A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
A presentation on the successes and challenges of managing a faculty and student blog at an independent boarding school, including why blogging is important to your school brand and for getting found on the web.
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
How does one go about blogging? Or, why to even blog in the first place? In this talk, I have shared some of my key learning over last 15 years of blogging
A presentation on the successes and challenges of managing a faculty and student blog at an independent boarding school, including why blogging is important to your school brand and for getting found on the web.
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
How does one go about blogging? Or, why to even blog in the first place? In this talk, I have shared some of my key learning over last 15 years of blogging
How to Make Your Blog Standout from the Crowd (iBlog8 Presentation)Victorino Q. Abrugar
My 15-slide presentation for my talk at "iBlog8" The 8th Philippine Blogging Summit" on May 26, 2012, Malcolm Theater, UP Diliman, Quezon City, Philippines. http://businesstips.ph
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Road Blog: Becoming a Travel Blogger for Fun or ProfitMari Kane
So, you love to write and you want to travel. You think you’d like to start a travel blog, but wait! How exactly do you start a travel blog?
Writer/blogger Mari Kane will explain how to get your blog together and take it on the road.
The BACTW Communication Director blogs on BCATW.org as well as managing and contributing to numerous blogs, many of which she has built. On one of her blogs, Blogsite Studio, she gives weekly advice on how to blog with WordPress and she has authored two ebooks about blogging on WordPress, Create a WordPress Website in Ten Easy Steps and Escalate Your WordPress Website: Twelve Ways to Take Your Blog to a Higher Level.
At a BCATW Meetup on July 8, Mari showed travel writers:
• How to choose a niche and domain name
• The blogging ecosystem
• How to create a beautiful design
• What to write for your blog
• The importance of images
• How traffic = monetization
• Why be a joiner
Subscribe to Mari's blog at http://blogsitestudio and follow her @blogsitestudio
Visit BC Association of Travel Writers at http://bcatw.org
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
This slideshare is a presentation by Marsha Hudson, the social media coach. It gives the benefits of blogging for your company. The slideshare even gives you tips on getting started with blogging. Visit me at: www.marshalynnhudson.com
Creating a professional online journalism portfolioDamian Radcliffe
Slides from a class given at the University of Oregon School of Journalism and Communication on 26th October 2015, covering portfolio websites, their role in job hunting and defining your personal brand, as well as a review of examples of sites managed by current journalists.
How to Build your own Medium using WordPress.comNagesh Pai
From my talk delivered at WordCamp Kochi. Some idea on how you can create your own medium, to spread your ideas. Begin with zero investment, create value and then scale up towards a full blown medium
It helps in making an explanation about blogs and its important for startups with developing an understanding on creating own media using online open source tools and licencing these in open or restricted.
Creating and Maintaining Your Online PresenceFIG or out
Once established on various social media and digital platforms, what are ways to enhance the social media strategy to engage with audiences and maintain your online presence? Presented at the Liberty States Writers Conference 2019
The presentation on blogging best practices by Mandy Burrell Booth, Ben Schulman, & Marissa Wasseluk for the Center For Nonprofit Success' Social Media Summit in Chicago.
How to Make Your Blog Standout from the Crowd (iBlog8 Presentation)Victorino Q. Abrugar
My 15-slide presentation for my talk at "iBlog8" The 8th Philippine Blogging Summit" on May 26, 2012, Malcolm Theater, UP Diliman, Quezon City, Philippines. http://businesstips.ph
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Road Blog: Becoming a Travel Blogger for Fun or ProfitMari Kane
So, you love to write and you want to travel. You think you’d like to start a travel blog, but wait! How exactly do you start a travel blog?
Writer/blogger Mari Kane will explain how to get your blog together and take it on the road.
The BACTW Communication Director blogs on BCATW.org as well as managing and contributing to numerous blogs, many of which she has built. On one of her blogs, Blogsite Studio, she gives weekly advice on how to blog with WordPress and she has authored two ebooks about blogging on WordPress, Create a WordPress Website in Ten Easy Steps and Escalate Your WordPress Website: Twelve Ways to Take Your Blog to a Higher Level.
At a BCATW Meetup on July 8, Mari showed travel writers:
• How to choose a niche and domain name
• The blogging ecosystem
• How to create a beautiful design
• What to write for your blog
• The importance of images
• How traffic = monetization
• Why be a joiner
Subscribe to Mari's blog at http://blogsitestudio and follow her @blogsitestudio
Visit BC Association of Travel Writers at http://bcatw.org
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
This slideshare is a presentation by Marsha Hudson, the social media coach. It gives the benefits of blogging for your company. The slideshare even gives you tips on getting started with blogging. Visit me at: www.marshalynnhudson.com
Creating a professional online journalism portfolioDamian Radcliffe
Slides from a class given at the University of Oregon School of Journalism and Communication on 26th October 2015, covering portfolio websites, their role in job hunting and defining your personal brand, as well as a review of examples of sites managed by current journalists.
How to Build your own Medium using WordPress.comNagesh Pai
From my talk delivered at WordCamp Kochi. Some idea on how you can create your own medium, to spread your ideas. Begin with zero investment, create value and then scale up towards a full blown medium
It helps in making an explanation about blogs and its important for startups with developing an understanding on creating own media using online open source tools and licencing these in open or restricted.
Creating and Maintaining Your Online PresenceFIG or out
Once established on various social media and digital platforms, what are ways to enhance the social media strategy to engage with audiences and maintain your online presence? Presented at the Liberty States Writers Conference 2019
The presentation on blogging best practices by Mandy Burrell Booth, Ben Schulman, & Marissa Wasseluk for the Center For Nonprofit Success' Social Media Summit in Chicago.
Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.
Leveraging Linkedin for Nonprofits emphasizes the importance of using the Linkedin platform to garner support, rally new advocates, and create discussion using Linkedin Groups.
Slide of presentation about blogging i gave at "Internet for a Better Life" seminar. It was being held by Community of Blogger of Indonesia University of Education at PKM UPI.
The internet is written in pen not pencil - What you post online is permanent, you're leaving a footprint which reveals a lot about you.
Always leave positive footprints, when you travel around the web!
Are you confused?
Just go through the PPT and get your doubts cleared!
PS - I have made this for the workshop on Digital Footprint organized by CodeChef - VIT Chapter. I'm thankful to the CodeChef - VIT Team for making this a huge success.
Blogging for Writers - Engage Your Audience Online Coryon Redd
What does it take for a writer to succeed online? Blogging and Internet marketing to find our audience, pick the topics they're passionate about, and blog effectively.
Presented for the Gold Country Writers group on April 16th 2014 by Coryon Redd.
Topics covered include:
Why Writers Should Blog
Blogging Best Practices
Finding and Engaging your Ideal Audience
Why Wordpress is a Good Choice for Blogging
Manage your Blogging with an Editorial Calendar
How to Create, Manage and Evolve your Nonprofit BlogRoger Burks
A blog is an opportunity not only to change static into dynamic, but also discover and share voices from your organization. But what do you need to create, manage, and evolve a nonprofit blog that will both engage your supporters and attract storytellers from within — and possibly outside — your organization?
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
3. Today’s goals
1. Explore what makes compelling blog content
2. Learn technical best practices
3. Discover new strategies, tools to engage the
audience
4. Discuss pitfalls, how to avoid/address them
4. WHY Blog?
• More content on the web
– Improve search engine rankings
– Fosters awareness of your cause
– Positions you as a thought leader
10. This is more than just typing
• http://chicagoistheworld.org
• http://chicagoistheworld/org/notalone/
• http://Stevebey.wordpress.com
• http://newmediamarissa.wordpress.com
13. Some basic basics basically
• Post often. Daily, yes. But not too often
• Think visually. Words and photos and videos
• Write for the eye –
• STAGGER GRAPHS-LONG, SHORT-QUESTIONS-
AVOID TYPE TYPE TYPE
• USE SUB HEADS
• KEY ISSUES UP HIGH
• SUMMARIZE QUICKLY
• WRITE TIGHTLY – COUNT YOUR WORDS
14. MORE BASICS BASICALLY
• Avoid jargon. Avoid legalese. Avoid being
boring
• Write – think positively, not passively
• Don’t explain everything thing – focus on your
issues
• Change voices – you tense, we tense, I am
thinking
• Experiment. Break these foolish rules
16. Imaginative
• Blah blah blah blah blah blah blah bababaBlah blah
blah blah blah blah blah bababa
• Blah blah blah blah blah blah blah bababa
• Don’t Stop. It gets better!
Blah blah blah blah blah blah blah bababa
Blah blah blah blah blah blah blah bababa
• We are almost to the Good Part.
• Blah blah blah blah blah blah blah bababa
• Here’s the main point, finally
• Blah blah blah blah blah blah blah bababa
17. You are multi-media too
• Change your approach. Think music, videos
– http://oxfam.org.uk/blogs/2012/05/emily-rose-
barnes-video
• Think literature:
– http://blr.med.nyu.edu/
• Think story-telling
– http://www.edwize.org/
18. Talk to me – Diga mi
• beg, plead, encourage comments-moderate
lightly-don’t fear controversy-don’t enrage for no
purpose
• invite guests to post
• run ‘projects’ – nuestrascommunidades
• thank followers, ask their thoughts
• using polls and surveys
• inviting readers to email
suggestions/questions/photos/videos/audios
• stay flexible
19. Telling your story
• You are a voice that is
trusted, respected, complete….But how?
• Give all sides, including negative views and those
you don’t believe. Explain why you don’t believe
them.
• Avoid gossip. Avoid innuendo. Avoid incomplete
explanations.
• Perform in a timely way
• Offer links, resources, don’t violate copyright
20. Speaking from your heart
• Bloggers Without Borders...
Syria is a beautiful country- at least I think it is. I say “I think”
because while I perceive it to be beautiful, I sometimes wonder if I
mistake safety, security and normalcy for ‘beauty’. In so many
ways, Damascus is like Baghdad before the war- bustling
streets, occasional traffic jams, markets seemingly always full of
shoppers… And in so many ways it’s different. The buildings are
higher, the streets are generally narrower and there’s a
mountain, Qasiyoun, that looms in the distance.
21. Let your story unwind
• http://well.blogs.nytimes.com/2012/05/24/lif
e-interrupted-the-beat-goes-on/
• Other times, you hear nothing at all. In some ways, the
diverse noises of a hospital — however annoying —
remind us that the hospital “machine” is in healthy
operation. It’s the silent moments, the hollow sounds of
quiet suffering, that can be most frightening.
22. Words Can Bury us
• We want eyes to move and they do on a blog.
They skip and they scan. Keep that in mind
• What do we think about this blog?
• http://www.whydev.org/should-aid-workers-
live-comfortable-lives/
•
23. We’ll come back to these. Maybe
• Notice the use of art and space. What else do
you like about this blog?
• http://www.ccmu.org/
• So what’s missing here?
http://blog.feedingamerica.org/
•
24. Inspiring
• Almost there?
http://bloom-
parentingkidswithdisabilities.blogspot.com/
What do we know about this blog?
Please focus on this picture. Is this better? Why?
ttp://blog.worldvision.org/
25. Many faces and stories
• Introducing different voices
• http://www.ssireview.org/blog/category/inter
view
• Notice the links and resources
• http://www.citizenorange.com/orange/
• Innovative?
• http://lauramartinez.wordpress.com/
26. You and everyone together
• http://blogs.volunteermatch.org/engagingvolu
nteers/2012/03/15/how-to-recruit-and-retain-
volunteers-through-blogging/
• Divide responsibilities. Encourage training.
Name correspondents. Divvy up the world.
27. Please sign up
• Do this seem inviting? What else is needed?
• http://www.socialcitizens.org/blog
• What have we encountered here? A summing
uphttp://www.copyblogger.com/create-
content-infographic/
28. Storytelling exercise
1. Think of the biggest thing your organization is
doing right now.
2. Take five minutes to imagine it as a story, for
instance as if it is a movie.
3. Share!
29. Anatomy of a Blog
Title / Header
Lead
Share
Buttons
32. Frequent, Consistent Content
• Make it easy for folks to find your content!
– Accurate page titles
– Title tags
• Photos & videos drive traffic
33. Keywords
• Always use appropriate and relevant tags and
keywords to a post or page.
– Find your keywords!
34. Keywords
• Add alternative
titles, tags and
descriptions to photos
and other multimedia
content embedded on a
page.
– Cat, kitten, lolcat, icanha
zcheesburger cat, funny
cat picture, cat
cheeseburger meme
36. Content Organization
• Plan out your website and consider the
hierarchy of content to be displayed.
• Ensure your site is easy to navigate for your
users
• Consider using categories to organize content.
37. Engaging your audience
• Use Social media, i.e. Facebook, Twitter
• Try paper.li, Tumblr
• Segment your blog
• Pitch other bloggers
• Invite guest bloggers
• Develop media partnerships
• Link!
38. Control Some Control No Control
Website Employees/Staff Competitors
Blog Comments on our Comments on other
blog blogs
Mission
Facebook Page Reviews on other
Brochures sites
Twitter Accounts
Policies Reactions or
Search responses to
… things we services, products or
create in house … things we can brand
participate and have
some influence … things we need to
respond to
39. Tips & Tricks for Effective Blogging
1. Keep a log of content ideas
2. Keep a posting schedule
3. Dictate your posts
4. Use multimedia elements (think visually!)
5. Invite others to join in!
6. Re-purpose older content
7. Always Attribute!
40. ROI
How can I tell if my efforts are working?
• Analytics
• Level of Engagement
41. Exercise
• Design a blog – what kind of blog?
– Photoblog? Vlog? Content aggregator?
• Who will be on your blogroll?
• What are your keywords?
• Give us one headline for one post!
Most popular blogging sites are relatively easy to use & intuitive. Visit the “about” section of the third party blogging sites you intend to use and see what interface you think you will be most comfortable using.
Phase 2
We’ll focus on two of these now, and come back to the others later
What was hard? How do we overcome those obstacles?
Back to Anatomy
10-15m exercise
Phase 2This is kind of ironic, because if you’re googling “worst SEO blog”, this’d be on the front page.
Phase 2 Create concise, unique and accurate page titles that are appropriate for your content. Search engines like Google look at your title and title tags that are used to display in search results
Phase 2 Keyword exercise
Phase 2
Phase 2 Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.
Phase 2
Mandy intro
1. A journal of “story ideas” whether physical or digital will shave away that writer’s block when the time to sit & blog comes around2. Stick to your schedule! Not only are you training your avid readers to look for new content at certain times, you are also training yourself! Blogging is a job and you have to wary of your time - or lose track of it completely, and control of your blog!The pomodoro technique helps – 20 minutes of writing is rewarded with 5 minutes of play. This allows you 15 minutes of downtime per hour and is a good way to break up the day and stay on track with work. 3. If possible, use software that writes as you dictate – I use Dragon Dictation on my iPhone (it’s $199 in stores) ; All you have to do is go in & edit, copy, paste & post.4. If that’s not a possibility, use multimedia elements – sometimes posting pictures is quicker than posting 1,000 words.5. Rely on the kindness of guest bloggers and readers. - but also remember the importance of speaking in your own voice, and give your contributors guidelines to follow.6. Chances are you have content already on your site, or in your newsletter. Re-purpose that content for the blog platform. OR point back to an old post you did; make it relevant for issues you’re facing today.