Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Tweeting like a millennial – tips for creating content that resonates | Conte...CharityComms
Sinéad Molloy, Uni Boob team and social media manager, CoppaFeel!
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media strategy @ SAME summer camp 2014Philippe Bossin
Social media strategy @ SAME summer camp 2014
SAME stands for "Solidarity Action Day Movement in Europe". This movement includes several organizations in Europe that carry out an annual action day. During this day, pupils get the chance to exercise a job of their choice instead of going to school. Their salaries are used to support youth projects in the whole world.
Plan and deliver great supporter email journeys | Digital tools and channels ...CharityComms
Claire Donner, digital strategist, more onion
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
Digitization Basics for Archives and Special Collections – Part 2: Store and ...WiLS
Jessica Williams, Library Director, Mount Horeb Public Library
This is the second part of a two-part, full-day workshop introducing the core elements of creating digital collections of historic photographs, documents and other archival materials. Part 2 focuses on sharing your digitized materials with the world and steps you can take to ensure that they’ll remain usable and accessible into the future. We’ll define metadata and why it’s important, and consider approaches to creating descriptive metadata for discovery of historical resources. We’ll examine the issue of digital preservation, including practical steps you can take to preserve your digital content with limited resources. And we’ll think about digitization as a path to community engagement, including reaching out to your community for content and promoting your digital collections to your users.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Tweeting like a millennial – tips for creating content that resonates | Conte...CharityComms
Sinéad Molloy, Uni Boob team and social media manager, CoppaFeel!
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media strategy @ SAME summer camp 2014Philippe Bossin
Social media strategy @ SAME summer camp 2014
SAME stands for "Solidarity Action Day Movement in Europe". This movement includes several organizations in Europe that carry out an annual action day. During this day, pupils get the chance to exercise a job of their choice instead of going to school. Their salaries are used to support youth projects in the whole world.
Plan and deliver great supporter email journeys | Digital tools and channels ...CharityComms
Claire Donner, digital strategist, more onion
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
Digitization Basics for Archives and Special Collections – Part 2: Store and ...WiLS
Jessica Williams, Library Director, Mount Horeb Public Library
This is the second part of a two-part, full-day workshop introducing the core elements of creating digital collections of historic photographs, documents and other archival materials. Part 2 focuses on sharing your digitized materials with the world and steps you can take to ensure that they’ll remain usable and accessible into the future. We’ll define metadata and why it’s important, and consider approaches to creating descriptive metadata for discovery of historical resources. We’ll examine the issue of digital preservation, including practical steps you can take to preserve your digital content with limited resources. And we’ll think about digitization as a path to community engagement, including reaching out to your community for content and promoting your digital collections to your users.
Impact of Bohemianism in New Media DesignHershey Desai
We live in an age where consumerism and technology dominate our lives. Almost everyone has a laptop or a cellphone, everyone aims to get the latest furniture designs, the best branded clothes. We have to wonder, in the process of succumbing to mainstream society are we losing our identity?
So far, in every era, bohemians would appear when there is a need for change. They would shake society up with their bold, innovative and often controversial ideas, and eventually fade away until their necessity rises again.
However, is it possible to be bohemian at all in this modern era? When consumerism has reached massive heights, does bohemianism still exist in this world? And if so, how does it influence the modern day design and lifestyle?
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
Rarely does an imitation become more successful than an original. Angry Birds has become one of the most popular multiplatform videogame franchises. However the foundation of their gameplay was quite similar to a previously released game, Crush The Castle.
There were plenty of similarities between the two games, however Angry Birds tweaked some characteristics and became a sensation.
This essay focuses on a comparison between both games to figure out why Angry Birds “Crushed” the Castle.
RFID is an interesting technology that has generated a great deal of interest in the last few years. For this study, the focus is specifically on the impact of RFID technology in a supermarket.
By understanding the details behind RFID and clearing some misconceptions regarding privacy and security, this report aims to clarify the adoption of RFID in major supermarkets such as FairPrice.
Towards the end, we aim to provide a summarized solution on how RFID technology can benefit the store and the steps required to implement it in a supermarket.
Ideas have been the driving force of humanity. From a simple circular wheel carved from rock back in the stone ages to the first airplanes and telephones, innovative ideas have sparked off revolutionary changes in society. Now in this competitive world, ideas have become more important to us than actions. Companies have begun asking designers to generate solutions that meet the needs and desires of the consumer.
As such, there was a need to streamline and increase the efficiency of producing and sharing ideas within teams. This gave birth to several idea generation techniques, which allowed everyone to play a part in the creative process, a role allotted strictly to designers and engineers for the last few years.
Idea generation techniques meant anyone could participate in creating new ideas. It allowed people to share and build up on existing solutions, to foresee future problems, and essentially, to think big in terms of design. It brought different specializations together to create a more diverse think-tank that can tackle problems from several perspectives.
This report is divided into three parts.
First, we shall look into several idea generation techniques, both popular ones and the uncommon ones, question their uses and value by providing examples of products developed using the specific techniques.
Second, we discuss whether idea generation methods and techniques are important in coming up with new ideas? Are they the driving factor in generating ideas?
Lastly, we conclude with our personal view on idea generation techniques, along with stating which methods, if any, would we prefer to use.
Towards the end we aim to achieve a better understand of the creative thinking process as a whole and how to effectively solve all issues, design or otherwise.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
2. • Content and community
coordinator at Connecting
Up
• Online communications
specialist
• Social media, content
creation, blogging, copy
writing, community
building, communications, e-
newsletters, HTML & CSS, SEO, web
design… and all that jazz…
• bt@connectingup.org
• @hellobenteoh
3. • What we’ll fly through:
• Getting buy-in for social media use
• Using social media effectively and making every post
count
• Using social media efficiently with time saving tips
• Growing your social media audience
• A quick look at “what’s next” in social media for not-for-
profits
5. • Why should we be using social media?
• “Because everyone else is”
• “If we don’t we’ll get left behind”
• “It’s free”
• “All the cool kids are doing it”
6. • Why should we be using social media?
• “Because everyone else is”
• “If we don’t we’ll get left behind”
• “It’s free”
• “All the cool kids are doing it”
Let’s try that again!
7. Social media is just another tool to achieve your
organisation’s outcomes.
How you use it is up to you.
8. • Online fundraising • Increase membership
• Community • Listening to your
engagement audience
• Raise awareness • Impact policy
• Outreach • Contact influencers
• Engage new • Gathering data for
demographics decision making
• Advocacy • Customer service
• Increase registrations
9. • SMART goals
• Specific: What are we trying to achieve?
• Measurable: What can we use to measure IT?
• Achievable: Do we have the resources and skill?
• Relevant: Does it relate to our core purpose?
• Timely: What is an appropriate time frame?
“Increase traffic from social media to our online
services by 5% in 3 months”
10. • Start at the top (board, CEO, COO)
• Involve other staff in the decision making process
• Equip those who will be involved/responsible
13. • Read the Terms and Conditions
• Every social media platform is different
• Know how you’re meant to use each ones
• Know where your community spends their time
• Don’t feel like you need to be everywhere
14. • Social media takes effort on your part
• If you build it, they probably won’t come – you
need to go to them.
• Get out there and interact with other
organisations, peak bodies, your community etc
• Interacting publically raises your visibility
15. • The more visible your social media channels, the
more likely you will grow your audience
• Promote your social media channels everywhere
• Cross-promote your social channels
• Offer unique content on your social pages
• Give the community the content they’re looking
for and they’ll share it.
16. Don’t create content for your organisation, create it
for your community
• Content is king – create ‘shareables’
• What does it mean for them?
• What do they want to share with their friends?
• Photos and videos are strong performers
• Get the right balance
24. • Be realistic
• Try themed days
• Find content ‘gold mines’
• Allow for the unexpected
25. • All things in moderation!
• Balance with interaction and timely posts
26. • Know what tools and platforms you want to use
• Create shortcuts
• Use apps
• Use a social media dashboard (e.g. HootSuite)
• Set up your notifications
27. • Filter your feeds
• Turn off unimportant notifications
• Prioritise your responses
29. • How does this impact our online presence?
• Who’s using mobile?
• What are people sharing?
30. • How can we use online tools to work better?
• How can we tap into larger networks (e.g.
crowdfunding)?
• What can we do now that we couldn’t do before?
31. • How do we manage the data we have access to?
• How do we make sense of the data?
• How safe is our data?
32. Connecting Up Connecting Up
Conference 2013 Learning Centre
• Beth Kanter • Social media articles
• Social media stream • Recorded webinars
www.connectingup.org/conference www.connectingup.org/learn