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Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!
The document is a presentation by social media consultant Karen Kefauver, outlining key strategies and tips for effective social media marketing, including the use of photos, videos, and engagement tactics. It highlights the importance of understanding different platforms like Facebook, Instagram, and Snapchat, and emphasizes the need for a clear business purpose and content strategy. Karen offers resources for training and support, including her website and contact information for consultations.
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Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!
- 1. Social Media forMount with Karen Kefauver ! ! ! ! F www.karenkefauver.com karen@karenkefauver.com
- 2. Agenda • SocialMedia Overview ! • 5 Top Social Media Tips! • Questions and Answers
- 3. Resources • Karen’sFacebook Business page: ! • www.facebook.com/karen.kefauver.business! • Website: www.karenkefauver.com! • Email: karen@KarenKefauver.com
- 4. A word aboutmy background... • Introduct! ! ! Karen Kefauver •Social Media Consultant • Sports/Travel Writer • 4:15-4:30 Questions and Answers, Evaluations •www.karenkefauver.com
- 5. Why bother? •Include photos in almost every Facebook post! ! • Twitter is a link economy - nearly all Tweets have links!! • CROP Pictures!! • Shoot Videos 1-2 minutes
- 6. Your Biz Marketing • Website! • Mobile Website! • Newsletter (monthly, quarterly)! • Blog (daily, weekly)! • Email marketing! • Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube (Flickr, Yelp, Trip Advisor, Real Estate Sites)! • Traditional Media - Newspaper, Radio, TV, Yellow Pages
- 7. Social Media Overview • Biggest Players:! • Facebook (owns Instragram)! • Twitter! • LinkedIn! • YouTube (owned by Google)! • Google+! • Pinterest (driven by photos)! • All point to your website, integrated with Blog, Newsletter, Email, other Advertising in Print, TV, Radio.!
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- 9. Social Media forTeens • Instagram - A platform that lets users snap, edit, and share photos and 15-second videos ! • Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear.! • Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
- 10. Social Media Tip#1 PHOTOS ! ! ! ! F
- 11. Facebook • WAYSTO BE ON FACEBOOK:! • 1. Personal Facebook Profile (Timeline)! • 2. Business Facebook (Page)! • 3. Facebook Group
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- 17. Social Media Tip#2 VIDEO ! ! ! ! F
- 18. Social Media Tip#2 VIDEO ! ! ! ! F
- 19. Social Media Tip#2 VIDEO ! ! ! ! F Average Vine user between 13 and 25 years old — otherwise known as Millennials.
- 20. Social Media Tip#2 VIDEO ! ! ! ! F
- 21. Social Media Tip#3 MOBILE ! ! ! !
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- 23. Karen’s Mobile PhoneSite ! ! ! ! ! • Designed by Eric Bloom of Mobile MarCom
- 24. Social Media Tip#4 PAY TO PLAY ! ! ! ! F
- 25. Social Media $$$ • 1. Social media advertising/budgets growing! • U.S. companies spent a combined $5.1 billion on social media advertising last year, and that number is expected to increase to $15 billion by the end of 2018, according to BIA/Kelsey.! • In addition to social media manager, everyone participates! • Mobile advertising growing
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- 27. Social Media Tip#5 CONTENT IS KING ! ! ! !
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- 29. Facebook Tip •Give people a reason to become fans ! • Explain the benefits! • Tell them HOW to become friends! • Always use a Call-to-Action - You should always have a specific reason behind each status update. Ask them to take action!!
- 30. Social Media Checklist Altimeter offers this checklist: 1. Have a clear sense of business purpose on your social media platforms 2. Educate managers, employees, and stakeholders on your privacy and community policies. 3. Have a mindset ready for a long-term commitment. 4. Be ready to engage with people who have negative things to say. 5. Have a dedicated team that's ready to engage. 6. Create a content calendar that's loaded with meaningful content. 7. Set up a plan to triage or deal directly with customers. 8. Make sure you have the ability to measure your results and report them. ! Source: http://www.altimetergroup.com/
- 31. Social Media Summary • What You Can Do! • Use PHOTOS! • Shoot VIDEO! • Create Social Media BUDGET ! • Comment on Facebook page posts! • Always comment on other people’s comments
- 32. Promote Social Sites • Your website! • Your business cards! • Your storefront window! • Your front desk! • Print advertisements! • Email signature! • Newsletter, blog, other social media networks
- 33. Measure! • Measureyour Facebook marketing efforts as well as you can! • Use Facebook Insights and Google analytics ! • Facebook Insights provides metrics around their content. ! • Page owners are better equipped to improve their business with Facebook IF they understand and analyze trends within user growth and demographics, consumption of content, and creation of content.
- 34. Favorite Social Sites ! • Smartbrief: https://www.smartbrief.com! • Social Media Examiner: Guide to the social media jungle, http:// www.socialmediaexaminer.com! • Techcrunch: http://techcrunch.com! • MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
- 35. Contact Karen •I offer social media training for groups, corporate staff and private consultations. • I present talks, classes and interviews • Facebook: www.facebook.com/karen.kefauver.business • karen@karenkefauver.com