Ben Margetts, development manager, Team Kenya Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Small organisation
Big voice
By Ben Margetts

2. What we have done
• Engaged a web design company and secured pro
bono support for our website:
www.teamkenya.org.uk
• Developed a team of volunteers to blog, write
content and manage social media:
https://www.facebook.com/teamkenyauk?fref=ts
• Recruited a marketing agency to provide pro
bono support – videos and
photography:https://www.youtube.com/watch?v
=4Rc0RSECRcE&t=39s (next slide)

5. Prioritising marketing
• To help us reach new audiences
• To engage existing donors
• Raise awareness of our work
• To build confidence and credibility for
individuals, trusts and foundations and
businesses

6. Achievements
• Year on year growth of income and impact
• Taking on our first member of staff
• Building our relationships with pro bono
partners, leading to Mount Kenya and
Kilimanjaro climbs and corporate adoptions
• Increase in social media engagement
• Donors and volunteers making cold
approaches through our website

7. Learning
• Small charities can have a big impact with the
right support
• If you have clear objectives and quality
volunteers it does not have to be too time
consuming
• You don’t need to spend a lot of money to
increase your reach
• Nobody knows how small you are if you get it
right

8. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

9. 12 July 2017
London
#CCsmallcharity
Small charities
communications
conference