472
We live in a world in which keyboard and mouse are becoming obsolete.
From the iPhone to the Nintendo Wii, new advances in technology are expanding the ways in which we interact with software.
Advertising must keep up as our relationship with devices evolves.
Location based services use mobile GPS to support targeted marketing based on a person’s current location.
For example, if your cell phone notified you that lattes are half off when you walk into a Starbucks.
References:
Image source: http://senseable.mit.edu/wikicity/rome/images/WikiCityRome-Interface.jpg
Further reading: http://trendplanner.com/2009/07/23/google-latitude-never-make-plans-again/
http://www.socializedpr.com/intro-to-foursquare-brightkite-location-based-social-media/
A real life example is Foursquare. Foursquare is a social, mobile game in which participants “check in” to bars and restaurants. The person who checks into a venue the most frequently is the “mayor” of that establishment.
Many venues are taking advantages of this game to provide special offers to the mayors.
They also can advertise specials when a person checks into a location nearby.
The next big trend in interactivity is the internet of things.
References:
Image source: http://www.flickr.com/photos/aszolty/3299566419/
Quote: http://www.ibm.com/smarterplanet/us/en/events/sustainable_development/12jan2010/
Further reading: http://www.readwriteweb.com/archives/5_companies_building_the_internet_of_things.php
http://www.slideshare.net/inakitxu/tweakfest
We are beginning to see “smart” objects that are connected to the internet.
The classic example from the Jetsons is a refrigerator that keeps track of what is inside and allows you to shop online for groceries based on what you really need.
The arduino platform supports simple networked hardware configuration which has allowed hobbyists and marketers to start building devices with online connectivity.
For example, a friend of mine, Andrew Zolty, created a device for a bakery that automatically tweets whenever a batch of bread comes out of the oven.
There was another cool example if you watched the Grammy’s last night.
References:
Image and source information: http://mashable.com/2010/01/31/grammys-imogen-heap-twitdress/