A brief presentation on using social media for agritourism.

1. Our Mission is to accelerate
the success of creative
entrepreneurs and economies.
Alice Loy, PhD
Amy Slater, MBA

2. Tweet!
@createstartups
@aliceloy
#agritourism
#startups
#newmexico

6. Social Media for Small Business
PLATFORMSCONTENT
CONNECTIONS

7. Social Media for Small Business
• Developing content
• Blogs
• Platforms/Communities
• Facebook
• Twitter
• Instagram
• Pinterest
• Social Media Management tools
• Search Engine Optimization (SEO)

8. Marketing is a process
1.) Identifying likely customers
2.) Reaching likely customers
3.) Exchanging value
4.) Delivering delight
5.) Repeat

9. Relationship Marketing
• Emphasizes customer retention and satisfaction
• Find, attract, win new clients
• Nurture and retain customers
• Reduce the costs of marketing and client service

10. Relationship Marketing
STEP 1 Websites/blogs
STEP 2 Search Engine Optimization
STEP 3 Social Media

11. Platforms and Communities

13. Developing Content
• You need relevant new content on a regular basis
• New content will help generate steady traffic while attracting
repeat visitors

14. Developing Content
Always be Ahead
• Be ahead of yourself. If your posts aren’t time sensitive,
then schedule them out a week or two in advance.
Choose the days of the week you want to post
• Blogging cycles - Tuesday, Wednesday and Thursday are
the best days of the week to have big, content rich posts
go out.
• Friday link roundup day – Topics don’t warrant their own
post, but are worth sharing.

15. Developing Content
Provide value
Expand people’s thinking on...
Quality is more important than quantity.
It’s hard to compete with an original content site.

16. Developing Content
www.sophisticatedgourmet.com/

17. Developing Content

21. Facebook

22. Facebook – What does it do?
• Builds relationships
• Brand exposure

23. Maximize Your Facebook Page
Fill Out Your Profile
Make sure to fill out
your profile !
Post
• Once daily
• Attract new fans
• Current fans engaged
• Like your own page
posts
Multiple Admins

24. Facebook Pages
Create Discussions
• Encourage interaction
• Participate
• Post pictures
• Post Videos
• Ask a question

25. Twitter – What is it?
Who Cares?
• Micro blogging
• Social network
• Send and read other
users' messages called
tweets

26. Twitter = Community

27. Maximize Your Twitter Account
What does it do? How to use it?
• Engage customers, partners, thought leaders
• Receive customer complaints
• Advertise events
• Interact with your competition
• Create brand loyalty

28. Instagram

29. Pinterest

30. Sprout Social

31. Hootsuite

32. Search Engine Optimization
• SEO is the process of optimizing web
content to appear high in search
engine results pages
• GOAL: to be in positions 1-10 on
page one
• The more of your social media outlets appear high in listings the more
you control Search Results Real Estate.
• Search engines now also display real-time search results for social media

33. Search Engine Optimization
https://moz.com/beginners-guide-to-seo

34. amy@creativestartups.org alice@creativestartups.org
www.slideshare.net/aliceloy
www.aliceloy.com
www.creativestartups.org
@aliceloy
Facebook.com/createstartups
@createstartups
www.pinterest.com/createstartups/

35. THANK YOU!