A talk by Todd from Spaghetti Agency at the Social Media Conference in Manchester, 2nd December 2015.

1. Is Blogging The Answer?
Todd
Spaghetti Agency
@SocialMediaTodd

2. Howdy!
@SocialMediaTodd
• Spaghetti Agency
• Blogging for a town project
• Met Jo
• Got booked to talk, train and manage social
media
• Blog for our clients and Spaghetti Agency
@SocialMediaTodd

3. Blogging? What The Heck?
• Useful, relevant content
• Advice, tips and tricks
• Reviews
• Lifestyle
• Hobby
• Challenge
• Drive traffic
@SocialMediaTodd

4. Blogging: What
Matters
1. Google Panda
2. Social Media
3. Backlinks
4. Bounce Rates
5. Returning visitors
@SocialMediaTodd

5. What Matters?
1. Google Panda
@SocialMediaTodd

6. Google Panda +
Blogging
• Reduced ranking for low quality sites
• Increased ranking for high quality sites
@SocialMediaTodd

7. What Matters?
2. Social Media
@SocialMediaTodd

8. What Matters? Social
Media
• Social shares help ranking?
• Social media drives traffic
• Social media gives good ‘social proof’
• Make your blog shareable and ask for it!
@SocialMediaTodd

9. What Matters?
3. Backlinks
@SocialMediaTodd

10. What Matters?
Backlinks
• Don’t buy them
• Don’t cheat the system
• Guest blog
• Guest interviews rock!
• Check where you link from
• Comment on other posts
@SocialMediaTodd

11. What Matters?
4. Bounce Rate
@SocialMediaTodd

12. Blogging: What
Matters
• You need people to move around
• Point to other relevant articles
• Have a blog roll
• Feature other content
• Link early in your post
• Bring your bounce rate down
@SocialMediaTodd

13. What Matters?
5. Returning Traffic
@SocialMediaTodd

14. What Matters?
Returning Traffic
• Great content
• Get sign ups
• Three or four part series
• Keep engaging on comments
• Share your blog to your email list
• Always share with your ‘tribe’.
@SocialMediaTodd

15. Writing Good Blogs
@SocialMediaTodd

16. Writing Good Blogs
• Headlines, headlines, headlines
• Topical, up-to-date content
• Give value
• Sub-headings
• Images
• Bullets
• Link to research
• Conclude for the skimmers
@SocialMediaTodd

17. Blogging Ideas
@SocialMediaTodd

18. Blogging Ideas
• Simple daily tasks are perfect ‘how to’ blog
posts
• If you’re always explaining something then
you should blog about it
• Topical stuff in your industry
• Re-purpose old ‘popular’ content
• Tips, ideas and value!
@SocialMediaTodd

19. Sharing Your Blog
@SocialMediaTodd

20. Sharing Your Blog
• Social Media
• Twitter - more than you think
• Facebook – at the right times
• LinkedIn – as a mini post
• Pinterest – share the images
• YouTube – make a video and link back
• Periscope – talk about your blog
@SocialMediaTodd

21. Sharing Your Blog
• Email subscribers
• Relevant communities
• Comment in forum threads
• Add it to your email signature
• Mention blogs at talks
@SocialMediaTodd

22. Blogging is part of your
marketing
• Add your blog into your strategy
• Don’t always create new content from scratch
• Blog about shows, speakers and social
conversation
• Turn other content into blogs
@SocialMediaTodd

23. Above All Else…
@SocialMediaTodd

24. Questions?
@SocialMediaTodd