The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
Media Relations 101: Three Fundamental Steps for Media OutreachClearEdge Marketing
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.
Even though holiday decorations have been gracing many stores since before Thanksgiving, it’s hard to believe that the holidays are upon us. If you’re like me, you’ve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts — an opportunity to thank clients and colleagues for their business and ongoing support.
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services …
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
CEOs Discuss: Collecting Client Feedback and Using it to Grow Your BusinessClearEdge Marketing
How to get more of what you want:
• High survey response rates
• Identifying potential issues or problem accounts
• Actionable data to update marketing and sales messages
• Testimonials
• Strong relationships with promoters to advocate for your brand
Lead Generation Campaigns:The Good, The Bad and The Ugly ClearEdge Marketing
In this deck we cover:
- Why Are Lead Generation Campaigns Important?
- What is a Lead Exactly?
The Good, The Bad and The Ugly for:
- Candidate Recruitment Campaigns
- Sales Lead Gen Campaigns
- Internal Hiring Campaigns
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Marketing efforts that rely on social media alone aren’t likely to succeed on a grand scale. No matter if you’re trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffin...ClearEdge Marketing
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (here’s Leslie Vickrey’s recap of last year’s conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
Unless you’ve been living under a rock, you’ve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively.
But let’s get right to the point of this blog.
Is LinkedIn replacing business cards?
Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. That’s why I was so disappointed when the panel discussion was a big ‘ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.
5 Tips for Creating Infographics That Win the War for AttentionClearEdge Marketing
You all know the old adage: “A picture is worth a thousand words.” Today’s world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audience’s attention.
Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clients—all through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Q & A on Twitter
We want to hear from you...
Send us your questions or comments via
Twitter, and we’ll address them during this
Roundtable as time permits, or afterwards
Include the following hashtag #itaroundtable
Your tweet will show up in our conversation, and
be open for the public to view—we look forward
to replying to your messages from there
Also, follow us at:
o @ITABUZZ
o @lvickrey
o @michellekrier
o @clearedgemktg
2
3. About ClearEdge Marketing
About ClearEdge Marketing
Founded in 2006, ClearEdge is an award-winning marketing and
PR firm headquartered in Chicago, IL
Clients are technology services, software and staffing firms
Operate on a unique and flexible outsourced marketing model
o Become virtual department on a monthly retainer or project basis
o Special forces for internal marketing when bandwidth needs arise
o Offer growth companies an opportunity to invest in marketing without
carrying the overhead of an entire department
Team of strategic and tactical marketing professionals with
experience managing global marketing operations
o Strategists, Project Managers, Writers, Designers, Developers
3
4. ITA Marketing Affinity Partner
ClearEdge helps ITA members stand out from the crowd and
win new opportunities. Through the following services, we
help ITA members improve lead generation, expand brand
reach, build name recognition and enhance relationships:
Branding & Messaging
Digital/Interactive/Social Media
Public Relations
Campaigns
Sales Collateral
Event Support
4
5. Today’s Agenda
Social Media – A Quick Overview
The New PR Ground Rules
Examination of Leading Networks
What Reporters Have to Say
What to Do: Success Stories
What Not to Do: Cautionary Tales
Final Tips & Ideas
Closing Q&A / Discussion
5
6. Question 1
How far “in” are you when it
comes to social media?
A. All in: profiles in numerous networks, tweeting, blogging,
hashtagging, etc.
B. Halfway in: Registered with several networks but usage is limited.
C. Barely in: I rarely use social media in any form.
D. Not in: I do not use social media at all.
6
8. Social Media. What Is It?
Definition
Internet-based technologies that facilitate shared
community experiences and turn communication into an
interactive dialogue.
Source:
8
10. How Big Is It?
Social Media Is Big
In the U.S., Facebook’s traffic tops Google’s
YouTube is the second largest search engine
in the world
A new member joins LinkedIn every second
More than 35 million Facebook users update
their status every day
o Stats from 2011 Socialnomcis: Social Media Revolution 2011 &
http://blog.kissmetrics.com/social-media-statistics/#ixzz1BVs9Uwh6
10
11. How Big Is It?
Very Big
If Facebook were a country, it would be the
world’s 3rd largest
Many universities have stopped issuing email
accounts — it’s becoming passé
176+ million U.S. Internet users watched
online videos last month
o Stats from 2011 Socialnomcis: Social Media Revolution 2011
11
12. Giving Power to the Individual
Empowering the
Individual
Power to edit and create content
The power to edit and create content
Tools to broadly distribute
opinions, experiences and media
Forums for low-cost
Tools to broadly distribute opinions,communication and congregation
insights, experiences, and
media
Ways to leverage personal
networks to make decisions
Forums low-cost communication and congregation
A way to leverage personal networks to make decision
12
13. How Has Social Media
Changed PR
The New Ground Rules:
How Has Social Media Changed PR?
13
14. Question 2
How Different Do Your Social Media Releases
Look from Your Traditional Releases?
A. Very different
B. Slightly different
C. Not different
14
15. The Changing Press Release
The Social Media Release
Headlines are Tweet-able
Content short and
succinct
Rich in links
Mobile app friendly
Social media handles in
about/contact
15
16. The Changing Press Release
Variety of Forms
Traditional Releases (still have a
place today, but the role is changing)
Video Releases
Microblog Releases (Twitter, etc.)
Podcasts
Texts
16
18. Expanded Chatter Targets
Media
Reporters and Media Outlets
o Media list should have new column for Twitter handles –
follow, re-tweet, comment!
Bloggers
Industry
Analysts/Influencers
Industry Experts
User Groups
Company Resources
Staff
Customers
Partners
Associations
18
20. Focus on Engaging Constituents
Narrowcast vs. Broadcast
Targeting individuals and small groups vs.
“the masses”
Constant network adaptation required
Tweet for Twitter
Post for Facebook and LinkedIn
Video for YouTube
Etc.
20
21. Focus on Engaging Constituents
Creating Conversations
Listening
Finding and following reporters,
clients and prospects where they
are
o Social media groups, industry
networks, media streams, etc.
Talking
Engaging directly with reporters,
clients, partners, prospects,
investors, analysts and more
o Offering information, resources,
soliciting opinions, deals, etc.
21
22. Question 3
What’s Your Favorite Tool or Site for
Social Media PR Today?
22
23. How Has Social Media
Examining the Top Three
Social Networks
Changed PR
23
24. Professional networking,
mainly used for business
and career development
Excellent for B2B
communications
Strong tool for reaching
individual media
contacts
Better results through
individual networking vs.
company level
24
25. Question 4
What percent of journalists would you say
are on LinkedIn?
A.22%
B.42%
C.62%
D.82%
E.92%
25
26. Question 4
What percent of journalists would you say
are on LinkedIn?
A.22%
B.42%
C.62%
D.82%
E.92%
26
27. “92% of Journalists Are Now on LinkedIn.”
Arketi Web Watch Media Survey
How to Use It
Set up company and staff profiles
Join or create groups to get involved in, and start, discussions
Connect, follow and research journalists and key media contacts
Get recommended and ask for contacts for recommendations,
and reciprocate
Be active and make sure status updates are linked to Twitter, and
regularly update your status
List events for your company and industry
27
28. What to Post
Industry news, trends, interesting developments
Company press releases
Questions to start discussions
Team/company news/blogs/thought leadership
Tips for Posting
Shorten URL if needed, but sometimes URL can be descriptive
Tone: professional
Auto sync Twitter to your profile (or consider just #hashtag link)
Auto sync blog to your profile (even if company, not personal)
28
29. Valuable Resources
Groups and answers
http://www.linkedin.com/myGroups
http://www.linkedin.com/answers
Great for networking and thought
leadership positioning
Great for seeing what’s trending
Company page
Static in comparison to Facebook, but
can add Twitter and blog feeds
Skills
Events
SlideShare
Polls
29
32. Fun, friends, family,
social
Facebook pages are
microsites
More social than
professional
Use is so widespread
that a presence is
almost required
Most generationally
diverse of the big three
32
33. Question 5
How Many Active Users Does
Facebook Have?
A. 25 million
B. 50 million
C. 750 million
D. 100 million
33
34. Question 5
How Many Active Users Does
Facebook Have?
A. 25 million
B. 50 million
C. 750 million
D. 100 million
34
35. What to Post – Company Pages
Industry news, trends, interesting
developments, blogs, events
Team/company news
Photos (team, events)
Tag with permission
Videos (video blogs, events)
Tips for Posting
Use @ sign to mention someone or
a page
Shorten URL if needed
Comment on other posts
Tone: relaxed, informal
Use share functionalities
35
39. Question 6
Who Is the Most Followed Person
on Twitter?
39
40. Question 6
Who Is the Most Followed Person
on Twitter?
40
41. What to Post
Industry news, trends, interesting developments
Team/company news/events/blogs
Things posted elsewhere — photos/videos on Facebook,
YouTube, presentations on SlideShare, etc.
Callouts to partners, reporters, clients etc. related to their
news, events and successes
Tips for Posting
Always shorten URL (http://bit.ly)
@ mentions a profile (@lvickrey, @apple); RT means retweet
# make topics more searchable (#marketing, #jobs, #ipad2)
Leave 20-25 characters in your tweet to allow for easy RTs
Tone: very objective, informal
41
42. Have multiple Twitter accounts to manage or monitor?
Use Hootsuite/TweetDeck monitors multiple profiles
42
43. ClearEdge in Action
Blogging live from Chicago
Innovation Awards event
Reporter’s work was
mentioned several times
(Ann Dwyer, Crain’s Chicago)
Sent congrats Tweet and
shout out
Received direct thank you
and Twitter shout out
43
48. Melissa Harris
Business Columnist
Paper: The Chicago Tribune
Twitter Handle: @ChiConfidential
Thoughts on Social Media & PR
Twitter for work, Facebook for personal life
They remain separate, always
I use Twitter to:
Learn what’s going on with sources
Promote my work
How should PR teams use Twitter to reach me?
If you follow me on Twitter — and then I decide to
follow you — it’s a way for me to get to know you
better
So when you do pitch me, I’ll have a better sense of who
you are, what you do, what you’re interested in
Pitches - via e-mail or phone. Social media is never
as important as face-to-face contact or a phone call.
Favorite Social Media Success Story
Reporter that broke huge national story after a veiled
Tweet for information 48
49. Meridith Levinson
Senior Online Editor
Outlet: CIO.com
Twitter Handle: @meridith
Thoughts on Social Media & PR
I use social media to:
Promote the stories that my colleagues and I write to reach
a wide audience (we live and die by the traffic/page views
our stories generate)
Follow journalists on Twitter, re-tweet any stories they
tweet; journalists appreciate the help getting traffic to their
stories, good way to endear yourself to a journalist
Get ideas for stories and to identify sources for stories
Twitter allows me to see what career-related topics are hot, and
I’ve met dozens of new CIOs and IT professionals through
Twitter whom I’ve later interviewed for sources
CIO.com has an active reader forum on LinkedIn, and I’ve
written several very popular stories based on discussions that
took place in our LinkedIn forum
Pitches – definitely prefer via email
49
50. Brad Spirrison
Managing Editor/Technology Columnist
Appolicious /Chicago Sun-Times
Twitter Handle: @spirrison
Thoughts on Social Media & PR
Any PR communication campaign should involve as many
relevant channels as possible. For tech in particular, it's
hard to fathom in this day and age a campaign that did
not leverage Twitter, Facebook, etc.
Like everything else, implementing a social media campaign
requires great care and thought. It should be beyond
putting up a vanilla Facebook page. Twitter feed should
post a variety of links and ideas, not just canned marketing
As in any medium, get to know the reporter. Read their
articles, follow their tweets and public announcements. On
Facebook, avoid mixing anything personal or commenting
public on their pages or within conversations about
something you are trying to pitch. No marketing posts on
public Facebook pages
50
52. Toyota — Digg
Confronting recalls
head-on
Chose its medium to
combat negative
sentiment: Digg
Used Digg Dialogg,
blogs, press releases
and more to address
chatter across social
media
Video = 12 million
views, 3,500+
questions submitted
52
54. United Airlines — YouTube
Globally viral
customer
compliance video
Created in 2009
— shelf life still
strong today
Over 10 million
views worldwide
to date
54
55. Nestle — Facebook
Online moderator
gets personal
with Facebook
site visitors
Fuels angry
online mob
Looks like social
media newbie to
public, issues
several apologies
55
60. Pitch Smartly and Creatively
Stay targeted
Focus on region, expertise, etc.
Follow reporters, read their stories, comment and re-tweet
Keep it brief
Brevity is king of journalism, emperor of social media
Mix it up
Don’t pitch the same people again and again
Offer something new
Data, research, new industry/expert insights
Personalize it
Show you know their audience
Use creative media
Video, podcasts, etc.
60
61. Be Sure to Listen
Use RSS feeds to follow your favorite industry blogs
(http://www.google.com/reader/)
Use http://technorati.com/ to search content from the
blogosphere
Use Google Alerts (http://www.google.com/alerts) to receive
information on your favorite keywords and clients/prospects
Search Twitter using hashtags (#keyword)
Ask co-workers, clients, consultants and partners about which
industry blogs they keep up with
Find out where people from your industry hang out online, then
start reading those publications, blogs, tweets as well
61
62. Watch Emerging Tool: G+
G+ combines
aspects of
Twitter with…
Tools for
organically
organizing
sources and
information
Tools for
scanning
headlines
62
63. Focus on Chicago
Local Reporters We Follow
http://twitter.com/#!/ChiConfidential
http://twitter.com/#!/AnnDwyer_Crains
http://twitter.com/#!/Mr_Innovation
http://twitter.com/#!/spirrison
http://twitter.com/#!/Technori
http://twitter.com/#!/LeenaRao
http://twitter.com/#!/smallbizchi
http://twitter.com/#!/sandraguy
63
64. Focus on Chicago
Additional Local Resources Worth Following
http://twitter.com/#!/ITAbuzz
http://twitter.com/#!/Chi_Innovation
http://twitter.com/#!/chicagolandec
http://twitter.com/#!/ChicagolandCmbr
http://twitter.com/#!/windycitynews
64