The document provides guidance on creating effective e-newsletters. It discusses including an attention-grabbing subject line, trustworthy sender, personalized content if possible, branding, relevant imagery, segmented content, calls to action, sharing buttons, contact info, and unsubscribe options. The document also provides tips for good formatting, content that informs, educates, or appeals to emotions, consistent branding, and evaluating metrics like open and click-through rates.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Effective Email Marketing Techniques for MSPsDavid Strom
E-mail is the basic lifeblood of any small business communications, and it is especially true for MSPs. Email is how you get and retain customers, how you find new prospects, and how you keep and motivate your staff. Every MSP should use e-mail to bring in new business and inform and amuse your customers. But there are technology choices to make in terms of deploying the right list service provider. Even after setting up an email list, there are still other things to think about to refine your message and track and generate leads.
This was the basis of a webinar for MSPtv.com given in August 2011:
http://event.on24.com/r.htm?e=333687&s=1&k=05223A92BFE0A3AAB49BEF07783A16E8&partnerref=REDMOND&deletecookie=true
5 steps of effective marketing strategy for email newsletterSherin Thomas
Newsletters are the perfect elements for effective email marketing. Email newsletter marketing can develop an equally beneficial customer relationship when the blend of content is accurate.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Effective Email Marketing Techniques for MSPsDavid Strom
E-mail is the basic lifeblood of any small business communications, and it is especially true for MSPs. Email is how you get and retain customers, how you find new prospects, and how you keep and motivate your staff. Every MSP should use e-mail to bring in new business and inform and amuse your customers. But there are technology choices to make in terms of deploying the right list service provider. Even after setting up an email list, there are still other things to think about to refine your message and track and generate leads.
This was the basis of a webinar for MSPtv.com given in August 2011:
http://event.on24.com/r.htm?e=333687&s=1&k=05223A92BFE0A3AAB49BEF07783A16E8&partnerref=REDMOND&deletecookie=true
5 steps of effective marketing strategy for email newsletterSherin Thomas
Newsletters are the perfect elements for effective email marketing. Email newsletter marketing can develop an equally beneficial customer relationship when the blend of content is accurate.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
Creative Email Strategy for the Mobile AgeAudienceView
With the mobile invasion, email best practices are changing. Learn about how to get the most out of your campaigns and gain traction with your efforts.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
Creative Email Strategy for the Mobile AgeAudienceView
With the mobile invasion, email best practices are changing. Learn about how to get the most out of your campaigns and gain traction with your efforts.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
The slides to accompany Tweetcamp II, a bootcamp conducted via Webcast and Twitter (#tweetcamp2) offering training in how to use Twitter, particularly in health care.
If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails
☀ 45+ Free Email Marketing Templates and Guide to Writing Great EmailsLearnhomebusiness.com
45 free email marketing templates for free. Whether you’re just getting started or want better results from your emails, get the tools, guidance and expertise you need to succeed.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
"Email: The Best Growth Hacking Weapon for Startups" par Shubham SharmaTheFamily
Par Shubham Sharma, Developer Evangelist at MailJet
Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop
Inscrivez-vous à la newsletter pour ne pas rater les prochains évènements ! — http://www.thefamily.co/events/
On adorerait votre feedback & suggestion ! — https://thefamily.typeform.com/to/KlGLnM
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Collecting Better Data to Send Even Better Emailssschall10
A presentation by Nina Stepanov of HubSpot and Inbound.org that was given at the Manchester NH HUG Meetup on June 14th, 2016. Learn how the team at inbound.org segmented their lists based on quite a few data points and saw great results.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
The presentation on blogging best practices by Mandy Burrell Booth, Ben Schulman, & Marissa Wasseluk for the Center For Nonprofit Success' Social Media Summit in Chicago.
Leveraging Linkedin for Nonprofits emphasizes the importance of using the Linkedin platform to garner support, rally new advocates, and create discussion using Linkedin Groups.
Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
3. Today’s Goals:
Understand the elements of an awesome e-
newsletter
Find out how to target your audience
Learn how to increase your audience engagement
8. E-mail examples
What do you like about these examples?
What do you notice these e-mails have in common?
Do you think these examples can be improved
upon?
11. Every Effective E-mail Has:
1. An attention-grabbing subject
2. A trustworthy sender (“from” section)
3. If available, personalized content
12. Every Effective E-mail Has:
4.
Organization
branding
5. Relevant
Imagery
6. Segmented
Content
7.
Obvious, Focu
sed Calls-to-
Action
13. Every Effective E-mail Has:
9. Secondary
Call-to-Action
7. Relevant
Content
8. Context
for Content
14. Every Effective E-mail Has:
10. Social
Sharing
Buttons
11. Contact
Information
12. Unsubscribe
Option
13. Privacy
Policy
15.
16. Good Form
Include images (but not too
many!)
Align left
Make Content “scannable”
Table of Contents
Headers
17. Tips for Good Form
600 px wide x approx. 750 px
Best info up top
Use tables in your HTML
Chunk text
Bullets, line breaks
Pictures relevant to content
Breaks up the monotony;
Keeps attention
18. Possible Layouts
One column – announcements, invitations, visually
heavy
Two column – frequent communications
Three column – information heavy
25. Subject Lines
Best Practices
Tell them what’s inside
Get the Media Guide for Less with This Code!
Make it a list
Conference Discount, Immigration, & Summer Camp
Top 10 Blog Posts of 2012
Ask a question
Don’t “Get” Twitter? Try These Tips!
26. Subject Lines
Best Practices
Talk about what’s trending now
See The Workshop at Coachella
Personalize
Steve Franklin wants you to join him May 7
MARIA, won’t you join us May 7?
KEEP IT SHORT!
28. Avoid Spam
The CAN SPAM Act
Don’t use false or misleading header information
Don’t use deceptive subject lines
Identify the message as an ad
Tell recipients where you’re located
Tell recipients how to opt-out of receiving future
email from you
Honor opt-out requests promptly
Monitor what others are doing on your behalf
29. Avoid Spam
Use an e-mail delivery service
Have a text version of your e-mail
Avoid attachments
Maintain a good text – to – image ratio
Ask to be “whitelisted”
31. Evaluation
What’s working?
Who’s engaged?
What are your audience’s habits?
What content do they find most compelling?
32. Open Rate
Your open rate is the percentage of people who have
opened your e-mail (of the # of people to whom you
sent your e-mail)
33. Open Rate
Average = 15 – 18%
Increase your rate:
Opt-in /double opt-in
Segment lists
Send at different times
34. Click-Thru Rate
Your click-thru rate is the percentage of people who
have clicked a link in your e-mail (of the # of people
who opened your e-mail)
35. Click-Thru Rate
Average = 1 – 10%
Increase your rate:
Accurate subject lines
Highlight what you want readers to click
Consider a change in format
36. Unsubscribe Rate
Your unsubscribe rate is the percentage of people
who opt out of your mailings (out of the # of people
the e-mail was sent to)
37. Bounce Rate
Your bounce rate is the percentage of people whose e-
mails were undeliverable (out of the # of people the e-
mail was sent to)
39. Frequency Tips
How fast can you produce interesting, relevant
content?
Quarterly?
Monthly?
Bi-weekly?
Daily?
What does your audience want?
Tell your audience how often to expect an e-mail
when they sign up
40. Frequency Tips
Best times to send
Morning Commute (7A – 9A)
Evening Commute (5P – 7P)
Depends on message
Editor's Notes
This is my inboxIn today’s age, it’s hard to get your message across with all the other messages coming at your audience, competing for attention.How do you stand out?
Emails and e-newsletters are called “permission marketing” – meaning people are allowing our messages into their inbox. They’re opting in to our messages.The challenge lies in keeping people interested once they sign up, so that your carefully crafted communications, don’t end up in the trash.
Take a look at the packet in your folders. Take a few minutes to study the examples provided and talk among your peers about what you notice about them.10 MINS
WRITE ON BOARD AND TAKE A PICClear brand identityLinksHeaders / spacersEverything is written concisely and spell-checkedSocial buttonsSCANNABLECALL TO ACTIONWhere is most of the information? TOP of page
To Mercy Corps URL
This is the result of a study that used eye-tracking technology to view where the eyes went in an effective newletter.- Their images are to the left – eyes go to visualsAdAge consistently wins Webby Awards for its e-newsletters.What do we learn from this?
In your packet, which ones are which?
Because web 2.0 has decreased our attention spans, you need to get to the point of your e-mail as soon as possibleSubjectHeadlineFirst line of contentFirst pictureFirst call to action
A good nonprofit e-newsletter will strengthen connections, increase retention, and increase support
If you have the option of using someone’s name, use it.1 call to action per story
Point of your newsletter is to inform and engage, NOT BROADCASTWhat does your audience want? ADDRESS THEIR CONCERNS.In 2011 “over-solicitation” was the second most reported reason for donors to stop givingYou can SKIP introductions – “hi from the Executive Director” up top“Although this text was only three lines long on average, our eyetracking recordings revealed that 67% of users had zero fixations within newsletter introductions.”
What’s wrong with a subject line like this?All capsExcessive punctuationExcessive charactersLong!Tag words: free, discover, secrets – go straight to spam
Eye catching phrase
Short 50 – 70 characters max – anything more runs off the inbox screen & and is more likely to be deleted
Most of us as nonprofits don’t have to worry about this, because this act refers to marketing messages, and as non-profits we’re not often selling anything
Your org’s needs (the communications you want to get across) should meet what the audience wantsDetermine what engages your supporters through trial and error
You want under 2%, if it’s higher than that, re-evaluate your form and content!
Less than 2%, if it’s higher, overhaul your list.
Response is slightly different from a click thru rate because a click-thru is measured from the web version of your email, too.8-9% normal; depends on calls to action