Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Bringing Mindful Awareness to Social MediaJanet Fouts
Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions
Increasing engagement through social media for the annual Association of Irish & Celtic Festivals conference.
Includes 4 case studies of Irish and Celtic festivals along with best practices for popular social media.
Social Media For Churches & CongregationsAbbi Siler
This is a 2 hour presentation on how local churches can use social media to impact their communities, encourage their congregations, and get involved online. Helpful tips & tools included.
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineYCC
Presented at IMEX America 2014
Lori Lorusso, Social Media/Internet Marketing Director
Lauren Prezby, Creative Director, YCC
How do you turn your attendees into your biggest brand advocates? How do you take traditional word-of-mouth, the one-to-one ratio, and transform it to one-to-many? YCC has enhanced online marketing and community growth strategy to ensure attendees promote YCC conferences, minimizing advertising costs and increasing attendees.
CREDIT:
CMP-IS Domain I: Marketing, Clock Hours: 0.75
ORGANIZATION:
YCC
TRACK:
Marketing and Communication
Social Media and Mobile Marketing for BeginnersKaren Kefauver
Mobile Marketing is not coming soon - It's here NOW! Yet many small businesses have not started mobile marketing because it seems confusing and time-consuming. These slides, from a social media marketing talk I presented, are designed for beginners to learn the basics of social media marketing on mobile.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Bringing Mindful Awareness to Social MediaJanet Fouts
Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions
Increasing engagement through social media for the annual Association of Irish & Celtic Festivals conference.
Includes 4 case studies of Irish and Celtic festivals along with best practices for popular social media.
Social Media For Churches & CongregationsAbbi Siler
This is a 2 hour presentation on how local churches can use social media to impact their communities, encourage their congregations, and get involved online. Helpful tips & tools included.
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineYCC
Presented at IMEX America 2014
Lori Lorusso, Social Media/Internet Marketing Director
Lauren Prezby, Creative Director, YCC
How do you turn your attendees into your biggest brand advocates? How do you take traditional word-of-mouth, the one-to-one ratio, and transform it to one-to-many? YCC has enhanced online marketing and community growth strategy to ensure attendees promote YCC conferences, minimizing advertising costs and increasing attendees.
CREDIT:
CMP-IS Domain I: Marketing, Clock Hours: 0.75
ORGANIZATION:
YCC
TRACK:
Marketing and Communication
Social Media and Mobile Marketing for BeginnersKaren Kefauver
Mobile Marketing is not coming soon - It's here NOW! Yet many small businesses have not started mobile marketing because it seems confusing and time-consuming. These slides, from a social media marketing talk I presented, are designed for beginners to learn the basics of social media marketing on mobile.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
5 Social Media 2015 Trends for Your Small Business Karen Kefauver
Social Media marketing is always changing, evolving. I summarize the top 5 trends for 2015 for social strategy. Here's what you need to pay attention to for your business. The top priority is your website and what it looks like on mobile devices!
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
Social media tools for marketing retirement communitiesOur Kids Media
Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools.
This webinar includes
- stats about Canadian seniors online
- how seniors use social media
- an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube.
- Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans
Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
Social Media never stops evolving. Companies and organizations need to have the right strategies that benefit company goals.
Learn about the latest changes and the best tools and tips for doing social media in your organization.
Now more than ever, social media leaves no room for error. Each and every piece of content must be organized strategically to gain visibility.
Jeff DeHaven Digital Marketing Director of Blue Thumb shares all that he has learned over the past 10 years about the benefits of social media.
Understand why social media advertising matters, demonstrate how to fit social advertising into a food blog's larger growth strategy and see real examples of the impact social media advertising can have in building Facebook/Twitter account followings and promoting content. Learn the different types of social media advertising available and what's needed to get started. Originally delivered at the BlogHer Food conference in Miami on May 17, 2014.
Similar to Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips! (20)
Facebook Live Video Tips for 2018 by Karen KefauverKaren Kefauver
Facebook Live Video is essential to your small business marketing social media toolkit! Find out how to shoot and post your very best Facebook Live Video, step-by-step!
Why should you use Facebook Live?
• One-third of online activity is spent watching video.
• Over 500 million people are watching video on Facebook every day (via Forbes).
• 51% of marketing professionals worldwide name video as the type of content with the best ROI.
• Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
• 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
• Social video generates 1200% more shares than text and images combined.
Review these slides to understand the importance of Facebook Live Video and get inspired to create your own live video!
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Social Media for Beginners and 4 Holiday Facebook TipsKaren Kefauver
Get an overview of social media networks you can use for business. I include a snapshot of Facebook, Twitter, LinkedIn, Google Plus, Pinterest, You Tube and Instagram. Also I touch on Facebook for mobile, mobile websites and four tips for Facebook during the holidays.
Social Media for Business 2013 with Karen KefauverKaren Kefauver
Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California.
I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest.
Please LIKE my Facebook business page for free social media tips!
https://www.facebook.com/karen.kefauver.business
For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
4. A word about my background...
• Introduct!
!
!
Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
• 4:15-4:30 Questions and Answers, Evaluations
•www.karenkefauver.com
5. Why bother?
• Include photos in almost every Facebook post! !
• Twitter is a link economy - nearly all Tweets have links!!
• CROP Pictures!!
• Shoot Videos 1-2 minutes
6. Your Biz Marketing
• Website!
• Mobile Website!
• Newsletter (monthly, quarterly)!
• Blog (daily, weekly)!
• Email marketing!
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube
(Flickr, Yelp, Trip Advisor, Real Estate Sites)!
• Traditional Media - Newspaper, Radio, TV, Yellow Pages
7. Social Media Overview
• Biggest Players:!
• Facebook (owns Instragram)!
• Twitter!
• LinkedIn!
• YouTube (owned by Google)!
• Google+!
• Pinterest (driven by photos)!
• All point to your website, integrated with Blog, Newsletter,
Email, other Advertising in Print, TV, Radio.!
9. Social Media for Teens
• Instagram - A platform that lets users snap, edit, and
share photos and 15-second videos !
• Snapchat - Messaging app that lets users put a time limit
on the pictures and videos they send before they
disappear.!
• Tumblr - A cross between a blog and Twitter: It's a
streaming scrapbook of text, photos, and/or videos and
audio clips. Users create and follow short blogs, or
“tumblelogs.”
25. Social Media $$$
• 1. Social media advertising/budgets growing!
• U.S. companies spent a combined $5.1 billion on social media
advertising last year, and that number is expected to increase to $15
billion by the end of 2018, according to BIA/Kelsey.!
• In addition to social media manager, everyone participates!
• Mobile advertising growing
29. Facebook Tip
• Give people a reason to become fans !
• Explain the benefits!
• Tell them HOW to become friends!
• Always use a Call-to-Action - You
should always have a specific reason
behind each status update. Ask them to
take action!!
30. Social Media Checklist
Altimeter offers this checklist:
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Set up a plan to triage or deal directly with customers.
8. Make sure you have the ability to measure your results and report them.
!
Source: http://www.altimetergroup.com/
31. Social Media Summary
• What You Can Do!
• Use PHOTOS!
• Shoot VIDEO!
• Create Social Media BUDGET !
• Comment on Facebook page posts!
• Always comment on other people’s comments
32. Promote Social Sites
• Your website!
• Your business cards!
• Your storefront window!
• Your front desk!
• Print advertisements!
• Email signature!
• Newsletter, blog, other social media networks
33. Measure!
• Measure your Facebook marketing efforts as well as you can!
• Use Facebook Insights and Google analytics !
• Facebook Insights provides metrics around their content. !
• Page owners are better equipped to improve their business with
Facebook IF they understand and analyze trends within user growth
and demographics, consumption of content, and creation of content.
34. Favorite Social Sites
!
• Smartbrief: https://www.smartbrief.com!
• Social Media Examiner: Guide to the social media jungle, http://
www.socialmediaexaminer.com!
• Techcrunch: http://techcrunch.com!
• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
35. Contact Karen
• I offer social media training for groups, corporate staff and private
consultations.
• I present talks, classes and interviews
• Facebook: www.facebook.com/karen.kefauver.business
• karen@karenkefauver.com