This document provides tips for using LinkedIn Recruiter to generate content and drive engagement. It recommends creating high-quality, targeted content on a consistent basis across different mediums. It also stresses the importance of measuring engagement metrics and using social networks to build connections and visibility with the ideal target audience. The goal is to position the company as an expert while learning what types of content and topics resonate most.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
The document discusses the importance of social media for job searching. It notes that 93% of marketers use social media for business and that social networks are a source for 21% of jobseekers finding jobs. LinkedIn and Twitter are highlighted as important professional social media platforms. The document provides tips for using LinkedIn and Twitter for job searching, such as connecting with others in your industry, sharing industry updates, and participating in career-related Twitter chats. Building an online presence and brand on these platforms is emphasized.
This document provides tips for using LinkedIn Recruiter to generate content and drive engagement. It recommends creating high-quality, targeted content on a consistent basis across different mediums. It also stresses the importance of measuring engagement metrics and using social networks to build connections and visibility with the ideal target audience. The goal is to position the company as an expert while learning what types of content and topics resonate most.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
The document discusses the importance of social media for job searching. It notes that 93% of marketers use social media for business and that social networks are a source for 21% of jobseekers finding jobs. LinkedIn and Twitter are highlighted as important professional social media platforms. The document provides tips for using LinkedIn and Twitter for job searching, such as connecting with others in your industry, sharing industry updates, and participating in career-related Twitter chats. Building an online presence and brand on these platforms is emphasized.
Deepa Saptnaker, Head of communications, India & Hong Kong
More than 20 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. What does your NGO need to know about engaging the skills, time and support of the LinkedIn community to develop your capacity? Deepa Saptnaker will share best practices for building a brand for your nonprofit, connecting with a community of donors, and searching for volunteers, board members and new staff members on LinkedIn.
How to Fully Take Advantage of LinkedInNikki Little
This document discusses how to fully utilize LinkedIn for professional and business purposes. It provides an overview of LinkedIn, highlighting that it has over 150 million users. It then covers how to set up a strong personal profile by including important elements like a photo, updated resume, descriptions of experience and skills. The document also discusses how to enhance networking on LinkedIn and set up an effective company page. It concludes by advising what should be avoided, like only using LinkedIn to promote or sell.
Connecting With Volunteers Through LinkedInLaura Hanley
Presented at the 2015 DOVIA Annual Conference on Friday, November 6.
Learn how to use LinkedIn as a tool to recruit and connect with current and prospective volunteers. This presentation reviews what a Company Page is, how to create a Page and what to share in your Page's Company Updates.
Build Your Brand: A Crash Course in Social Media with Julio ViskovichUBC Imprint
The BCC and Imprint are pleased to present the first workshop in Imprint’s Build Your Brand Series.
It will be led by Julio Viskovich, a social consultant and implementation specialist who has worked with multiple Fortune 500 brands such as, Rogers Wireless, Microsoft, IBM, and HootSuite to build social training programs. He was recently named in the Top 25 Most Influential Inside Sales Professionals of 2013 and Top 15 Professionals Using Social Selling. Find out more about Julio here: http://about.me/julioviskovich
This workshop will focus on helping students build a creative and distinctive brand by teaching how to:
• Leverage your brand online
• Use various social media tools
• Incorporate social media in to your daily life
For more information about using social media to build your brand, visit Julio's website at www.julioviskovich.com.
This module provides guidance on creating and optimizing a LinkedIn profile in two stages - the basics and optimization. The basics section outlines including a professional name, headline, summary, photo, location and industry, endorsements and contact info. The optimization section recommends customizing the profile URL, expanding the headline and summary, showing examples of work, and adding additional details like projects, courses and volunteering. Examples of excellent profiles are also provided.
The document provides 7 tips for maximizing success on LinkedIn: 1) Create a compelling headline, 2) Complete your profile, 3) Connect with others, 4) Respect LinkedIn etiquette, 5) Recommend others, 6) Join relevant groups, and 7) Follow thought leaders. It emphasizes that LinkedIn is a powerful platform for furthering careers or building businesses, but users must take action to utilize its full potential, such as improving their profile over time.
LinkedIn is a professional social media platform with over 610 million members. It sees high levels of engagement, with comments, likes and shares up over 60% year-over-year. Many senior level influencers and decision makers use LinkedIn. The document provides tips on optimizing a LinkedIn profile, including adding a professional photo and headline, a descriptive summary, complete work history, skills, and recommendations. It also outlines strategies for engagement through posting updates, commenting on others' posts, and joining groups to build a personal brand on the platform.
The LinkedIn Masterclass covers how to create an effective profile on LinkedIn, utilize the platform to grow your business both proactively and reactively, create engaging content, use groups, and leverage LinkedIn's search and advertising functions. The agenda includes tips for using keywords, recommendations, skills, a career description, and a photo to create a complete profile. It also provides strategies for making relevant connections, systematically reviewing posts to find opportunities, engaging with a network by commenting and sharing, repurposing content from other sources, and using blogs/updates to build engagement and trust. Finally, it discusses measuring engagement through views, likes, comments, web visits, and using advertising such as standard ads, sponsored content, and In
This is class 9 from the campaign builder series. Thisone covers an overview of 1-8 and talk in depth on how to build a successful Social Media Campaign
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Social Jack Program - Training and Coaching PRogram - Career - Forward Progr...Social Jack
Experience a great coaching and training program to take your professional life to the next level. Social Jack has been around for over 8 years and we have trained and coached over 100,000 professionals just like you.
Social Jack - Social Teaming Overview - Forward Progress 2016 Social Jack
Social Jack is a training and coaching platform that has coached over 100,000 professionals using micro-learning and a social teaming engine. It targets universities, businesses, and small businesses by providing online classes, coaching, and a mobile app to help users develop social media marketing skills and build professional networks. The platform aims to empower users and build trusted communities around brands by providing educational resources and support.
5 Power Moves to Master LinkedIn for the New Year with Forward ProgressSocial Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
LinkedIn is a business-oriented social networking site used primarily for professional networking. It has over 90 million registered users worldwide. The document provides tips for using LinkedIn to research and build business contacts, such as building a complete profile, connecting with professional contacts, broadcasting events and ideas, and joining groups to build credibility and stay up to date in your industry. Regularly maintaining your profile and connections is key to fully utilizing LinkedIn's professional networking opportunities.
This is an excerpt of a presentation given by Karen Hollenbach, LinkedIn Training Specialist, to the RCSA business community about the key steps for client attraction and how to find better clients on LinkedIn
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
6 ways to accelerate your sales with LinkedinJill Sida
Nearly 64% of B2B buyers report that they appreciate hearing from a sales person who provides knowledge or insight about their business. Take advantage of this to get your foot in the door with new prospects, and to relationships with existing LinkedIn connections.
Deepa Saptnaker, Head of communications, India & Hong Kong
More than 20 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. What does your NGO need to know about engaging the skills, time and support of the LinkedIn community to develop your capacity? Deepa Saptnaker will share best practices for building a brand for your nonprofit, connecting with a community of donors, and searching for volunteers, board members and new staff members on LinkedIn.
How to Fully Take Advantage of LinkedInNikki Little
This document discusses how to fully utilize LinkedIn for professional and business purposes. It provides an overview of LinkedIn, highlighting that it has over 150 million users. It then covers how to set up a strong personal profile by including important elements like a photo, updated resume, descriptions of experience and skills. The document also discusses how to enhance networking on LinkedIn and set up an effective company page. It concludes by advising what should be avoided, like only using LinkedIn to promote or sell.
Connecting With Volunteers Through LinkedInLaura Hanley
Presented at the 2015 DOVIA Annual Conference on Friday, November 6.
Learn how to use LinkedIn as a tool to recruit and connect with current and prospective volunteers. This presentation reviews what a Company Page is, how to create a Page and what to share in your Page's Company Updates.
Build Your Brand: A Crash Course in Social Media with Julio ViskovichUBC Imprint
The BCC and Imprint are pleased to present the first workshop in Imprint’s Build Your Brand Series.
It will be led by Julio Viskovich, a social consultant and implementation specialist who has worked with multiple Fortune 500 brands such as, Rogers Wireless, Microsoft, IBM, and HootSuite to build social training programs. He was recently named in the Top 25 Most Influential Inside Sales Professionals of 2013 and Top 15 Professionals Using Social Selling. Find out more about Julio here: http://about.me/julioviskovich
This workshop will focus on helping students build a creative and distinctive brand by teaching how to:
• Leverage your brand online
• Use various social media tools
• Incorporate social media in to your daily life
For more information about using social media to build your brand, visit Julio's website at www.julioviskovich.com.
This module provides guidance on creating and optimizing a LinkedIn profile in two stages - the basics and optimization. The basics section outlines including a professional name, headline, summary, photo, location and industry, endorsements and contact info. The optimization section recommends customizing the profile URL, expanding the headline and summary, showing examples of work, and adding additional details like projects, courses and volunteering. Examples of excellent profiles are also provided.
The document provides 7 tips for maximizing success on LinkedIn: 1) Create a compelling headline, 2) Complete your profile, 3) Connect with others, 4) Respect LinkedIn etiquette, 5) Recommend others, 6) Join relevant groups, and 7) Follow thought leaders. It emphasizes that LinkedIn is a powerful platform for furthering careers or building businesses, but users must take action to utilize its full potential, such as improving their profile over time.
LinkedIn is a professional social media platform with over 610 million members. It sees high levels of engagement, with comments, likes and shares up over 60% year-over-year. Many senior level influencers and decision makers use LinkedIn. The document provides tips on optimizing a LinkedIn profile, including adding a professional photo and headline, a descriptive summary, complete work history, skills, and recommendations. It also outlines strategies for engagement through posting updates, commenting on others' posts, and joining groups to build a personal brand on the platform.
The LinkedIn Masterclass covers how to create an effective profile on LinkedIn, utilize the platform to grow your business both proactively and reactively, create engaging content, use groups, and leverage LinkedIn's search and advertising functions. The agenda includes tips for using keywords, recommendations, skills, a career description, and a photo to create a complete profile. It also provides strategies for making relevant connections, systematically reviewing posts to find opportunities, engaging with a network by commenting and sharing, repurposing content from other sources, and using blogs/updates to build engagement and trust. Finally, it discusses measuring engagement through views, likes, comments, web visits, and using advertising such as standard ads, sponsored content, and In
This is class 9 from the campaign builder series. Thisone covers an overview of 1-8 and talk in depth on how to build a successful Social Media Campaign
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Social Jack Program - Training and Coaching PRogram - Career - Forward Progr...Social Jack
Experience a great coaching and training program to take your professional life to the next level. Social Jack has been around for over 8 years and we have trained and coached over 100,000 professionals just like you.
Social Jack - Social Teaming Overview - Forward Progress 2016 Social Jack
Social Jack is a training and coaching platform that has coached over 100,000 professionals using micro-learning and a social teaming engine. It targets universities, businesses, and small businesses by providing online classes, coaching, and a mobile app to help users develop social media marketing skills and build professional networks. The platform aims to empower users and build trusted communities around brands by providing educational resources and support.
5 Power Moves to Master LinkedIn for the New Year with Forward ProgressSocial Jack
Start the new year with new sales! Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to use 5 steps to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
LinkedIn is a business-oriented social networking site used primarily for professional networking. It has over 90 million registered users worldwide. The document provides tips for using LinkedIn to research and build business contacts, such as building a complete profile, connecting with professional contacts, broadcasting events and ideas, and joining groups to build credibility and stay up to date in your industry. Regularly maintaining your profile and connections is key to fully utilizing LinkedIn's professional networking opportunities.
This is an excerpt of a presentation given by Karen Hollenbach, LinkedIn Training Specialist, to the RCSA business community about the key steps for client attraction and how to find better clients on LinkedIn
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
6 ways to accelerate your sales with LinkedinJill Sida
Nearly 64% of B2B buyers report that they appreciate hearing from a sales person who provides knowledge or insight about their business. Take advantage of this to get your foot in the door with new prospects, and to relationships with existing LinkedIn connections.
Kristina Jaramillo, a New York Times recognized social media expert, presented on effectively mixing LinkedIn marketing with content marketing to influence buying decisions. She discussed why LinkedIn is important for B2B companies and shared shocking LinkedIn statistics. Jaramillo emphasized that most companies are failing to generate leads and influence sales through LinkedIn because they are not strategically integrating content marketing tactics or focusing on thought leadership. She demonstrated how to create an effective LinkedIn profile focused on results and case studies, become an influencer, and provided a strategic approach to mixed LinkedIn marketing and content.
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
LinkedIn 80/20: Getting More Results With Less EffortTed Prodromou
The document discusses using LinkedIn effectively using the 80/20 principle. It explains that 80% of results typically come from 20% of causes. The document provides tips for optimizing a LinkedIn profile, engaging with others by commenting and sharing posts, and participating in groups. It recommends focusing efforts on the 20% of LinkedIn activities that provide the most benefits, like engaging with influential users and groups. The document promotes a LinkedIn training course that teaches how to find new clients through LinkedIn in under 30 minutes per day.
Developing a Content Marketing Strategy
The document outlines a 5-phase content marketing strategy: 1) Create profiles of target personas, 2) Solve problems relevant to the personas, 3) Develop a content calendar, 4) Determine whether to create or curate content, and 5) Push audiences through the sales funnel with content. It emphasizes the importance of understanding audiences, creating engaging visual content, analyzing performance, and sharing a mix of created and curated content to build awareness, engagement, and conversions at scale.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
LinkedIn is a professional social media platform that can be used by organizations for various purposes such as recruitment, advertising, generating leads, and measuring engagement. It allows users to create professional profiles, connect with colleagues, search for potential candidates and clients, and share content and updates. Some key benefits include reaching a large professional audience, finding qualified leads, introducing users to potential clients, and helping recruit new talent.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
The document summarizes a presentation about social selling at Microsoft. It discusses how social selling aims to influence buyers earlier in the purchase process by establishing sellers as industry experts through online profiles and content. It outlines Microsoft's social selling program, which provides LinkedIn Sales Navigator access, coaching, and sales-enablement content. It measures the success of social sellers based on their social selling index score and ability to generate new leads and opportunities. Data shows social sellers at Microsoft have generated more pipeline and revenue, closed more deals, and grown business decision maker connections faster than non-social sellers. The presentation provides tips for representatives to establish goals, champions, content feeds, optimize profiles, connect with people on LinkedIn, attend events, and engage
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
10 Tips For Effective Lead Generation The Partner Marketing Groupcstrege
This document provides 10 tips for effective lead generation. Tip #1 is to have a 7-step marketing plan that includes developing an elevator pitch, identifying target customers and their pain points, defining how you solve problems and provide value, establishing objectives, scheduling tactics and campaigns, determining budget and ROI goals, and analyzing results. Other tips include being relevant to customers, consistent in outreach, present where customers are online and offline, using multiple outreach methods, including calls to action on profiles and websites, socializing on LinkedIn, and asking for referrals from contacts. The document is presented by Cheryl Strege of The Partner Marketing Group.
This document provides a tactical plan for content marketing on LinkedIn, including opportunities to share content through LinkedIn Company and Showcase Pages, SlideShare, publishing on LinkedIn, Sponsored Updates, and Groups. It recommends allocating 1 hour daily to Company/Showcase Pages, 30 minutes daily to SlideShare, 1 hour weekly to publishing, 30 minutes daily to Sponsored Updates, and 20 minutes daily to Groups. The plan outlines objectives, key metrics, and action items for each opportunity to help marketers effectively engage audiences and achieve their goals.
Erfahren Sie wie mit LinkedIn Lead Generiert und Ihre Zielgruppe effektiv angesprochen werden kann. Die Präsentation von LinkedIn gibt nützliche Tipps & Tricks für die Lead Generierung und hilft Ihnen bei der Entscheidungsfindung Ihrer Content Marketing Strategie.
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
5 Tips For Boosting Your Brand Through Content MarketingMichael Cirrito
The document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing content, creating original content like blog posts and videos, and engaging different content types and topics. Step 3 is to share the content on various social media platforms at peak times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall guide educates on using content to build relationships with candidates and enhance a company's talent brand.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
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In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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4. @writingjunkie
Four elements of SSI
Source: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index
5. @writingjunkie
LinkedIn: what you should know
1. LinkedIn sends nearly 4X more people to your homepage
than Twitter & Facebook
2. The most in-demand content is industry insights
3. Avoid evenings, late afternoons & weekends
4. Post at least 20X per month
5. A single status update reaches 20% of your followers
6. Help your employees help you
7. Learn & optimize from your engagement percentage
Source: https://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy by Kevan Lee, posted March 24, 2014
Let’s start with the basics:
Photo – have one and make sure it’s professional! You can get 14x more profile views – people want to see the people they’re connecting with
Headline – this should be who you are, not your title (save that for your Experience section)
URL – customize it – takes 2 seconds and looks so much nicer than the auto generated URL… and use it – business cards, email signatures, etc.
Summary – include key words so you can be found in search
Social selling leverages your professional brand to fill your pipeline with the right people, insights and relationships
The social selling index is a measurement of your (or your company’s) use of LinkedIn as a social selling tool
The leaders in SSI by industry are Technology – Software, Professional Services and Media & Entertainment
Why should you care about social selling?
Marketing ROI – you can actually measure this, which makes selling social easier
The four elements are:
Establish your professional brand
Aim for a complete profile – you want to be an all-star
Add rich multimedia content (i.e., SlideShare)
Post & interact with content (long form posts)
Generate endorsements (endorse your connections, they’ll often reciprocate)
Find the right people
Use the search function on LinkedIn
Take advantage of warm introductions
Look for commonalities – join groups to find likeminded people
Watch who’s viewed your profile and engage when appropriate
Engage with insights
Post content that can position you as a thought leader
Stay tuned to LinkedIn Pulse for industry trends and data and share with your audience
Leave thoughtful, constructive comments on content shared by your connections
When connecting on LinkedIn – always customize your request or InMail
Build relationships
Grow your connections – connect right after meeting while it’s still fresh
Engage with decision makers and senior level people where possible
Connect with your colleagues and use those connections to establish relationships with senior people in your org
Cultivate relationships by staying engaged – comment, like or share – reach out occasionally
LinkedIn sends nearly 4X more people to your homepage than Twitter & Facebook
The most in-demand content is industry insights
Avoid evenings, late afternoons & weekends
Post at least 20X per month
A single status update reaches 20% of your followers
Help your employees help you – employee advocacy is a big thing right now
Learn & optimize from your engagement percentage
First – get reading. Look at top posts (click on Pulse, top posts) and see what makes a post engaging
Your long-form posts should share your professional expertise.
Write about challenges you've faced, opportunities you've seized, or important trends in your industry.
Keep your writing focused. Avoid covering too many topics in the same long-form post.
Keep your voice authentic.
Publish whenever you have something valuable to share with LinkedIn members. In general, the more long-form posts you publish, the more credibility you will build, and the stronger your professional profile will become.
There are no limits on word count, but the long-form posts that are best received are more than three paragraphs.
Upload pictures, videos, presentations, and documents to add to your content. It helps bring your insights to life and is a good way to showcase concrete examples of your experience.
Always have someone review and edit your posts!
INSIGHT
Search Trends:
Google volumes • Opportunities
Listening:
Trending topics • Social conversation • News
Communities of Interest:
Travel • Family • Wellness • Finance • Giving
Audience Learnings:
Content Scorecard • Advisor feedback • Sales feedback • Audience Surveys
CREATION
Internal Authors:
Thought leaders • Brand teams • Product teams
Topics:
Knowledge • Audience Interests • Products
Formats:
Live event • 1st person opinion • Market response • Interviews • Infographics • Video / Images • Whitepapers • Webcasts
Sources:
Repurpose existing • Curate • Create original
DISTRIBUTION
Owned:
Brand channels • JohnHancock.com • Manulife.com • JohnHancock social • Manulife social • Email • Individuals • Executives • Thought Leaders • Sales people
Earned: (sharing)
Advisors • Employees • Influencers • Media
Paid:
Ads • Placements • Sponsored content
METRICS
Scorecards:
Content Performance tracking • Reach / Engagement / Business Impact • Feedback • Surveys
Reach – potential # of people we can reach (connections, followers)
Engagement – how do people interact with our content? Comments, likes, shares
Content Publishing – we measure content shared that we’ve created as a brand, content prepared by third parties and content created by our employees
Business Value – by creating and sharing content internally, how much money do we save? Instead of each area creating their own content
Case Study
We looked at insights from our audience – what was trending
We created content based on those trends
We distributed the content digitally
Then we measured and our results were positive