This presentation, created and presented by Jessa Friedrich, MBA, covers developing and implementing a marketing strategy for business. This presentation was originally presented to real estate agents at the Sports Afield Trophy Properties Conference in March 2019. Presentation ©Copyright 2019

1. WEBSITE, SOCIAL MEDIA, & EMAIL MARKETING
PRESENTED BY JESSA FRIEDRICH, MBA
MARKETING MANAGER | REALTORS® LAND INSTITUTE
Website Social Email

4. STRATEGY + CONTENT
MARKETING

5.  Key elements of a strategic,
integrated marketing plan
 Segmentation
 Sales Funnel
 Marketing Rule of 7

6. Start Here
•Strengths
•Weaknesses
•Opportunities
•Threats
SWOT
•Who are Your Clients?
•Who are Your Potential Clients?
•What do you Need to Know About Them to Know How and Where to Reach Them?
Identify Target
Market
•Position Yourself as The Local Expert in Your Market
•Create Top of Mind Brand Awareness
•Build Relationships + Trust with Your Core Audience(s)
•CLOSE MORE DEALS!
Set Objectives

7. Segment

8. Segment

9. Process
Awareness Consideration Purchase Loyalty
AdvocatesClients
Leads/
Prospects
Marketplace
Deliver Valuable Content
+ Drive To Website
Get Email Address to
Segment + Target
Deliver Exceptional
Service
Empower To Refer You Via
WOM
Marketing
Funnel
Phase
Target
Market
Main Goal

10. The Marketing Rule of

11. Content

12. Why create content?
• Building Your Brand
• Top Of Mind
• SEO
• Feedback
Content: Why?

13. Content: Where?
Watching Listening Reading

14. Content: How?

15. WEBSITE
MARKETING

16. Your
Website
Social
Ads
EmailsMailers
Blog

17. Website: Capturing Leads

18.  Do you have a website?
 Is it current?
 SEO?
 Easy to navigate?
 Consistent fresh content?
Website Checklist

19. Why Do I Need a Blog?
• Drive website traffic
• SEO
• Lifeblood of your social media
• Build your brand
A 4-Letter Word

20. Painless Blogging
• Create Content Calendar
• Commit to 1x/week
• Invite guest writers
• Take videos
• Curate content
A 4-Letter Word

22. SOCIAL MEDIA
MARKETING

23. Idea Sharing
• What barriers have
you found to success
on social media?
• What successes have
you had using social
media?

24. What Should I Post?

25. Consistent
Concise
Conscious
Creative
“C” the
difference

27. Prepare for Success
• Set goals
• Have a lead follow-up system
• Pick your audience
• Create a targeted message
• Set a budget and timeline
• Place ads in the best locations
• Use links and landing pages
• Review and adjust
Running Facebook Ads

28. Facebook Pixel

29. Custom + Look-A-Like
Audiences

30. Facebook Pro-Tip

31. Instagram Pro-Tip
Join the Conversation by #

33. EMAIL
MARKETING

36. Email: Segment + Target

37. Email Pro Tips
• Less words
• More images
• Links
• Value + Content
• The 4 Cs apply here, too!

38. Email Example

41. THANK YOU!
JESSA FRIEDRICH, MBA
jessamfriedrich@gmail.com
© This presentation is Copyright of Jessa Friedrich 2019