Vista Cheng shared a summary of her blog and social media profiles, including her blog URL and Facebook profile. She then provided the 5W1H framework (Who, What, When, Where, Why, How) and filled in details about her blog posts such as the number of posts, SMS messages received, and Facebook likes. She concluded by sharing 10 tips for brands to effectively post on their Facebook pages, such as not automating updates, showing your human side, posting photos and videos, putting fans in charge, and tracking post performance.

1. Vista Cheng
http://blog.vista.tw

2. http://facebook.com/iamvista

4. Who, When, What,
Why,Where,How
5W1H

9. 1

10. 1

11. 1

12. 1

13. 1

14. 1

15. 1

16. 1
• 4 20
•
•
• 31SMS
•

17. 2

18. 2

19. 2

20. 2

21. 2

22. 2

23. 2
• Top100
• 27%
• FB Like Button
•
• 60%

25. 10 Tips for Posting on Your
Brand’s Facebook Page
• Don’t Automate Your Status Updates
• Don’t Be Afraid to Show You’re Human
• Do Post More Photos and Videos
• Do Put Your Fans in Charge Every Now and Then
• Do Target Your Status Updates
http://mashable.com/2011/03/22/tips-brand-facebook-page/

26. 10 Tips for Posting on Your
Brand’s Facebook Page
• Do Ask Questions and Involve Your Fans
• Do Watch Your Post Frequency and Timing
• Do Have a Unique Voice
• Do Diversify Your Content
• Do Track the Performance of Your Posts

27. Thanks :)