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Social Media Bootcamp 2013 - Session 3
The document discusses social media engagement and measurement. It covers defining goals for social media use, understanding your audience, having a strategic plan, using tools like Facebook, Klout and SproutSocial to measure engagement, and bringing it all together with reflection. Key tactics discussed include importing social profiles into dashboards to streamline communications, launching posts across platforms, and using metrics to identify impact. The document provides guidance on developing an effective social media strategy.
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Social Media Bootcamp 2013 - Session 3
- 1. social media bootcamp session 3 – engagement & measurement Adriana Diaz & Marissa Wasseluk Community Media Workshop adriana@newstips.org -- marissa@newstips.org Follow on Twitter @npcommunicator http://www.communitymediaworkshop.org
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- 3. social media plan review
- 4. Social Media Planning •audience: what are they ready for? where are they? what level of engagement are they at? • objectives: what do you want to do to achieve your goals? what will be accomplished? • strategies: what is your approach? what is the process? • technology, tools & tactics: what are the best tools to help you get there? • outcomes & analysis: what will be measured? what are the indicators of change or success?
- 6. MYTH •If you buildit (website, blog, facebook page), they will come… People will not visit you online unless you first have a strategy to invite them there.
- 7. DEFINE YOUR GOALS FOURBASIC GOALS OF COMMUNICATION: – Inform – Educate – Persuade – Entertain
- 8. GOALS You should beable to quantify or qualify real measurable results Your goals should always support your organization’s mission Acquire the appropriate tools to measure your success
- 9. UNDERSTAND YOUR AUDIENCE •What do you like about your friends? •Give the people what they want. •Where is your audience?
- 10. HAVE A PLAN •―ThinkStrategically, Act Tactically…‖ • Consider the tools you need so you don’t exhaust your resources
- 12. Measuring your engagement: Facebook
- 13. Measuring your engagement: Facebook
- 14. Other Tools formanagement and measuring analytics • Klout • SproutSocial • Hootsuite
- 15. Dashboards Managesocial accounts Streamline your communications
- 16. What you shouldbe doing on Dashboards
- 17. 1. Import Facebookprofile and pages, Twitter, Linkedin and other social profiles 2. Launch statuses across platforms 3. Search and save streams 4. Coordinate with other staff 5. Manage your time 6. Add other admins
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- 20. MYTH Social Media isFREE! Although most online social media tools are FREE of cost, BUT to be successful you need to invest your time to be successful.
- 21. BRINGING IT ALL TOGETHER Think Strategically—Have a plan Understand tactics to manage your time and make the most from your online communicating Define what needs to be done first, then choose your tools Identify how you’ve made an impact by using metrics
- 22. BRINGING IT ALL TOGETHER It’s time to reflect.
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Editor's Notes
- #2 IntroductionDemetrio Maguigad
- #4 How do you get people to like you? HAVE A PLAN!
- #8 We didn’t talk about the 4 basic goals of communications, but they were covered in your worksheets and these 4 goals are a great framework for your day-to-day messaging online
- #12 How do you know people to like you?
- #13 This is an estimate. You can accurately measure by how many people clicked through your post. Check the Insights section of the admin or visit the ‘insights’ page for a more elaborate view.
- #14 The difference between reach & engagement – measuring click throughsTake a look at the workshop’s insightsVisit & view video at http://www.facebook.com/help/336893449723054/
- #15 Let’s check your KLOUT!
- #19 Creating an online communications strategy by developing a social media policy and plan of actionExample of problem and developing strategy:Strategy Center LA