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Chicago Community Trust Grantees Training on Social Media Planning

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Demetrio Maguigad
Demetrio Maguigad

Here are some of the tools we talked about in our session: Social Bookmarking and organizing the web http://delicious.com/ http://pinterest.com/ Social dashboards and analytics http://touchgraph.com/seo http://sproutsocial.com/ http://hootsuite.com/ http://www.radian6.com/ http://www.peoplebrowsr.com/ http://www.google.com/analytics/ Exploring http://mashable.com/ http://www.bethkanter.org/ http://www.radian6.com/ http://technorati.com/

EducationTechnologyBusiness
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taking your social media to the next level Demetrio P. Maguigad Community Media Workshop 312-369-6400 [email_address] Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org
introduction ,[object Object],[object Object],[object Object],[object Object]
4 basic online communications goals ,[object Object],[object Object],[object Object],[object Object]
social media It’s kind of like…
 
It’s all about developing meaningful relationships by engaging audiences through conversations
 
online users: tools categorized by people’s actions ,[object Object],[object Object],[object Object],[object Object],[object Object]
online users: technographics & categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],} influencers organizers { } majority
online users: U.S. technographics averages *Forrester Research, Forrester Consumer Data
developing a social media policy & plan
social media policy
Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Control Some Control No Control Website Blog Mission Brochures Policies … things we create in house Employees/Staff Comments on our blog Facebook Page Twitter Accounts Search … things we can participate and have some influence Competitors Comments on other blogs Reviews on other sites Reactions or responses to services, products or brand … things we need to respond to
social media plan
how do you fix a broken sink ?
 
Social Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Planning: People ,[object Object],[object Object],[object Object]
Social Media Planning: Objectives ,[object Object],[object Object]
Social Media Planning: Strategies ,[object Object],[object Object],[object Object],[object Object]
Social Media Planning: Technology &Tactics ,[object Object],[object Object]
Listening & Monitoring strategy: Collecting info and insights through conversations Conversing & Buzz strategy: Building relationships by creating and participating in conversations--direct engagement Energizing Supporters strategy: Rallying key supporters towards an action or cause Sustainability strategy: Allowing supporters to help each other Nurturing A Community: Building authority Key Strategies: Investing Tools & Time tools time
Social Media Planning: Outcomes & Analysis ,[object Object],[object Object],[object Object]
Social Media Planning: Outcomes & Analysis www.touchgraph.com/seo
Social Media Planning: Outcomes & Analysis Audience Data collected from Twitter & Facebook www.sproutsocial.com
Audience Profile Female, 25-34 Twitter Users Female, 35-44 Facebook Users http://www.forrester.com/empowered/tool_consumer.htm
Social Media Planning: Outcomes & Analysis Activity Data collected from Twitter & Facebook www.sproutsocial.com
Social Media Planning: Outcomes & Analysis www.sproutsocial.com
 
Wrapping Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q + A discussion
taking your social media to the next level Demetrio P. Maguigad Community Media Workshop 312-369-6400 [email_address] Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org

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Chicago Community Trust Grantees Training on Social Media Planning

  • 1. taking your social media to the next level Demetrio P. Maguigad Community Media Workshop 312-369-6400 [email_address] Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org
  • 2.
  • 3.
  • 4. social media It’s kind of like…
  • 5.  
  • 6. It’s all about developing meaningful relationships by engaging audiences through conversations
  • 7.  
  • 8.
  • 9.
  • 10. online users: U.S. technographics averages *Forrester Research, Forrester Consumer Data
  • 11. developing a social media policy & plan
  • 12. social media policy
  • 13.
  • 14. Control Some Control No Control Website Blog Mission Brochures Policies … things we create in house Employees/Staff Comments on our blog Facebook Page Twitter Accounts Search … things we can participate and have some influence Competitors Comments on other blogs Reviews on other sites Reactions or responses to services, products or brand … things we need to respond to
  • 15. social media plan
  • 16. how do you fix a broken sink ?
  • 17.  
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Listening & Monitoring strategy: Collecting info and insights through conversations Conversing & Buzz strategy: Building relationships by creating and participating in conversations--direct engagement Energizing Supporters strategy: Rallying key supporters towards an action or cause Sustainability strategy: Allowing supporters to help each other Nurturing A Community: Building authority Key Strategies: Investing Tools & Time tools time
  • 24.
  • 25. Social Media Planning: Outcomes & Analysis www.touchgraph.com/seo
  • 26. Social Media Planning: Outcomes & Analysis Audience Data collected from Twitter & Facebook www.sproutsocial.com
  • 27. Audience Profile Female, 25-34 Twitter Users Female, 35-44 Facebook Users http://www.forrester.com/empowered/tool_consumer.htm
  • 28. Social Media Planning: Outcomes & Analysis Activity Data collected from Twitter & Facebook www.sproutsocial.com
  • 29. Social Media Planning: Outcomes & Analysis www.sproutsocial.com
  • 30.  
  • 31.
  • 32. Q + A discussion
  • 33. taking your social media to the next level Demetrio P. Maguigad Community Media Workshop 312-369-6400 [email_address] Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org

Editor's Notes

  1. Introduction Demetrio Maguigad
  2. Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
  3. Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  4. Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  5. Identify the problem first, develop a plan and then acquire the appropriate tools
  6. Don’t go to the hardware store first – ending up spending unnecessary time acquiring the wrong or inefficient tools
  7. Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.
  8. Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
  9. Introduction Demetrio Maguigad