Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
6 simple steps to convert site analytics data into valuable audience personas...Ian Robins
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital
Full post on Medium:
https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
A workshop designed to help nonprofits explore strategic approaches to social media - both via exposure to different techniques and by using the ARM best practices and the FIG strategy stages.
Redefining Public Relations in Age of Social MediaIntegrate
Every day a new gizmo, platform, website, app or social network is announced to supposedly help us to better connect, work, and interact- but.. how do these all work together and which are the best ones to use to actually make money? Allie Danziger, an expert in PR and Social Media, will talk about how to develop strategic communication solutions that make sense for your company.
Allie Danziger and her company, Integrate Public Relations, specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her well-connected finger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help their clients grow and flourish.
As a sought-after social media expert, Allie travels extensively, delivering her insight and unique perspectives to audiences across the nation. This young business owner has established unique management, leadership and business development skills while creating quite a niche in the industry for creating strategically “integrated” communications campaigns.
Allie Herzog Danziger is a thriving entrepreneur, contributing to the Houston economy and community each day.
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Philip Sheldrake (Influence Crowd/Meanwhile) explains how companies should plan and implement a social PR strategy that fits their needs and structure.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
6 simple steps to convert site analytics data into valuable audience personas...Ian Robins
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital
Full post on Medium:
https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
A workshop designed to help nonprofits explore strategic approaches to social media - both via exposure to different techniques and by using the ARM best practices and the FIG strategy stages.
Redefining Public Relations in Age of Social MediaIntegrate
Every day a new gizmo, platform, website, app or social network is announced to supposedly help us to better connect, work, and interact- but.. how do these all work together and which are the best ones to use to actually make money? Allie Danziger, an expert in PR and Social Media, will talk about how to develop strategic communication solutions that make sense for your company.
Allie Danziger and her company, Integrate Public Relations, specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her well-connected finger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help their clients grow and flourish.
As a sought-after social media expert, Allie travels extensively, delivering her insight and unique perspectives to audiences across the nation. This young business owner has established unique management, leadership and business development skills while creating quite a niche in the industry for creating strategically “integrated” communications campaigns.
Allie Herzog Danziger is a thriving entrepreneur, contributing to the Houston economy and community each day.
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Philip Sheldrake (Influence Crowd/Meanwhile) explains how companies should plan and implement a social PR strategy that fits their needs and structure.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
How to develop projects aimed at benefiting children & recruiting volunteersDr.Richa S
This presentation was shown during the online training webinar for iVolunteer. It was included of the 3-part series on program design, management and Monitoring.
Similar to CALPACT New Media Webinar: Building a Social Media Communications Plan (20)
This webinar will present the principles of Universal Design and how to apply it to designing websites and print materials that are accessible to people with low or limited vision. Peter Freedman, an expert with 15 years’ experience in web design and e-commerce will address technical, visual, and regulatory considerations to improve web and print overall effectiveness for readability. Whether you’re tech-savvy or not, have resources or not, you will walk away with the strategies to evaluate and make improvements to the readability of your web and print materials for audiences with limited vision.
Learning Objectives
• Describe key principles of Universal Design and advantages for the user experience
• List an example of how layout can improve readability for the visually-impaired
• Explain how different typographic practices can improve readability
Speaker: Peter Freedman, Web Designer
Moderator: Nancy Murphy, Founder, CSR Communications
This presentation was from the sixth session in UC Berkeley's Center for Public Health Practice sponsored Health Communication Matters! Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
http://www.meetingburner.com/b/hcwg/watch?c=TNAUPP&h=f
Visit this link for the other resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Website: http://sph.berkeley.edu/careers/center-public-health-practice
Questions?
Email cphp@berkeley.edu
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!
In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5
View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Today's U.S. Latino population is growing, dynamic and evolving, reflecting a new American reality. Latino culture and family dynamics impact healthcare decisions and behaviors. Recognizing that Latinos are not a homogeneous group, experts from media, academic research and public health promotion will share insights, tips and tools in this timely webinar for closing the cultural communication gap with this diverse population.
After this session, participants will be able to:
- Identify diversity among Latino populations and take appropriate steps to build a communication ecology relative to that diversity
- List at least two healthcare myths about Latinos
- Describe the role that media, community and family influences play in healthcare decisions
- Describe how to reach Latinos more effectively through culturally relevant communication and outreach
Speakers:
Sonya Suarez-Hammond, Senior Director of Strategy & Insights/Healthcare at Univision Communications
Dr. Holley Wilkin, Professor and affiliated faculty of the department of Partnership for Urban Health Research at Georgia State University
Dr. Carmen Gonzalez, Postdoctoral Scholar at the Annenberg School for Communication and Journalism at the University of Southern California.
Moderator: Nancy Murphy, Executive Vice President, Metropolitan Group.
This presentation was from the fifth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
http://cc.readytalk.com/play?id=2peynd
Visit these links for the other resources related to this webinar:
Resources:
http://www.slideshare.net/SPHCalpact/putting-culture-into-context-resources
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email sphcalpact@berkeley.edu
In this session, part of our Innovative Leaders Speaker Series, Leonard Schaeffer, Judge Robert Maclay Widney Chair and Professor, University of Southern California, and Founding Chairman & CEO of WellPoint discussed his perspective on the roles of leadership and management in large organizations, based on his experience in the public and private sectors. He presented a "Typology of Leadership" that uniquely describes the way in which these different roles contribute to and influence organizations in achieving their vision, mission and goals. Finally, Mr. Schaeffer applied his observations on leadership to the implementation challenges of the Affordable Care Act.
Enjoy the presentation from this lecture!
Learn more about the Innovative Leaders Speaker Series here:
http://calpact.org/index.php/en/events/innovative-speaker-series
Visit us at CALPACT!
calpact.org
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
Enjoy this toolkit from our "Building a Social Media Communications" webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health. JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles shared how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
To view other resources from this workshop:
Presentation slides:
http://www.slideshare.net/SPHCalpact/calpact-nm-webinar-31494514
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Health insurance is one of the most complex products consumers will ever purchase. Starting October 1st, 2013, new health insurance marketplaces in many states will begin open enrollment for individuals, families and small businesses. Learn about what is being done to ensure consumers are fully informed and understand how to get the coverage they need.
Kathy Paez from the American Institutes of Research (AIR) will share the results from a national representative survey of consumer’s health insurance literacy. Coming at this historic juncture, AIR’s applied research offers insights in tailoring outreach and communication messages to consumers trying to understand health insurance in the new state and federal marketplaces.
Also presenting will be Jennifer Messenger Heilbronner from the Metropolitan Group. Jennifer will bring an insider’s view into strategies being used by Cover Oregon. As a new state insurance marketplace, her team is tasked with reaching a wide variety of audiences, addressing misperceptions and getting uninsured people in her state covered.
This resource was from the fourth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
https://cc.readytalk.com/play?id=551ax7
Visit these links for the other resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Applying Health Literacy to Health Insurance - Resources
http://www.slideshare.net/SPHCalpact/applying-health-literacy-to-health-insurance-resources
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email sphcalpact@berkeley.edu
Ever wonder if your PowerPoint presentations show off your project or research to best effect? Here’s your chance to find out! Public health professionals face common challenges in explaining complex information and data to diverse audiences. Whether you present for the community or your professional peers, are a frequent presenter or a novice, this webinar with Tammy Pilisuk will help you transform PowerPoint “blah” into “ta-da.”
Build your health communication core competency. Walk away from this presentation with simple tips anyone (even YOU) can use to: critique your own slides, add visual interest, and connect with your audience.
This webinar was the third session in the CALPACT sponsored Health Communication Matters series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar: http://cc.readytalk.com/play?id=f2eh1v
Visit these links for the resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Technical Notes:
http://www.slideshare.net/SPHCalpact/tips-and-tricks-technical-notes
Resources
http://www.slideshare.net/SPHCalpact/tips-and-tricks-resources
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email sphcalpact@berkeley.edu
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Ron Davis, Police Chief of East Palo Alto, ST Mayer of the San Mateo County Health System, and Sarah Lawrence of the Warren Institute on Law and Social Policy, UC Berkeley, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this keynote panel presentation from Larry Cohen of the Prevention Institute, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Sana Chehimi of the Prevention Institute, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Judy Li, Vice President, Health System Innovation and Community Benefit, Sutter West Bay Region, and Russell Lee of St. Luke's Health Care Center, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Julia Caplan, Program Director, Public Health Institute, Karen Ben-Moshe, Health in All Policies Taskforce Coordinator, California Department of Public Health, Meredith Lee, Health in All Policies, Intern, City of Richmond, and Gabino Arredondo, Health and Wellness Coordinator, City of Richmond, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Lucia Sayre of Health Care Without Harm, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Jack Henderson of Nutrition and Food Services at the UCSF Medical Center, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Jeff Hobson of TransForm, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this keynote presentation from Clark Kellogg of Collective Invention, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Pat Dennehy of Glide Health Services, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
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- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Ariana Michas of Community Alliance with Family Farmers, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
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CALPACT New Media Webinar: Building a Social Media Communications Plan
1. Building
a
Social
Media
Communica1ons
Plan
Welcome to the Webinar!
Planning for Social Media Success: Part 1
Building a Social Media Communications Plan
We will begin shortly…
2. Building
a
Social
Media
Communica1ons
Plan
Today you’ll be hearing from…
JC
De
Vera
Communica/ons
Manager
The
Greenlining
Ins/tute
Rae
Roca-‐PickeG
Communica/ons
Director
The
Young
Invincibles
Lisa
Peterson
New
Media
Educa/on
Specialist
CHL/CALPACT
3. Building
a
Social
Media
Communica1ons
Plan
Agenda
• Review of session objectives
• Housekeeping
• JC De Vera ~ The Greenlining Institute
• Rae Roca-Pickett ~ The Young Invincibles
• Conclusion
4. Building
a
Social
Media
Communica1ons
Plan
Objectives
• Understand
how
how
to
build
a
social
media
strategy
that
integrates
well
with
your
overall
communica/ons
plan
• Iden/fy
strategies
for
developing
your
communica/on
goals,
objec/ves,
audience
needs
and
interests
• Iden/fy
the
essen/al
elements
of
a
successful
social
media
strategy
5. Building
a
Social
Media
Communica1ons
Plan
How to Participate
• Please
ensure
your
phone
line
is
on
mute
by
entering
*6
• Send
our
speakers
a
ques/on
or
comment
using
the
chat
box
func/on
• Click
“raise
hand”
buGon
to
be
taken
off
mute
and
ask
a
ques/on
verbally
• We
will
reserve
your
ques/ons
for
our
Q
&
A
session
right
aZer
each
speaker
• Slides
will
be
posted
online
aZer
the
webinar
–
link
will
be
shared
with
all
par/cipants
6. Building
a
Social
Media
Communica1ons
Plan
We’re live
tweeting the
event!
Use
#calpactNM14
7. Building
a
Social
Media
Communica1ons
Plan
The Greenlining Institute
JC
De
Vera
Communica/ons
Manager
The
Greenlining
Ins/tute
8. ì
Equality
Equity
Graphic
The
Art
of
Listening
Presented
By:
JC
De
Vera,
Communica1ons
Manager
9. Greenlining
and
Social
Media
ì Used
social
media
for
a
few
years
without
a
clear
plan.
ì Invested
in
staff
+
resources
to
build
a
founda/on.
ì Produced
a
toolkit
to
share
experiences
and
lessons
learned.
10. 3
Ques/ons
to
Answer
ì What’s
social
media?
ì Why
should
I
care
about
it?
ì How
do
I
start
and
grow
a
strategy?
11. What
is
social
media?
ì Collec/on
of
tools
used
to
inform
and
connect
people.
ì Based
on
interac/ons
and
rela/onships.
ì An
earphone
to
listen
+
a
megaphone
to
amplify
messages.
12. Why
should
I
care
about
social
media?
?
ì Build
online
communi/es
and
develop
rela/onships.
ì Achieve
organiza/onal
objec/ves
(fundraising,
advocacy,
educa/on,
etc.)
ì Share
stories
on
the
fastest
disseminator
of
news.
13. But
keep
in
mind…
ì Social
media
may
not
be
for
you!
ì Not
all
organiza/ons
have
to
be
on
social
media.
ì The
fit
and
alignment
depends
on
your
organiza/onal
goals!
Always
keep
them
in
mind.
15. Start
with
a
vision
ì Ques/ons
to
ask
yourself
and
your
organiza/on:
ì Who
is
our
target
audience?
ì What
do
we
want
to
accomplish
by
using
social
media?
ì Ex:
raise
awareness,
fundraise,
educate,
take
ac/on
ì How
do
our
goals
with
social
media
connect
with
overall
organiza/onal
objec/ves?
ì How
much
/me
and
resources
can
we
invest?
16. Choose
the
right
tools
ì Our
advice:
the
first
two
tools
you
should
adopt
are
Facebook
and
TwiGer.
ì 1.15+
billion
on
FB,
500+
million
on
TwiGer
ì Always
be
mindful
of
where
your
audience
is
at,
and
what
your
goals
are
17. Create
SMART
goals
ì Specific
Example:
ì Measurable
In
one
year,
increase
the
number
of
our
Facebook
fans
by
500
through
new
engagement
strategies
like
sharing
asks,
photo
campaigns,
and
posing
ques/ons
in
posts.
ì AGainable
ì Relevant
ì Time-‐Conscious
19. Listening
as
the
founda/on
ì Knowing
your
organiza/on
in
and
out
–
“the
pulse”
ì Gather
buzz
terms
and
known
influencers
in
your
work
ì Search
and
follow
buzz
terms
and
influencers
ì Learn
and
adapt
to
the
latest
social
media
best
prac/ces
20. Communicate
simply
and
succinctly
ì Learn
and
familiarize
yourself
with
messaging
conven/ons
(i.e.
hashtags)
ì Short,
simple,
to
the
point
ì Develop
an
engaging
online
voice
with
personality
ì Use
visuals
(photos,
videos,
infographics)
21. Build
your
audience
ì Start
with
who
you
know
–
your
frontline
supporters
ì Follow
partner
orgs
and
influencers
in
your
work
ì Search
and
monitor
conversa/ons
ì Hashtag
your
events
and
campaigns
22. Share
engaging
and
exci/ng
content
ì It’s
your
story
ì Be
consistent
–
aim
for
daily
posts
&
ac/vity
ì Diversify
content
–
photos,
videos,
links
to
ar/cles
ì Develop
a
flexible
post
schedule
with
daily
themes
25. Manage
your
/me
efficiently
ì Use
a
content
management
tool,
like
Hootsuite!
ì Create
TwiGer
lists
for
focused
listening
ì Schedule
your
posts
ahead
of
/me
ì Set
aside
a
/me
block
in
your
schedule
to
listen,
post,
and
respond
27. Gaining
buy-‐in:
spreading
the
social
media
love
ì Baby
steps
–
show
people
the
value
in
rela/on
to
their
work
ì Develop
technical
exper/se
–
train
others
with
this
knowledge
ì Develop
a
social
media
policy
ì Set
clear
roles
and
expecta/ons
28. 3
Takeaways
ì You
can’t
do
social
media
haphazardly.
A
smart
strategy
with
clear
goals
is
key.
ì Social
media
takes
a
certain
level
of
skill,
investment,
prac/ce,
and
risk-‐taking.
ì There’s
no
one-‐size-‐fits-‐all
solu/on.
Each
organiza/on
has
unique
priori/es
and
audiences.
29.
Thank
you!
ì
For
more
informa/on
and
to
find
this
toolkit
please
go
to
greenlining.org.
Contact:
JC
De
Vera,
Communica/ons
Manager
johnd@greenlining.org
30. Building
a
Social
Media
Communica1ons
Plan
Q & A for JC
• Send
a
ques/on
or
comment
using
the
chat
box
func/on
• Click
“raise
hand”
buGon
to
be
taken
off
mute
and
ask
a
ques/on
verbally
JC
De
Vera
Communica/ons
Coordinator
The
Greenlining
Ins/tute
31. Building
a
Social
Media
Communica1ons
Plan
We’re live
tweeting the
event!
Use
#calpactNM14
32. Building
a
Social
Media
Communica1ons
Plan
The Young Invincibles
Rae
Roca-‐PickeG
Communica/ons
Director
The
Young
Invincibles
33. DIGITAL DOMINATION:
HOW TO BUILD AN AWESOME
SOCIAL MEDIA CAMPAIGN
Presented by: Young Invincibles
RAEANN ROCA-PICKETT, Senior National Communications Manager
JULIAN ALDANA, Digital Media Coordinator
RIANA KING, California Communications Coordinator
Tweet with us! #CalPactNM14
34. WHO ARE THE
ISSUE AREAS:
Health care Jobs/Employment Higher education
35. WHY HEALTH CARE?: IDENTIFYING THE
PROBLEM
q Young adults disproportionately uninsured (that’s over 1 in 4!)
q 28% of 18 to 34 year olds are uninsured in the United States
q Young adults are uninsured at higher rates than other groups
because of COST, not because of disinterest
q Health care is unaffordable for many young adults without
employer-based coverage
q Need younger, healthier people in the health insurance pool
36. OPEN ENROLLMENT:
THE SOCIAL MEDIA CAMPAIGN BEGINS
• What is open enrollment?
• Phases
• Pre-October 2013-ID Partners
• Oct 1 – Dec 15, 2013-execute
• 2014-assess success
37. PRE-OCTOBER 2013
BRAINSTORMING AND COMMITTING TO A CAMPAIGN
•
Capitalize on trends and pop culture
•
•
TV/Movies
•
Music/Music events
•
•
Sports
Trending hashtags you can use in a new/clever way
(Are you tweeting along yet? #CalPactNM14)
Keep in mind resources and budget
•
How much capacity do you have to create content?
• Staffing time on editing/producing
• Technology?
• If you have creating videos/photo content – do you have access to talent?
•
•
What will cost the least and produce the most?
Partnerships
•
What are partners looking for?
•
What content are partners willing to share/help with?
38. PRE-OCTOBER 2013
YOUNG INVINCIBLES’ GAMEPLAN
-
Capitalize on trends and pop culture
- Beginning of football season
Plan to tweet out images during football games
using hashtags
Keep in mind resources and budget
- Models are YI staff
- Access to Adobe programs for editing
- One day-long photo shoot generates months
worth of content
Partnerships
- Reaches out to communities with low
enrollment in health care plans (men, people of
color)
- Shareable content
40. OCTOBER 1 – DECEMBER 15, 2013
•
KEEP ENGAGEMENT UP
• CONSTITUENCY
• PARTNERS
•
USE EVERY TOOL AT YOUR DISPOSAL
• TWITTER
• TWITTER CHATS
• PHOTOS
• REPORTS
• MISCELLANEOUS FACTS
• FACEBOOK
• PROMOTE EVENTS
• PHOTOS (ESPECIALLY PHOTO
ALBUMS)
• REPORTS/MEDIA
• INSTAGRAM
• THE INSIDE SCOOP!
• BEHIND THE SCENES
• TUMBLR
• GRAPHICS
• PHOTOS
• MUSIC
41. TWITTER
#health4all Twitter Chat
• Engage with key partners:
@Calimmigrant @MomsRising
@NILC & more
• Promote Chat: Create graphics,
share on social media and get
partners to share using the
#health4all hashtag
• Prepare: Collaborate with partners to
create scripted Q&As, designate
who will ask and who will answer
each question
• Have an amazing chat!
42. TWITTER
Live Tweeting the #SOTU
•
Big ideas
• All hands on deck
• Dole out tasks and have a gameplan
•
Tweet important things
• Blend the policy and communications minds to make sure your tweets are impactful,
fact checked and in line with your organizational messages
• Use trending hashtags
43. AND NOW …
A WORD ON HASHTAGS
•
Hashtags increase visibility of your
posts by making your content
searchable and “trending”
•
Research important hashtags for your
work
•
Have fun with it! Be a trendsetter and
create your own hashtags!
•
Facebook, Twitter, Instagram and
Tumblr all use hashtags!
45. INSTAGRAM
•
Instagram is just for photos
•
Think about how you can use Instagram to reach a different audience
• Students/younger users on social media
•
Think about how you can use Instagram to show a different side of your organization
• We use Instagram to give followers an insider’s view of YI/show our faces
46. WHEN IN DOUBT – JUMP ON MEMES
•
What is a meme?
• Meme, n.: an element of a culture or system of behavior that may be considered to
be passed from one individual to another by nongenetic means, esp. imitation. A
trend that varies widely in written content or context but contains somewhat of a
similar image/visual.
•
Where to look for memes
• Buzzfeed
• Reddit
• Your Facebook feed! Your friends!
•
How to make memes
• Meme Generator (memegenerator.net)
• Make your own on Adobe (or Gimp, which is free)
48. YOUR ORGANIZERS ON THE GROUND ARE YOUR
BEST FRIENDS
•
Social media = digital organizing
•
Organizers/outreach are your gold mines for content
• Encourage them to take photos/video for you if you can’t be on site yourself
• Make sure you get media releases for folks you snap pics/video of
•
You promote their events – they help you with content. It’s a win-win situation!
50. Building
a
Social
Media
Communica1ons
Plan
Q & A for Rae
• Send
a
ques/on
or
comment
using
the
chat
box
func/on
• Click
“raise
hand”
buGon
to
be
taken
off
mute
and
ask
a
ques/on
verbally
Rae
Roca-‐PickeG
Communica/ons
Director
The
Young
Invincibles
51. Building
a
Social
Media
Communica1ons
Plan
Speaker Contact Information
JC De Vera
johnd@greenlining.org
Rae Roca-Pickett
Rae.Roca@younginvincibles.org
52. Building
a
Social
Media
Communica1ons
Plan
What action step will you take after the webinar?
• What do you think you can do in the next month to further
your goals with building a social media communications plan?
• Let us know ~ we’d love to check back with you and hear how
it’s going!
• We appreciate your feedback!
53. Building
a
Social
Media
Communica1ons
Plan
Thank you!
Have questions? Contact us at sphcalpact@berkeley.edu
To learn more about other trainings in this series visit:
http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html