Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
#FusionMex Content Workshop: Content Marketing in Practice, Antwerp June 10, ...Kelly Hungerford
My deck from a 45 minute workshop covering lessons learned and practical approaches that have worked for me and shaped our content strategy at Paper.li.
As a one person team for many years I needed a plan and approach that would serve our community, grow our user base and align with business goals.
Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
#FusionMex Content Workshop: Content Marketing in Practice, Antwerp June 10, ...Kelly Hungerford
My deck from a 45 minute workshop covering lessons learned and practical approaches that have worked for me and shaped our content strategy at Paper.li.
As a one person team for many years I needed a plan and approach that would serve our community, grow our user base and align with business goals.
Small organisation, big voice | Small charities communications conference | 1...CharityComms
Ben Margetts, development manager, Team Kenya
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rebrand - why, how and what difference has it made? | Small charities communi...CharityComms
Carla Montemayor, communications officer, Migrants Organise
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Small organisation, big voice | Small charities communications conference | 1...CharityComms
Ben Margetts, development manager, Team Kenya
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rebrand - why, how and what difference has it made? | Small charities communi...CharityComms
Carla Montemayor, communications officer, Migrants Organise
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Learn how to leverage social media marketing for nonprofits. Know your audience and your limit, get creative with content and find and rely on key partners.
Social media marketing 101 and a couple of case studies showing the reach and power of integrating social media with your traditional marketing efforts.
Covers steps to build a social media strategy and offers a best practice for creating branded shareable content. illustrates these concepts with a University of Minnesota case study.
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Social media has become a ubiquitous part of everyday life. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your outreach, this workshop will include a discussion around tying these efforts together and best practices in doing so. This workshop is designed for those who are at the early stages of using social media at their organizations.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Sam Loewner - Using Social Media to Achieve Goals, Engage Citizens, and Impro...Plain Talk 2015
"Using Social Media to Achieve Goals, Engage Citizens, and Improve Outreach" was presented at the Center for Health Literacy Conference 2001: Plain Talk in Complex Times by Sam Loewner, Social Media Specialist, MAXIMUS.
Description: Learn what makes social media a uniquely useful tool to communicate with diverse audiences. This hands-on workshop will cover the uses of social media, the privacy and security concerns associated with new media, and how to write to reach your intended online audience.
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
This is a talk about using social media as a tool for promoting cultural awareness and peace presented during the Kultourismo Workshop on "Promoting Cultural Diversity in Lanao through Visual Narratives."
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About Kultourismo
Kultourismo is a combination of Kultura (Culture) and Turismo (Tourism) which means a travel or a journey to know and learn about the different cultures. Kultourismo is a youth-led campaign project that aims to suffice and spread information on cultural diversity that may help in answering and correcting some misconceptions and prejudices in our society, specifically in the Lanao province that will eventually promote cultural awareness.
Kultourismo believes that through exploring different cultures, peace can be achieved.
Kultourismo was formed through Project YACAP, a 5-month leadership development program funded by US Embassy that envisions building a generation of young people in Mindanao who will commit to embrace the culture of Peace.
This project aims to bridge the bond between the people in different cultures and to serve as strings that will connect people to make them become closer with each other especially the people of Lanao, until misconceptions and negativity about the differences will become a history between.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
The presentation on blogging best practices by Mandy Burrell Booth, Ben Schulman, & Marissa Wasseluk for the Center For Nonprofit Success' Social Media Summit in Chicago.
Leveraging Linkedin for Nonprofits emphasizes the importance of using the Linkedin platform to garner support, rally new advocates, and create discussion using Linkedin Groups.
Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. Today’s Objectives:
1. Understand the 4 goals of online
communications
2. Learn what you need to reach your audience
3. Learn what social media platforms are
available to advocate
4. Identify the areas of focus for an effective
social media plan
3.
4.
5. VS.
SOCIAL MEDIA
•Converse & and
engage with an
audience
•REAL
TIME, IMMEDIATE
TRADITIONAL PUBLIC
RELATIONS
•Inform an audience to
grab its attention
•TIME SENSITIVE
14. How do you find your Audience?
• Demographics of social platforms
• Survey your existing audience – what
platforms do you use?
• Write down key words associated with your
organization & search.
• “Connecting the community with the media, the
Workshop promotes news that matters.”
• Add your social platforms to print & emails.
18. Develop a Policy
• Who will speak for your organization?
• What is appropriate to share?
• What should not be discussed?
• How do you deal with a crisis?
19. MYTH
Social Media is FREE!
Although most online social media tools are Free of cost, to
be successful you need to invest your time to be successful.
This is how communication WAS, how we remember it.Priniting press, books, radio, TVWeb 1.0, static web pages where people just read information.
Dynamic websites allowed content creators to broadcast and share across multiple platforms. Users can also participate, add comments to content, generate discussions and host other people’s content on their own websites or preferred platforms.
A lot of people use it to broadcast, when they should be using it as a tool to interact.Listening to someone incessantly drone on kind of makes you turn off, right?Too much broadcasting tends to alienate your audienceChange your way of thinking about social media
Think strategically before jumping into the pool of online communications… Why are you there?1. Addressed to people who are already looking for youTo inform is to provide specific data or information for an audience who already supports you. They need information and data to perform and action.If your audience already wants to donate money to you or would like to attend your event, what information is needed to do so?2. Addressed to people who may not be looking for you but would like to build their knowledge base.Communicating to educate speaks specifically to audiences who are not yet prepared to act and follow through with an action but prefers to build a knowledge base about you. They are the second layer or on the periphery of your target audience.Example:Who are they? They are the sons and daughters of seniors citizens who stumble upon your senior center website and become educated about your programs. They do not need you services, but they use the knowledge gained to inform their parents who ultimately make a decision and follow through on an action.
3.addressed to people who do not have an opinion about you or who may disagree with youCommunicating to persuade speaks specifically to an audience who do not support you or who have not formulated an opinion of you. They are the 6% of voters who have not decided yet which political candidate to vote for. They are the family that heads out to the movie theater not knowing what to watch but needs to make a decision.This goal is critical to expanding your audience and reach. You must make an argument why people should support you through the use of data, facts, the color of your language and more.4.addressed to a wide audienceCommunicating to entertain speaks specifically to a wide audience if not all or your intended audiences. You are appealing to people emotionally.Communicating in this sense encompasses not only the temperature or tone of your voice but is intended to build and over-all positive experience for your audience while engaging them online.You can have all the necessary information they need to do an action or to share with others but if they can’t navigate through your site and they become frustrated, or if they feel bad guilty for donating, it is most likely they will try to avoid the experience the next time. Appealing to people emotionally should provide also an empowering experience for them, technology or the tools should be transparent and note get in the way.
There are many different tools in the social sphere that will help you reach your goals.
Most audiences are on what I like to call “the big 5”Facebook – second largest country in the world!But, if in surveying your audience, you might find that you don’t need to use all of these platforms.
Take a minute to have them find their keywords
Take a minute to have them find their keywords
Most audiences fit in these categories
I feel the best way to gain an audience is to build it organically.