This document summarizes strategies for using social media effectively to promote a campground business. It discusses which platforms are most popular and provides tips on developing a social media strategy, engaging audiences, writing posts, using visuals, running contests, and promoting content on Facebook and Instagram. Specific recommendations include spending 80% of posts engaging audiences rather than promoting, using questions, polls and fill-in-the-blank posts to generate discussion, sharing behind-the-scenes photos, and focusing content on being visual, positive, natural, topical and timely.