The document outlines seven strategies to enhance online marketing and increase sales, focusing on systematic posting across social media, creating engaging content, and promoting collaboration. Key strategies include choosing three social media platforms, maintaining a regular blog, and using newsletters for audience engagement. The emphasis is on controlled branding and leveraging community support to drive customer actions.

1. 7 Easy Ways to Supercharge Your Online
Marketing Efforts and Boost Sales!
Presented by Donna Maria at Farm to Market
September 20, 2015 |Asheville, NC

2. What You Want People To Do
• Join your organization
• Buy your book
• Attend your event
• Buy your product
• Opt into your mailing list
• Share your information with their friends
• Like your Facebook page
2

3. Funnel: what’s the process?
•Exposure
•Influence
•Engagement
•Action
3

4. 1. Systematize Everything!
• Never wake up wondering what to post where
• Never make anything up
• Sample System:
• One blog post a week (anchor)
• 1 or 2 newsletters a month (anchor)
• 2 posts/week to Facebook (Tues/Thurs)
• 1 Instagram a day
• 20 minutes a week on Pinterest
• 5 Tweets a day (HootSuite to schedule)
4

5. Anchors
• You brand them
• You own them
• No third party intervention or changes
• You control them
• You decide when to use them and how
5

6. 2. Choose 3 Social Media Outlets
• Select the ones where your customers are (ask them!)
• Learn just enough to post regularly and to share and connect
• For herbal/artisan businesses, most likely best options:
• Facebook
• Instagram
• Pinterest
6

7. 3. Blog
• Templates
• Interview someone
• Video
• Products
• Pictures of harvest
• Markets and retailers
• Local events
7

8. 4. Newsletter
• Build a list
• share pictures
• harvest dates
• open houses
• farmer’s market appearances
• speaking events and demonstrations
• grass roots advocacy
8

9. 5. Cross Promote
• Link back and forth between all outlets
• Put social links at the blog and newsletter
• Copy links to blog posts on Pinterest, etc.
• Use Facebook to get people’s email
addresses
9

10. 6. Business Cards
• Put your 3 social links on your business
card and all collateral and promotional
material
10

11. 7. Help Each Other!
• Collaborate on blog posts
• Share each other’s content
• Local promotion
11

12. What You Want People To Do
• Join your organization
• Buy your book
• Attend your event
• Buy your product
• Opt into your mailing list
• Share your information with their friends
12

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