Northern Virginia Technology Council Presentation - Social Media for Sales Professionals
•
1 like•484 views
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
Report
Share
Report
Share
Download to read offline
Recommended
Content Marketing: Make it Work
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
Content Marketing Overview
This document discusses content marketing and provides tips for driving traffic through content. It defines content marketing as creating and distributing valuable content to attract and engage a target audience to drive profitable customer actions. The benefits of content marketing include building brand, positioning as a thought leader, and improving search engine results. It provides an overview of developing a content strategy, conducting an audit, researching keywords, and distributing content through various channels like blogs, social media, and video. The document concludes by listing helpful tools and resources for content marketing and providing contact information.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Social Media for Business
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Why Sales Doesn't Use Your Content (And What To Do About It)
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
How to implement a social media marketing plan with limited resources
The document provides tips for implementing an effective social media marketing plan with limited resources. It recommends auditing existing marketing materials, understanding your budget, developing social media strategies focused on specific audiences and platforms, listening to online conversations, and creating valuable brand-focused content. Key steps include breaking down budgets, tracking time spent on social media, engaging customers, and measuring analytics to evaluate success. The overall message is that social media plans require strategic and targeted approaches tailored to each network and brand.
Getting Sales Involved with Inbound Marketing
Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.
Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.
Bringing Content and Community Together
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
Recommended
Content Marketing: Make it Work
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
Content Marketing Overview
This document discusses content marketing and provides tips for driving traffic through content. It defines content marketing as creating and distributing valuable content to attract and engage a target audience to drive profitable customer actions. The benefits of content marketing include building brand, positioning as a thought leader, and improving search engine results. It provides an overview of developing a content strategy, conducting an audit, researching keywords, and distributing content through various channels like blogs, social media, and video. The document concludes by listing helpful tools and resources for content marketing and providing contact information.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Social Media for Business
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Why Sales Doesn't Use Your Content (And What To Do About It)
Learn how you can align with sales and get them using your content by:
- Building your content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
How to implement a social media marketing plan with limited resources
The document provides tips for implementing an effective social media marketing plan with limited resources. It recommends auditing existing marketing materials, understanding your budget, developing social media strategies focused on specific audiences and platforms, listening to online conversations, and creating valuable brand-focused content. Key steps include breaking down budgets, tracking time spent on social media, engaging customers, and measuring analytics to evaluate success. The overall message is that social media plans require strategic and targeted approaches tailored to each network and brand.
Getting Sales Involved with Inbound Marketing
Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.
Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.
Bringing Content and Community Together
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
Why content marketing is important to a business
The importance of content marketing for a business.
A Powerpoint presentation in PDF format. Presented by Purple Dove Media Marketing.
Ways to measure value of Content Marketing
Content marketing seems much valuable than ever and maximum budget of marketing invested into this.
There is a dynamic shift in content marketing measure, most of CXOs want to know its impact and every dollar value spent on this. It’s truth marketer create many contents but when it comes to measure success their content, some of still may not even have a basic KPIs in place.
In this workshop, I’ll cover how you can track the ROI of content marketing against KPIs.
Social Media Roadmap - Packing the Trunk
This document provides guidance on creating a social media roadmap to achieve branding, customer, and sales goals. It outlines the major social media platforms of Facebook, Instagram, Pinterest, LinkedIn, and Google+ and their target demographics. The roadmap advises planning objectives for each platform, researching other businesses, engaging customers, promoting content, and supporting sales. Key actions include setting up social media accounts, developing a posting schedule, engaging with followers, and answering questions to support sales.
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...
Jon Wuebben, CEO of Content Launch
Getting them to Advocate For Your Brand Now & Forever
In this session, Jon shows how user generated content can help other users through their purchasing decisions, on to adoption, and then to developing and sharing deep expertise. And then how that user or "Prosumer" generated content can be used effectively to reach new prospects and audiences. Make no mistake....this isn't a session about getting users to create content on your behalf, its about giving your Prosumer customers an actual seat at the table for your marketing planning and execution. As Jon explains in his new book, Future Marketing, we're on this verge of a new age in marketing and he will show how to tap into your "uber loyal" customer base like never before.
Social media roadmap checking the oil
This document provides a checklist for social media planning and engagement. It addresses goals, platforms used, follower growth, engagement tactics, content planning, analytics, content mix strategies, scheduling tools, and questions for further assistance. The overall purpose is to help evaluate and improve social media performance across key areas.
Social Media Workshop, Nairobi, 6 March 2014
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
Overview of SourceIn 2013
This document provides tips for using LinkedIn Recruiter to generate content and drive engagement. It recommends creating high-quality, targeted content on a consistent basis across different mediums. It also stresses the importance of measuring engagement metrics and using social networks to build connections and visibility with the ideal target audience. The goal is to position the company as an expert while learning what types of content and topics resonate most.
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
The Future of Content Marketing
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Content Strategy: The Importance of Content Strategy in Marketing
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Final brand monitoring presentation
Take a look a what we have learned about Brand Monitoring and Online reputation Management start using anyone of these sources to learn how you influence the web.
Creating a Content Strategy 2016 05-10
Panel Presentation to Master Builders Association of Western PA, Patty Swisher, Andrew Opalinski, Katie Stern, Bradd Celidonia
Social Networks
Internal brief I wrote to explain the basics to those considering involving their brand in Socail Media
How to use Google Analytics to redesign your website
This document provides guidance on how to use Google Analytics to redesign a website. It recommends collecting data on website objectives and user behavior to analyze website performance and identify areas for improvement. Key metrics to track include time on page, number of pages visited, goal completions, and traffic sources. The document also presents a case study where analyzing homepage data from Google Analytics revealed opportunities to improve click-through rates and better achieve lead generation objectives by reorganizing content and calls to action. The takeaway is that analytics can identify what is and isn't working to inform content and design changes that drive better results.
10 Things Your Competitors Can Teach You About Content Marketing
Your competitors can prove to be a valuable source of lesson. If they are succeeding in their tactics, you can assess what they are doing and devise a plan accordingly. If you see them heading south, you can learn from their mistakes and perfect your plan to avoid the same mistakes.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Taking Advantage of Social Media the Right Way
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
How to plan your content marketing efforts for maximum efficiency
This webinar addresses common pitfalls in content marketing and social media promotion strategies, helping you to streamline your workflow and increase productivity.
Key takeaways:
- How to focus your content marketing around clearly defined objectives and KPIs
- How to analyse the data and research a winning content idea
- How to identify the most shareable content formats
- How to use a promotion strategy to amplify your content
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
How To Plan And Build A Successful Content Marketing Strategy
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Building Your Content Marketing Measurement Program
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
More Related Content
What's hot
Why content marketing is important to a business
The importance of content marketing for a business.
A Powerpoint presentation in PDF format. Presented by Purple Dove Media Marketing.
Ways to measure value of Content Marketing
Content marketing seems much valuable than ever and maximum budget of marketing invested into this.
There is a dynamic shift in content marketing measure, most of CXOs want to know its impact and every dollar value spent on this. It’s truth marketer create many contents but when it comes to measure success their content, some of still may not even have a basic KPIs in place.
In this workshop, I’ll cover how you can track the ROI of content marketing against KPIs.
Social Media Roadmap - Packing the Trunk
This document provides guidance on creating a social media roadmap to achieve branding, customer, and sales goals. It outlines the major social media platforms of Facebook, Instagram, Pinterest, LinkedIn, and Google+ and their target demographics. The roadmap advises planning objectives for each platform, researching other businesses, engaging customers, promoting content, and supporting sales. Key actions include setting up social media accounts, developing a posting schedule, engaging with followers, and answering questions to support sales.
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...
Jon Wuebben, CEO of Content Launch
Getting them to Advocate For Your Brand Now & Forever
In this session, Jon shows how user generated content can help other users through their purchasing decisions, on to adoption, and then to developing and sharing deep expertise. And then how that user or "Prosumer" generated content can be used effectively to reach new prospects and audiences. Make no mistake....this isn't a session about getting users to create content on your behalf, its about giving your Prosumer customers an actual seat at the table for your marketing planning and execution. As Jon explains in his new book, Future Marketing, we're on this verge of a new age in marketing and he will show how to tap into your "uber loyal" customer base like never before.
Social media roadmap checking the oil
This document provides a checklist for social media planning and engagement. It addresses goals, platforms used, follower growth, engagement tactics, content planning, analytics, content mix strategies, scheduling tools, and questions for further assistance. The overall purpose is to help evaluate and improve social media performance across key areas.
Social Media Workshop, Nairobi, 6 March 2014
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
Overview of SourceIn 2013
This document provides tips for using LinkedIn Recruiter to generate content and drive engagement. It recommends creating high-quality, targeted content on a consistent basis across different mediums. It also stresses the importance of measuring engagement metrics and using social networks to build connections and visibility with the ideal target audience. The goal is to position the company as an expert while learning what types of content and topics resonate most.
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
The Future of Content Marketing
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Content Strategy: The Importance of Content Strategy in Marketing
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Final brand monitoring presentation
Take a look a what we have learned about Brand Monitoring and Online reputation Management start using anyone of these sources to learn how you influence the web.
Creating a Content Strategy 2016 05-10
Panel Presentation to Master Builders Association of Western PA, Patty Swisher, Andrew Opalinski, Katie Stern, Bradd Celidonia
Social Networks
Internal brief I wrote to explain the basics to those considering involving their brand in Socail Media
How to use Google Analytics to redesign your website
This document provides guidance on how to use Google Analytics to redesign a website. It recommends collecting data on website objectives and user behavior to analyze website performance and identify areas for improvement. Key metrics to track include time on page, number of pages visited, goal completions, and traffic sources. The document also presents a case study where analyzing homepage data from Google Analytics revealed opportunities to improve click-through rates and better achieve lead generation objectives by reorganizing content and calls to action. The takeaway is that analytics can identify what is and isn't working to inform content and design changes that drive better results.
10 Things Your Competitors Can Teach You About Content Marketing
Your competitors can prove to be a valuable source of lesson. If they are succeeding in their tactics, you can assess what they are doing and devise a plan accordingly. If you see them heading south, you can learn from their mistakes and perfect your plan to avoid the same mistakes.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Taking Advantage of Social Media the Right Way
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
How to plan your content marketing efforts for maximum efficiency
This webinar addresses common pitfalls in content marketing and social media promotion strategies, helping you to streamline your workflow and increase productivity.
Key takeaways:
- How to focus your content marketing around clearly defined objectives and KPIs
- How to analyse the data and research a winning content idea
- How to identify the most shareable content formats
- How to use a promotion strategy to amplify your content
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
What's hot (20)
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
Content Strategy: The Importance of Content Strategy in Marketing
Content Strategy: The Importance of Content Strategy in Marketing
How to use Google Analytics to redesign your website
How to use Google Analytics to redesign your website
10 Things Your Competitors Can Teach You About Content Marketing
10 Things Your Competitors Can Teach You About Content Marketing
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
How to plan your content marketing efforts for maximum efficiency
How to plan your content marketing efforts for maximum efficiency
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...
Similar to Northern Virginia Technology Council Presentation - Social Media for Sales Professionals
How To Plan And Build A Successful Content Marketing Strategy
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Building Your Content Marketing Measurement Program
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
Getting Beyond Awareness To Generate B2B Leads
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
Building Your Content Marketing Measurement Program From The Ground Up
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
Content Marketing That Converts
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
1ketoan.com - Marketing trên Mạng xã hội
Hướng dẫn về những việc Upload thông tin Marketing cơ bản lên mạng xã hội.
Cách sử dụng mạng xã hội để tăng tương tác
Content Marketing Presentation - BIA Kelsey Event 9.22.14
The document discusses content marketing strategies for small and medium-sized businesses. It outlines Content Launch, a content marketing software for SMBs that allows users to plan, create, distribute, and measure content across various platforms. Content marketing is defined as creating valuable content to attract and engage customers with the goal of driving sales. The document then provides best practices for SMB content marketing, including developing relevant content in different formats and channels, using social media to build relationships, and measuring progress.
Dream Local Digital: latest trends in social media
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Social Media Strategy for 2016
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
New Media for Business, a Primer
A professional development session presented to the Worcester Telegram & Gazette newspaper management team, December 17, 2012
How To Build Your Own Content Marketing Plan
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
HubSpot User Group Stockholm - Inbound Campaign
This document provides information and best practices for developing an inbound marketing campaign. It begins by defining an inbound campaign as a strategy that aligns marketing channels around a goal using integrated, multi-channel tools. It then discusses starting with buyer personas to understand target audiences, developing relevant offers, promoting content across channels, and measuring campaign performance against goals. The key aspects covered include developing buyer personas, creating and curating relevant content, using email segmentation, optimizing social media and blogging, and aligning marketing and sales metrics.
5 Tips To Run A Successful Social Media Campaign
This document provides tips for running a successful social media marketing campaign on a small budget. It recommends getting social media accounts set up correctly, running theme-based campaigns with goals and metrics, sharing valuable industry information and curated content, offering freebies to engage audiences, and measuring and optimizing campaigns by tracking what works best for the target platforms and audience. The key aspects are developing a strategy, creating and sharing relevant content, and analyzing metrics to improve engagement and results over time.
Content, WordPress, and SEO
This document provides an overview of content marketing strategies and how to develop an effective content marketing plan using WordPress. It recommends beginning with defining goals and metrics, creating buyer personas, identifying problems and questions, researching keywords, developing topic ideas, writing quality content, promoting content through social media and email, capturing leads, monitoring results, and adjusting strategies over time based on what performs best. The purpose of content marketing and SEO is to provide value to customers and prospects through helpful, engaging content to establish authority and trust and increase website traffic and leads over time.
Howtorunaninboundcampaign hug helsinki nikita
This document provides guidance on developing an inbound marketing campaign in 5 steps:
1. Define the campaign goal and target personas. Campaigns should be person-centered.
2. Identify buyer personas to focus content and understand motivations. Personas are fictional representations of ideal customers.
3. Develop offers such as content, resources or products aligned to personas' goals and challenges.
4. Promote offers through multiple integrated channels like email, social media, blogs optimizing for engagement.
5. Measure performance against goals for leads, conversions through analytics and alignment with sales.
Strategy Plan Bootcamp.pptx
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.comHow Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
2014 Digital Marketing Fundamentals
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Similar to Northern Virginia Technology Council Presentation - Social Media for Sales Professionals (20)
How To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing Strategy
Building Your Content Marketing Measurement Program
Building Your Content Marketing Measurement Program
Building Your Content Marketing Measurement Program From The Ground Up
Building Your Content Marketing Measurement Program From The Ground Up
Content Marketing Presentation - BIA Kelsey Event 9.22.14
Content Marketing Presentation - BIA Kelsey Event 9.22.14
Dream Local Digital: latest trends in social media
Dream Local Digital: latest trends in social media
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
More from Rapidan Inbound
Engineering a Data-Driven Sales Process
This document outlines a 5-step process for executing a data-driven revenue generation process: 1) Define total revenue targets and SMART goals, 2) Break down revenue targets by marketing channel, 3) Define sales process milestones for each channel, 4) Define tactics, resources, and budget for each channel, and 5) Execute, measure, review, and optimize. It provides examples for steps 1 and 2, describing how to define high-level revenue and customer targets, and how to break those down by marketing channel.
Northern Virginia Technology Council - Top Sales and Marketing Tools in 2017
Free and low-cost sales and marketing tools let even the smallest business compete effectively in today's competitive marketplace. Here are a few of the top tools we recommended to NVTC Business Development, Marketing and Sales Committee.
How To Win With Inbound Marketing
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
ProColombia Presentation: Tracking Digital Leads In The United States
The document provides strategies for Colombian digital and creative companies to successfully do business in the US market. It recommends companies identify their unique value proposition, problems and opportunities they can address, and know their strengths and weaknesses. The document emphasizes using LinkedIn to connect with potential clients, posting relevant content, and participating in groups. It also recommends consistent use of free and low-cost tools like HubSpot CRM, HootSuite, and scheduling tools to track leads and communicate effectively over time. The key is developing relationships and trust with clients through effective communication and persistence.
Aligning Your Sales Process With The New Buying Process: An Inbound Overview
Rapidan Strategies presentation on the new buying process and how SMB companies can sync their sales process to it.
Inbound marketing blueprint
This document outlines an 8-step inbound marketing blueprint for B2B companies. It includes developing a keyword strategy and optimizing webpages/content for SEO. Next, it recommends creating blogs, whitepapers and other content while promoting it across social media. It then suggests converting website traffic into leads through landing pages and calls-to-action. The next steps include nurturing leads through email marketing and expanding reach through mobile marketing. It concludes by emphasizing analyzing website and campaign performance through analytics to optimize efforts.
More from Rapidan Inbound (6)
Northern Virginia Technology Council - Top Sales and Marketing Tools in 2017
Northern Virginia Technology Council - Top Sales and Marketing Tools in 2017
ProColombia Presentation: Tracking Digital Leads In The United States
ProColombia Presentation: Tracking Digital Leads In The United States
Aligning Your Sales Process With The New Buying Process: An Inbound Overview
Aligning Your Sales Process With The New Buying Process: An Inbound Overview
Recently uploaded
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameRecently uploaded (20)
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Northern Virginia Technology Council Presentation - Social Media for Sales Professionals
- 1. SOCIAL MEDIA FOR SALES PROFESSIONALS How sales professionals can use social media to generate leads and develop trusted advisor status.
- 2. John Beveridge is the founder and President of Rapidan Inbound, an inbound marketing agency and HubSpot-certified partner based in McLean, VA. Vice Chair Biz Dev, Marketing and Sales Committee Twitter @JohnMBeveridge Email john.beveridge@rapidanstrategies.com Phone 703.878.1234 www.b2binboundmarketer.com
- 3. B2B buyers use content to buy “When comparing the eventual winning vendor to the rest of the considered vendors, 61% of respondents agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process.” DemandGen Report – 2014 B2B Buyer Behavior Survey Report
- 4. START WITH A STRATEGY
- 5. What are your social media objectives? • Who are you trying to reach? • What problems or opportunities impact them? • What is your situation? • What resources do you have? • What is your objective?
- 6. Who are you trying to reach? Ideal Customer Profile for businesses • Industry? • Company size? • Location? • Demographics?
- 7. Who are you trying to reach? Buyer Personas for individuals • Job title? • Demographics? • Aspirations? What is a win? • Watering holes?
- 8. Identify problems and opportunities 3 primary categories • Save money • Save time • Increase revenues How can you help targets solve for these wins?
- 9. What is your situation? • Employee of large company • Access to content • Employee of SMB company • May have to create content • Small business owner • Will have to create content What resources are available to you?
- 10. What is your objective? • Lead generation? • Personal branding? • Develop partnerships? Set goals for your social media efforts
- 12. Your prime directive BE HELPFUL
- 13. Top tips for execution • Earn the right to sell with content • Be consistent • Automate • Measure and iterate
- 14. Earn the right to sell with content • Forget the long-winded hard sell • Your content • Your company’s content • Third-party content Regardless of the content you use, add your personal take when sharing it
- 15. Be consistent • Make social selling part of your daily routine • Be patient, it takes time to develop your brand • Take the time to create and curate content Take the time to develop a social selling channel
- 17. Automate for efficiency • Scheduling and monitoring tool for LinkedIn, Twitter, Facebook, Google+ and Foursquare • Custom content feeds • Analytics module • Free version available, Pro version for $9.99/month
- 18. Automate for efficiency • Daily custom content feed • Free version available, Pro version for $45/year
- 19. Measure and iterate • Use analytics to improve social selling • Which posts get the most views? • Which posts get the most engagement? • Which posts get the most shares? • Which networks and times are most productive? Use free and paid analytics sources
- 20. DON’T FORGET THE PRIME DIRECTIVE
- 21. Your prime directive BE HELPFUL
- 22. Blog Post Social Media Marketing for Sales Professionals bit.ly/SPSocial