- Fire Slice is a family-owned pizza restaurant with 2 locations that aims to build community through pizza. - They have active presences on Facebook, Twitter, and Instagram where they post 1-3 times per week but could improve by being more interactive and following others in their industry. - Their website provides information on menus, events, and the community work they do but could be improved by including social media links. - The marketing director focuses on using visuals and boosting posts but has not explored other platforms like Snapchat or Vine.

1. A Case Study
by
Abby Betts
Mitch Brewer
McKenzie Jackson
Matt Villegas

2. MISSION STATEMENT
• Create community with great pizza.

3. BACKGROUND INFORMATION
• Local business – family owned
• 2 locations - Hillside & Civic Circle
• Target market is young families,
professionals, people with higher income.
Our contact said everyone is their target
market.

4. TWITTER FIRE SLICE
• Followers: 1379
• Following: 54
• 1 or more tweets per week
• No favorites
• No Media
• Branded profile pic
• Not much interaction
• Followers: 658
• Following: 65
• 1-3 tweets a week
• No favorites
• No media
• Branded profile pic
• Does not interact with
others on twitter

5. FACEBOOK FIRE SLICE
• 9,021 like
• 14,000 check-ins
• Post 1-3 times a week
• They like other local, family
owned businesses and others in
similar industries
• They have varied content like
photos, videos, ads, etc.
• 5, 595 likes
• 4, 201 check-ins
• Post 2- 3 times a week
• Lots of pictures

6. HILLSIDE LOCATION PAGE
• 127 likes
• 500 check ins
• posts 2 -3 times a week, sometimes no posts
• Page created by someone outside of their
organization

7. • Followers: 154
• Following: 52
• Posts: 16
• Per week: Weeks apart
• Followers: 500
• Following: 0
• Posts: 102
• Per week: average 1 to 2
INSTAGRAM FIRE SLICE

8. WEBSITE
• They have About Us, Menu, Beer & Wine, Events, Gallery, Employment, and Rewards
tabs
• We thought they should have links to their social media, Instagram, Facebook, Twitter, in
their contact section.
• We noticed they are really involved in the community. They have showcased pictures of
their bicycle tour of Amarillo known as P3 (People, Pints, and Pedals.)

9. Q & A WITH 575 MEDIA DIRECTOR
• We interviewed Amanda Kellher who is the co-owner and marketer for 575.
• They try to use a lot of visuals. Make posts fun and humorous to keep people interested.
Pay extra to boost posts and get a full reach.
• They have not considered any other forms of social media like Vine or Snapchat. They do
not use Hootsuite.
• Worked with a company that would give out gift cards for Facebook check-ins. Gives out
gift cards every 2 weeks.

10. CONCLUSION AND FINDINGS
• Facebook – need to make a new Hillside page that is branded and showcases what that
second location has to offer. Needs to have a separate vibe, just as the restaurant does.
Maybe post more pictures to each page, but overall solid presence on this platform.
• Twitter – has a similar presence to that of the competition on this platform, but should try
to expand on what they have. Should be more interactive and start conversations.
• Instagram – has a much better presence on this platform than the competition, but should
follow more people in this industry to keep up with the competition as well as gain
followers.
Overall, we believe that 575 Pizzeria has a great social media presence, and with a few
minor changes and the use of things like Hootsuite and Vine to enhance who they are
reaching and the kinds of people they are reaching, they could dominate their
competition, rather than being about the same.