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Choosing channels
The document outlines strategies for choosing the right social media channels for a business by defining goals and objectives, selecting appropriate platforms, and measuring long-term profitability rather than just engagement metrics. It highlights key platforms like Facebook, Twitter, LinkedIn, and Pinterest, detailing their unique strengths and the types of content that perform well on each. Additionally, it offers tools and services for managing social media presence effectively and invites readers to seek further assistance if needed.
Choosing channels
- 1. Choosing Channels How doI decide which social media channels make sense for my business?
- 2. So many channels,not enough content!
- 3. How do Iknow what to choose? • Decide on Goals and Objectives • Find the channel that FITS • Figure out WHO is going to do WHAT • Find Your Voice & Stick to It • Put it on a calendar • Rinse, Repeat & Review
- 4. Goals vs. Objectives •Goals – Larger visions • More Sales • Bigger Email List • Objectives – The Road map • Monthly Social Campaigns • Online Advertising
- 5. Having Goals =Destination • Think about your reason to engage • Measure based on „bottom-line value‟ • Not number of likes, +1 or follows, but what matters for long term profitability ie. cost reduction, customer satisfaction, brand perception, increased attendance…
- 6.
- 7. Viva La Difference • Facebook • Twitter • LinkedIn • Pinterest
- 8. Email DB vsSocial DB
- 9. Facebook • Conversation & Engagement • Longer Life • Visual & Written • Event Promotion • Demographic
- 10. Twitter • FAST Response • News!! • Customer Service Expected • Brand Following • Events • Short Life Span
- 11. LinkedIn • B2B • Groups •Company Page
- 12. Pinterest • Longer Browse Time • People Research to Buy • Wishlists • Visual: Food, Fashion, Jewelry, Insp irational
- 13. Achieve Your Goals • Make it relevant • Focus on engagement & community • Nurture Your Superfans! • Plan campaigns that deliver value • Prepare Ahead for problems • Measure & Keep Improving • BE CONSISTENT!
- 14. Measure Goals • Engagement • “Likes” • Comments • Votes • Clicks
- 15.
- 16. It‟s OK toGet Personal!
- 17. Tools to RunCampaigns
- 18.
- 19. Apps to ConnectChannels: Pinvolve
- 20. Measure Goals • EarnedMedia (Trust) • Shares • News Feed posts • Invitations Sent • Stories Created • Mentions/Tags
- 21. Measure Goals • Leads(Not always direct sales) • Opt-ins for Email List • Conversions* • Information Submissions (Photo uploads, Contact Forms, Survey/Polls) *Yes, it does happen especially with a FB Store or from Pinterest
- 22. Tools to Automate •Monitor • Measure • Manage
- 23.
- 24. Small group coachingfor DIY • Total Online Presence Program • 8 coaching sessions or 12 month blueprint version • Complete online portal • Video/audio • eBooks • Resources/action plans • Real time updates • Beginner/advanced options
- 25. Questions? Your freeebook is ready. Rosie Taylor www.rosiemedia.com rtaylor@rosiemedia.com 954-667-9668
- 26. Do you needhelp implementing or maintaining your Social Media? Let us help you!
- 27. Social Media Management ($97 $77/month*) Manage and measure your social networks including: • Set-up account • Create monthly social media campaigns • Manage up to two social profiles • Schedule messages and tweets • Analyze social media traffic • Provide social media campaign schedule * Offer expires April 30, 2013
- 28. If you’re interestedin getting assistance with your Social Media Marketing, email ME at nmullings@careermarketinginc.com
Editor's Notes
- #19 Running Social CampaignsAddress the use of campaigns during the planning process. Then save yourself time and stay compliant with platform rules like the ones Facebook enforces by using apps that can manage campaigns like sweepstakes and giveaways. Here are a few favorites that I’ve used:WooboxShortstackConstant Contact Social CampaignsThese apps offer easy set up, operation and reporting for your campaigns from photo contests to giveaways and sweepstakes. They have free and low cost versions.
- #24 I like to say it’s all in the mix. Different tools can talk to us in different ways via email, a website or a text message. Maybe we use the services of a VA to get the daily work done. Having different touch points gives you access when you need it and it frees you up from having to constantly interrupt your day to check-in. For example Skype and FB can be connected for messages. If you’re managing social for clients, this is important because you only have so much bandwidth in a day. Plus by using different tools, you are not relying on one source in case it goes down or just goes away. Look at some of the changes to the Twitter API and how it changed some of the apps you use.Remember to refine the amount of notifications you get. For example, do you need a notification for every single FB like on a page or every new Twitter follower? You can turn these features off and keep your email from interrupting you so much. Some dashboards like Sprout Social will just alert you when there’s a reply so you can do a little reputation management in the event of a complaint or smart alec comment.