My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.

3. Why do I love Facebook for business?
•There are 1.2 billion people on FB. 699 million are on every day. 751 million mobile
users so you know your audience is there also.
•It is you launching pad, its where your fans get to know you so you can build a
community
•The best and fastest way to get something “out there”
•It is FREE
•Once you get the ‘hang of it’ it is a quick and easy way to stay in touch with your
current and potential customers
•There is so much you can set up and keep in Facebook so you don’t lose people to
the net.

7. Make sure you have a vanity URL

8. Claiming a Facebook URL
If your page looks like this:
http://www.facebook.com/pages/yourpagename/12345678910
You will want it to look like this:
http://www.facebook.com/yourpagename
Reasons to have a Vanity URL for your Facebook Page are:
•Looks more professional
•Easier to remember
•Easier to share with customers
•Way more searchable on Facebook
How to claim your Vanity URL

9. Make sure you have Facebook in
your email signature

10. Don’t forget business cards and other
marketing items

11. Add buttons to your website

12. Invite people to like your page

15. Understand WHO your fan is

16. Graph Search

18. Create posts knowing what your audience likes

22. Make sure you get your dimensions right so all your gorgeous graphics fit beautifully
and look professional.

23. •Contact information (phone, website, email address)
•Calls to action (Tell your friends! Like us!, Arrows pointing to the Like button on your page)
•Discounts, purchase and price information
•Visuals that include liking or sharing your page
•This is prime real estate so use it wisely, get your message out there, make it attractive so
people will want to delve further into your page and business.
•Be creative
•I love these next examples
Timeline Image Rules

29. Make your timeline image clickable

30. Use your About section

32. How do I create tabs?
Connect everything you do like Pinterest, Instagram, Mailing lists etc
It is super easy to do, much easier than when I started out.
The 2 best apps I can recommend are:
www.woobox.com Free for free apps like Pinterest, Instagram, Twitter etc
www.shortstack.com Free for up to 2000 fans for most simple things and then they
increase to $30 a month
Both are great and will give your page a good professional look
If you a good at creating your own html code I can recommend using an app through
Facebook called static HTML iframe app, you can identify it by the star.
If you have a blog as I do, I can simply cut and paste my html coding and drop it straight
Into the tab….voila!!!!!

36. # 1 Use Images that tell your story
•Photos on FB generate 53% more likes….that’s huge!!!
•Select Images and then pop Captions on them
•Two of the best FREE sites you can use to create great visuals are picmonkey.com
and Canva.com which is currently in beta version
•Try and be original and create your own rather than always sharing
•See what your fans respond to and post things you know they will love. Check out
this great example from Stay at Home Mum, an award winning Australian site
•She has gone one step further and not only posted an image but something that
her fans will want to try out and share
•Sharing a post sends your engagement through the roof

39. Just a little text on an
image looks great and is
very sharable

40. #2 Talk to fans like they are your friends, don’t try and be
something you are not, no need to be corporate, we don’t
live in that world any more, match your brand.

41. If you have a blog, it is good to lead people to your posts, get them to click through.
Road Trips do a great job with these types of posts.

42. I also like when people sign off on their posts, especially if you have more than one
person on your page

43. #3 Track your own results and timing
Top reasons fans hide posts
•Posting too often
•Posting off topic…..be relevant to your brand

47. #4 Vary Content Type
•Test short vs long posts
•Images
•Videos…How to?
•Questions/Polls
•Events
•Sales
•Tips/Helpful Information
•Fill in the Blanks
•FACEBOOK is NOT a ONE SIZE FITS ALL

50. # 5 Include Calls to Action (CTA)
Two types of CTA’s
1. Social Calls - HUGE
increase
In engagement

51. 2. Calls to Action to drive fans to your website or the following
•RSVP here
•Sign up Today
•Join the Mailing List here
•Click here
•Buy this….
•Make them really clear…”don’t start making
it too hard i.e Like this page, then add a
comment and please share whilst dancing
and eating your lunch”

52. #6 Respond to Posts
Did you know that:
•The average response time is 13.7 hours? But people would like you to answer in
• 30 Minutes…..that is a lot of pressure
•45 % of questions asked to business’s remained unanswered on social media
•Focus on good customer service and prompt responses. It’s $$$$ in the bank.
•Make sure you @tag people in your replies so they get a notification or use the
New REPLY feature on fan pages

54. #7 Give back to your Fans
I see a few of these online and they seem to work really, really well. Be there
for your fans
•Thursday Night Sales
•Friday expert i.e between 1-2 I will answer all questions on how
to photograph in low light, how to cook the perfect steak or why
do you _________
•Fan Page Friday “promote your business”
•Fan of the week
The purpose is to create good will, give them reasons to LIKE your
page.
Make it about fans not you.

55. #8 Run a Contest
Make sure you follow Facebook guidelines. You can ask for a like but not a share
Great way to create engagement
and get more likes,
make the prize good and relevant

57. •Make sure you are getting their email address for your mailing list and make sure you
tell them that will happen
•From experience I have found people don’t respond well to voting competitions, if they
don’t have a lot of friends or feel uncomfortable asking they will abandon.
•Look at what others are doing to get some great ideas
•You no longer have to use a 3rd
party app But I recommend using one. It is way more
professional, trusted and and easier to track results
•I can recommend using
1.Shortstack
2.Easypromos…access through Facebook. Free for the first one and then very cheap after
that

58. #9 Pay for more reach and/or likes
Promoted Posts
Sponsored Stories
Like Page Ads
According to Citigroup, Facebook owns what's approaching about 20%
market share in terms of web activity in the world. It's an unbelievable
number.

61. Understanding the Options

68. #10 Facebook Etiquette
•Deal with your irate fans.
•Correct factual inaccuracies in a very tactful and pleasant way.
•NEVER delete a bad comment unless it is warranted.
•Don’t forget that you can always take your conversation offline and publicly suggest that for all to see
•Respect the Wall.
Your Wall is where your fans can leave messages and start a discussion on a topic. Think of your Wall as a place of
public record, so avoid editing comments that you don’t like and make sure you’re professional and courteous to
anyone posting. Thank fans for posting and make it fun for them and others.
•Do not ever post your business or event on someone else’s page without permission. This is the height of rudeness.
•Credit anyone in business if you are using one of their images or information.
•Be authentic and transparent This one's fairly obvious by now but some business owners and brand managers
still don't get it. Facebook members have little to no tolerance for phoniness or hidden agendas and can easily
spot both. They do tend, however, to be forgiving. Be genuine and transparent. If you make a mistake,
own up to it, do your best to resolve the issue, and then post back on the action you have taken
•Focus on quality, not quantity. As I mentioned earlier, it is less about likes and more about content and engagement.
Try not to post messages like, "Help us out, we only need 150 more fans to reach 2,000," don't! Focus instead on the
quality of your relationships. If the quality is high, the quantity will come organically.