The document provides tips on creating and managing an effective Facebook fan page. It discusses defining social media and the anatomy of a Facebook fan page. It also offers best practices for posting on Facebook, including keeping posts short, using pictures, and avoiding complicated wall posts. Tactics for engagement are presented, such as using text posts, links, images, and responding to fans. The document emphasizes measuring engagement and provides examples of good and bad Facebook ads.
You can watch a recording of this webinar here: http://bit.ly/KKqVvz
Pinterest, the photo sharing site, is getting a lot of attention this year. The addicting social network is reaching a demographic that means a lot to many businesses – women. In this webinar we will take a look at the pin board style site and explore opportunities for businesses. We will discuss some new case studies, take a look at some of the data and try to determine if this new social media site is an opportunity waiting to happen for your company.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers.
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
This is the presentation I use when I talk about blogging with college students and beginner bloggers. Presented by Mary Fletcher Jones of Fletcher Prince. For more information about us, please visit http://www.FletcherPrince.com
This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
You can watch a recording of this webinar here: http://bit.ly/KKqVvz
Pinterest, the photo sharing site, is getting a lot of attention this year. The addicting social network is reaching a demographic that means a lot to many businesses – women. In this webinar we will take a look at the pin board style site and explore opportunities for businesses. We will discuss some new case studies, take a look at some of the data and try to determine if this new social media site is an opportunity waiting to happen for your company.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers.
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
This is the presentation I use when I talk about blogging with college students and beginner bloggers. Presented by Mary Fletcher Jones of Fletcher Prince. For more information about us, please visit http://www.FletcherPrince.com
This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Similar to How to Create a Fierce Facebook Fan Page (20)
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
The presentation on blogging best practices by Mandy Burrell Booth, Ben Schulman, & Marissa Wasseluk for the Center For Nonprofit Success' Social Media Summit in Chicago.
Leveraging Linkedin for Nonprofits emphasizes the importance of using the Linkedin platform to garner support, rally new advocates, and create discussion using Linkedin Groups.
Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
3. Today’s Goals!
• Basic Facebook management and tools
• How to create an appealing Facebookpage
• Tips and tricks of engaging your Facebookfans
• How to analyze and adapt to Facebookinsights
9. Cover Admin
Photo Panel
Avatar
Photo
Basic Tabs
Info Box
Status
Update Timeline
Box shortcut
Wall
Posted comments
Status
Recommendations
10. Anatomy of a Fan Page
• The admin panel is your best friend!
11. Anatomy of a Fan Page
• Use the admin panel to:
– Edit the page information & look
– Manage Permissions
• Control who sees your page, who sees what on your
page, unpublish or delete your page
– Assign “roles” to content providers
– View your “insights”
12. What you should be doing on
Facebook
• Optimize your page
– Make sure your brand is represented through
visuals
• Cover photo, avatar, button images
• Create custom tabs
– Make it scannable
• Pin posts
• Highlight posts in your timeline
13. HOW TO: Create a Custom Tab
• You will need:
– A picture that visually represents the page your
tab links to, sized at 111 x 74 px
– To download the Static FBML application
– A little HTML knowledge
14. HOW TO: Create a Custom Tab
• Search for FBML app
• Install it
• “Allow” it
• Follow the Prompts
39. Q&A
Don’t forget to LIKE us on facebook!
www.facebook.com/communitymediaworkshop
Editor's Notes
Facebook is now the 2nd most visited site in the world after Google time spent on Facebook is higher than on any other site in most countries. It is clear that Facebook is an important component of any social media marketing plan, if not the most important.
How do you define “social” in your every day life?
People often forget that social media is SOCIAL, So if you find that your social media efforts are NOT working, change your approach to the platforms.Get to know your audience.Talk TO your audience, not AT them. MORE ON THAT LATER
RANDOM TIP!If you have worked out your social media communications policy, share it with your audience. Always good to be transparent.The rules and regulations of conduct (both yours & theirs) should be easily found from your social media platformsSome orgs put their social media policy in the about section of their fb page
Much like The Humane Society did.That way you are clear about expectations and moderation – state the rights you reserve as owner of the pageSome of you may be wondering where to find the “ABOUT” page and how to fill it in. WELL…Source: Inbound Marketing Zombie
Profile IdentifierCover PhotoAvatar PhotoBasic Info BoxTabs – shortcuts to other pages within your facebook pageAbout Page ShortcutStatus Update box – where you tell everyone what’s up with pictures, videos, & text!Timeline Shortcut – find any post you made during the time you were on facebook just by remembering the datePosted StatusRecommendations – “recommending” is an option for end users when they visit your facebook page. They will see an open box when they visit your page where they can fill in a positive or negative review. TIP - Monitor this section & reach out to bad reviews!Wall Comments – what people are saying on your facebook wallAdmin Panel
Your admin panel is the control center of your page, and as Facebook page admin, your best friend.Here you can see what your audience is saying, what they’re saying to you specifically, who the new members of your audience are, and how effective your posts are
Manage permissions – watch out for trolls! You can block them here!Assign Roles – Facebook explains how you, as admin, can control how other people post on your page (content providers you specify, not end users).More on insights later…Live view of CMW’s Admin features – explore these optionswww.communitymediaworkshop.org
A GOOD EXAMPLE OF AN OPTIMIZED PAGE - In spite of recent events, LIVESTRONG foundation still has an awesome facebookfanpage, and even uses it to state their opinion of recent events in the news & help offset the controversy by informing the public of their stance on what happened with Lance and his ‘roid abuse.http://www.facebook.com/livestrongLive view of Community Media Workshop PageHOW TO: Pin PostHOW TO: Highlight postsHOW TO: Create custom Tabs
Show them how to search in FB for FBMLDo it all live.
Pass out sales6 handout
People scan Facebook; they don’t read it. The shorter the better! Longer posts are less engaging.The proof - Buddy Media research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher engagement.Pictures – we are innately visual creatures; people scanning their feed are more likely to stop for an eye-catching image
RANDOM TIP!
Interesting content can be added to wall posts in the form of links, photos and videos. The two most effective types of brand posts contain a single photo or use only words. According to Buddy Media, status-only posts receive 94 percent higher than average engagement.If you are asking your audience to do something, just ask them to do ONE THING. Because they’re scanning and attention spans are short, getting overly complicated will produce little results. Your fans will follow your instructions; the simpler the instruction, the better.
ACTIVITY!!!And then break.
Ask the group after the ACTIVITY!!There’s something about them that attracts you to them, keeps you coming back for more
ENGAGING your audience & getting folks to ‘like’ you
What motivates people to ‘like’ your page?Other could mean an ask, they could like the content you post across platforms…
Your fans want to interact with you.Think of a movie star or sports star – you like them because they are somehow relatable – you’d love it if they actually interacted with you– I follow Jessica Alba because I feel like I can relate to her. Maybe you like Sally Field.
How do you engage your audience?
Links - No need to use URL shorteners in FB, in fact that decreases engagement – I suppose ppl don’t trust indirect links.Images – we are visual creatures, and an image inatelyillicits responseAsk your fans to put you on their interest list. Interest lists are kind of like Twitter Lists – they filter noise by highlighting what is interesting to the fan and makes it more prominent in their feed. This increases your exposure to the fan and their friends – other ppl can describe to the list.Respond to your users! Social media is SOCIAL, and interaction is key! if someone asked for a photo, give it to them! Say something like “you asked for it, so here it is!” Acknowledgement is really important. It’s not only polite to acknowledge people’s interest, but it can take things to a new level if you continue to interact about a particular topic. You never know what you might learn or what good might come from it.
You can do what Old Navy did - Celebrate a milestone with an incentive
But sometimes even though you’re pushing out great content, and incentivizing, you feel like you’ve plateau-ed with the amount of new fans.You might want to try Facebook ads.
You might want to consider purchasing a facebook ad1) The Perfect HeadlineAsk a question •Identify your users specifically by their interests, location, etc.2) The Perfect Picture•Grab their attention •Use bright colors & easily recognizable images3) The Perfect Copy •Make a promise * Give a Call to Action - Tell your users what action to take
GOOD - Short, Direct Headline •Attention-Grabbing Pictures •Concise Text With A Clear Call to ActionBAD - Confusing Headline •Unclear Picture •Too Much Text & No Call to ActionMight want to talk about budgets & pay per click.
FB started this new thing called “offers” – like a coupon. To create an offer you need a budget, an optional redemption code, an expiration date and set terms and conditions. Like ads, it’s Pay-per-clickPromoted Posts are ads slipped into your target audience’s feeds. You’ve probably seen this in your feed, they are posts marked ‘sponsored’.Whenever you Timing – They say the best time to post is early in the week, in the afternoon – Monday at 2 p.m.Depends on your audience. Take a look at your personal insights for the times when you’ve seen the most engagement
Let’s talk about insights. Take a look at that update you created earlier.
This is an estimate. You can accurately measure by how many people clicked through your post. Check the Insights section of the admin or visit the ‘insights’ page for a more elaborate view.
The difference between reach & engagement – measuring click throughsTake a look at the workshop’s insightsVisit & view video at http://www.facebook.com/help/336893449723054/
Now you’re equipped to start your page & engage!