7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales

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Donna Maria shares a simple approach to online marketing that gets results! While all can benefit, the target audience for this post is beginners.

Social Media

7 Easy Ways to Supercharge Your Online
Marketing Efforts and Boost Sales!
Presented by Donna Maria at Farm to Market
September 20, 2015 |Asheville, NC

What You Want People To Do
• Join your organization
• Buy your book
• Attend your event
• Buy your product
• Opt into your mailing list
• Share your information with their friends
• Like your Facebook page
2

Funnel: what’s the process?
•Exposure
•Influence
•Engagement
•Action
3

1. Systematize Everything!
• Never wake up wondering what to post where
• Never make anything up
• Sample System:
• One blog post a week (anchor)
• 1 or 2 newsletters a month (anchor)
• 2 posts/week to Facebook (Tues/Thurs)
• 1 Instagram a day
• 20 minutes a week on Pinterest
• 5 Tweets a day (HootSuite to schedule)
4

2. Choose 3 Social Media Outlets
• Select the ones where your customers are (ask them!)
• Learn just enough to post regularly and to share and connect
• For herbal/artisan businesses, most likely best options:
• Facebook
• Instagram
• Pinterest
6

3. Blog
• Templates
• Interview someone
• Video
• Products
• Pictures of harvest
• Markets and retailers
• Local events
7

4. Newsletter
• Build a list
• share pictures
• harvest dates
• open houses
• farmer’s market appearances
• speaking events and demonstrations
• grass roots advocacy
8

5. Cross Promote
• Link back and forth between all outlets
• Put social links at the blog and newsletter
• Copy links to blog posts on Pinterest, etc.
• Use Facebook to get people’s email
addresses
9

6. Business Cards
• Put your 3 social links on your business
card and all collateral and promotional
material
10

7. Help Each Other!
• Collaborate on blog posts
• Share each other’s content
• Local promotion
11

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7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales

1. 7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales! Presented by Donna Maria at Farm to Market September 20, 2015 |Asheville, NC

2. What You Want People To Do • Join your organization • Buy your book • Attend your event • Buy your product • Opt into your mailing list • Share your information with their friends • Like your Facebook page 2

3. Funnel: what’s the process? •Exposure •Influence •Engagement •Action 3

4. 1. Systematize Everything! • Never wake up wondering what to post where • Never make anything up • Sample System: • One blog post a week (anchor) • 1 or 2 newsletters a month (anchor) • 2 posts/week to Facebook (Tues/Thurs) • 1 Instagram a day • 20 minutes a week on Pinterest • 5 Tweets a day (HootSuite to schedule) 4

5. Anchors • You brand them • You own them • No third party intervention or changes • You control them • You decide when to use them and how 5

6. 2. Choose 3 Social Media Outlets • Select the ones where your customers are (ask them!) • Learn just enough to post regularly and to share and connect • For herbal/artisan businesses, most likely best options: • Facebook • Instagram • Pinterest 6

7. 3. Blog • Templates • Interview someone • Video • Products • Pictures of harvest • Markets and retailers • Local events 7

8. 4. Newsletter • Build a list • share pictures • harvest dates • open houses • farmer’s market appearances • speaking events and demonstrations • grass roots advocacy 8

9. 5. Cross Promote • Link back and forth between all outlets • Put social links at the blog and newsletter • Copy links to blog posts on Pinterest, etc. • Use Facebook to get people’s email addresses 9

10. 6. Business Cards • Put your 3 social links on your business card and all collateral and promotional material 10

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