This document provides 10 tips for effective lead generation. Tip #1 is to have a 7-step marketing plan that includes developing an elevator pitch, identifying target customers and their pain points, defining how you solve problems and provide value, establishing objectives, scheduling tactics and campaigns, determining budget and ROI goals, and analyzing results. Other tips include being relevant to customers, consistent in outreach, present where customers are online and offline, using multiple outreach methods, including calls to action on profiles and websites, socializing on LinkedIn, and asking for referrals from contacts. The document is presented by Cheryl Strege of The Partner Marketing Group.