A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.
Socialxpand contract | How Social Media Marketing Helped the Restaurants Busi...SocialXpand
In this document, Socialxpand expresses the information about social media marketing that how Social Media Marketing helps the restot\rant business to grow.
A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.
Socialxpand contract | How Social Media Marketing Helped the Restaurants Busi...SocialXpand
In this document, Socialxpand expresses the information about social media marketing that how Social Media Marketing helps the restot\rant business to grow.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Confused by all the different ways to measure success on social media? If you're using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they're helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Confused by all the different ways to measure success on social media? If you're using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they're helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.
A Digital Briefing from One Zero One on Social Media for business. Digital Briefings are to provide awareness for business decision makers on digital topics.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Social Marketing, New Tools for Small BusinessHolly Grenvicz
How Social Marketing is changing the landscape of small business.
Content marketing strategy.
Social marketing trends 2013.
New tools for small business social marketing.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
This handout was utilized on December 14, 2011 at the Rural Housing: Reframing the Way Forward event at the Maroney Commons in Howard, SD. Materials were developed by systems mapper David Peter Stroh.
Community Service Project from Plain Green Conference 2010 in Sioux Falls, South Dakota.
We built a tool lending library at SF Seminary's Summit House to serve the Pettigrew Heights neighborhood. All volunteer strawbale construction. The project is a demonstration for enabling city building code to allow for safe and effective strawbale construction.
Visit http://plaingreen.org.
A $6.8 million LEED Platinum conference and training center being built in Howard, South Dakota (pop. 1000).
Maroney Rural Learning Center is a gathering place for small town leaders to reimagine rural together.
Visit http://rurallearningcenter.org or email contact@rurallearningcenter.org.
The final recommendations given by a team of 16 architects, landscape architects, planners and community development specialists to the residents of Huron, SD after a three day design charrette. The charrette focused on the community's downtown region.
If your nonprofit sponsors events in your community, this webinar is for you! Learn how you can use social content to get the most out of your community's events: including generating buzz about the event and how to leverage offline events online
What are the stories, facts, and details of your nonprofit that will build a sense of community and action? We'll answer those questions and share what tools can get you there during this important webinar
Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.
People are talking about your brand-are you listening? In this webinar, we’ll cover the principles and tools you need to listen to and learn from your customers online.
In this presentation, Bobbi Gaukel from One8y Creative walks you through five steps of brand development; they include Discovery, Strategy, Articulation, Activation, and Maintenance and describes how they relate to social media.
Branding expert Bobbi Gaukel of One8y Creative will introduce branding as it relates to nonprofit organizations. You’ll learn how to set your brand apart from the crowd, integrate your message and measure success in this webinar.
Lindsey Karlson and Mike Knutson shared their thoughts on how organizations can help rural entrepreneurs develop social media strategies at the 2010 Grassroots and Groundswork Conference
4. Part One: Meet Social Media
What is Engage:SD?
Program Area 3
Program Area 1
Program Area 2
Online Skill In-Depth
Webinars Building Technical
Workshops Assistance
6. Part One: Meet Social Media
Why Social Media?
Social
Networking
Social Social
Marketing Learning
7. Part One: Meet Social Media
What social media tools do you use?
Source: "Using Social Media to meet nonprofit goals: the results of the survey”, Idealware, Feb. 2010
8. Part One: Meet Social Media
Are you overwhelmed?
Conversation Prism 1.0 b d solis
9. Part One: Meet Social Media
Social Media Characteristics
Conversation
Community Participation
Connectedness Openness
Source: “What is Social Media?” ICrossing
10. Part One: Meet Social Media
Social Media ≠ Advertising
photo by truthout.org, flickr
11. Part One: Meet Social Media
Social Media = Relationships
photo by Adam Foster | Codefor, flickr
12. Part One: Meet Social Media
Conversation Prism
Conversation Prism of Flickr by b d solis
14. Part One: Meet Social Media
Building a Social Media Strategy
15. Part One: Meet Social Media
Components of a Social Media Strategy
Goals
Content Audience
Tactics Message
Tools
16. Part One: Meet Social Media
SM Strategy: Goals
Key Question: What do
you hope to accomplish? >> Goals
>> Audience
Example Goals: >> Message
• Increase brand awareness >> Tools
• Improve communication >> Tactics
with key stakeholders >> Content
• Enhance fundraising efforts
17. Part One: Meet Social Media
SM Strategy: Audience
Key Question: Who are you
trying to reach? >> Goals
>> Audience
Example Audiences: >> Message
• Existing donors >> Tools
• Families with young >> Tactics
children >> Content
• Specific demographic
groups
18. Part One: Meet Social Media
SM Strategy: Message
Key Question: How do you
describe your organization >> Goals
(in 120 characters or less)? >> Audience
>> Message
>> Tools
>> Tactics
>> Content
20. Part One: Meet Social Media
SM Strategy: Tools
Key Question: What tools
will help us achieve our >> Goals
goals and align with our >> Audience
target audience? >> Message
>> Tools
>> Tactics
>> Content
21. Part One: Meet Social Media
Scale tools to your audience
22. Part One: Meet Social Media
SM Strategy: Tactics
Key Question: What
individual actions do you >> Goals
need to take to accomplish >> Audience
your goals? >> Message
>> Tools
Examples: >> Tactics
>> Content
• Ask questions on your
Facebook page
• Create a custom Twitter
background
25. Part One: Meet Social Media
SM Strategy: Content
Key Question: What kinds
of information should we >> Goals
share? >> Audience
>> Message
Example Content: >> Tools
• Events >> Tactics
• Celebrate success >> Content
• Photos, videos, links
29. Part One: Meet Social Media
Overcome your fears
Photo by Intersection Consulting
30. Part One: Meet Social Media
Be disciplined
Screenshot: Beth’s Blog
31. Part One: Meet Social Media
Be Ready to Respond
Image: Jeremiah Owyang-Flickr
32. Part Four: Tips to Consider
Consider your employee usage policy
Resource: Policy Tool Photo by Intersection Consulting
33. Part One: Meet Social Media
Understand your audience
Photo by David Armano
34. Part One: Meet Social Media
Crowdsourcing
Crowdsourcing is "taking tasks
traditionally performed by an
employee or contractor, and
outsourcing them to a group of
people or community, through
an 'open call' to a large group of
people (a crowd) asking for
contributions”
35. Part One: Meet Social Media
Think about smiles
Social Media can help you "Smiles lead to conversations,
build meaningful connections conversations lead to
engagement, and that
to the supporters of your eventually leads to
organization selections and referrals"
Eric Weaver on Pemco Insurance
36. Part One: Meet Social Media
Get Connected
web: www.engagesd.org
rurallearningcenter.org
facebook: www.facebook.com/engagesd
delicious: http://delicious.com/RuralLearningCenter
twitter: @RuralLearning
37. Part One: Meet Social Media
Thanks for joining us!
Contact Lindsey: Contact Mike:
Lindsey Karlson Mike Knutson
Lindsey.Karlson@RuralLearningCenter.org Mike.Knutson@RuralLearningCenter.org
605-772-5153 605-772-5153
www.engagesd.org www.engagesd.org