This presentation goes through how you can use LinkedIn for your business from the personal profile to the company page.

1. LINKEDIN FOR
BUSINESS
Danny O Brien-@DanBlueChief
CC - BlueChief Social
21/05/15

2. • Intro LinkedIn Fundamentals1
• Build the Optimal Profile2
• LinkedIn for Promotion3
4 Groups and Company Page
Peer to Peer - Interactive
Increasing Prospects and Driving Business
5
6
Today’s Overview

3. Your thoughts on these??
1. The most important aspects of LinkedIn?
2. Why do you think members use it?
3. Top Features of your Profile?
4. How should you engage with members?
5. What persona do you want to Build?

4. Becoming LinkedIn Superhuman

5. Tips to Start with.
• Build your Community – (Use your Profile + Content)
• Listen to Social Signals
• Be a trusted source of Value
• Maintain relationships with your Customers and Key
Targets.
• Be consistent and somewhat prominent… Why??
• Having a 100% completed LinkedIn profile provides you
with a 40% greater chance for networking success.

6. Be an All Star!!!

7. Building the Optimal Profile – Top Level

8. Key aspects to the Optimal Profile?
1. Profile Pictures…. Good V Bad

9. Facebook V LinkedIn

10. LinkedIn Profiles Keywords
advice

11. Key aspects to the Optimal Profile?
Headline - You have 120 characters to write a concise,
professional headline, ideally keyword rich (2-3 at most),
and specific to your role and expertise.
Summary - You have up to 2,000 characters worth of space to create a
comprehensive LinkedIn summary, providing an opportunity to further expand upon
your broader experience, success stories, and professional goals and objectives.
Experience – 2000 words again, break up the information. You can also add
presentations, Projects and web addresses.

12. Stephen Kinsella – Irelands top EconomistProjects e.g.

13. Network and share your views with like minded people
Tips:
● Research
● Trial and error
● Aim
LinkedIn Groups

14. Linkedin Pulse - a great
place to source quality
content
● Follow top influencers such as Richard Branson, Bill Gates,
Tony Robbins etc.
● Explore channels - Collections of articles and insights
grouped by topic. Ex Social Media, Technology,
Entrepreneurship.
● Publishers -Top news from global and industry sources such
as Forbes, Ted Talks, Mashable.

16. LinkedIn for Promotion
What do you think are
the most important
features / strategies?

17. How Sales People Use LinkedIn

18. Engagement is the name of the game!!!
Group Engagement - while standing out from the Crowd.

20. Becoming an Influencer – New Publishing
Feature!! – Unreal Chance – Why?
Key Goal: Develop a fully pledged Content Marketing Strategy for LinkedIn Publishing
• Published posts become a part of your professional LinkedIn profile, building
credibility.
• Published posts are shared with your network, building trust and positioning you as a
thought/industry leader.
• Published posts have the ability to reach the largest group of professionals ever
assembled. The audience is already built-in. Unreal opportunity.
• Published posts showcase your expertise to secure new clients, build your network
and/or your personal profile
• Published posts can serve as a blogging platform without any technical set-up or
know-how.
• Published posts allow others to “follow” you who are not in your network, increasing
your influence as your new content then appears directly in their LinkedIn news feeds.

21. Variety in Publishing Topics!

22. Becoming an Influencer – New Publishing
Feature!! – Tips.
Key Goal: Develop a fully pledged Content Marketing Strategy for LinkedIn Publishing
1. Select a winning topic – In the news, seasonal or personal.
2. Write an Interesting headline.
3. Build time growing your following – Key piece of info,
anyone you connect with by default become a follower. –
So connect with a purpose!!
4. Promote your post outside of LinkedIn – Cross Platform
Promotion.
5. Have a repost / Engagement network to help increase
awareness.

23. • Check notifications (comments views etc)
• Go through Pulse (share relevant posts)
• Go through relevant groups
• If you have a post put it up
• Go through home feed (like, comment)
• Overall: Interact put your best foot
forward
• Brand BlueChief/Brand You
Daily Checklist

25. • Groups1
• Company Page2
• Engagement +
Consistency3
Groups and Company
Pages

26. LinkedIn Company Pages

27. Time Spent
TargetsWorkedOn
Get Familiar
Convert
Working Toward Mastery
Get Engaged

29. Interactive Learning Objectives
• Suggestions for
Businesses?
• Sit down in
groups?
• Come up with a
strategy for how
you will use it.

30. Strategy… Why it is Important
• Pick the right tool to target the right people.
• Give each strategy the right time and set the right goals.
• Understand what is important to the prospective client will
generate the right results.
If they want group interaction – engage on groups. If they want
to read content publish articles.

31. Goal Setting will make the
difference…
1. You set goals for sales, you set goals for turnover why
not set them for engagement and conversion rates.
2. Identify the top 50 targets.
3. Build a strategy of how to engage with them – What
groups do they participate in? What posts do the
like/share?
4. Measure length of lead cycle and conversions
5. Engage, engage, engage = results, results, results

32. • Build an Audience
• Connect with the right people
• Engage in the right groups
• Put out the right content
My Strategy

33. Do Your Best Work – LinkedIn is all
the time!!
• Working from home
• Working offsite
• It is a full time job.
Consistency is key with
targets.

34. • You have to create real relationships – Why?
• Add value
• Not requesting something back is essential…
Give, Give, Give then you get.
• Goal setting is the Key.
Driving Business and Leads

35. Sales and Leads

36. ANY QUESTIONS OR
SUGGESTIONS?
Email: Danny@BlueChief.ie
Twitter: @DanBlueChief
@BlueChiefSocial

37. LINKEDIN FOR
BUSINESS– THAT’S A
WRAP!!
Danny O Brien-@DanBlueChief
CC - BlueChief Social
21/05/15