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Social Media 101
- 1. Chapter Leadership Council Feb. 2016 Drake Hotel Social Media 101 March 24, 2017 Austin, Texas
- 2. Chapter Leadership Council Feb. 2016 Drake Hotel Social media is an ecosystem. It has nothing to do with marketing.
- 3. Chapter Leadership Council Feb. 2016 Drake Hotel Strategy โข What do you want to accomplish as a chapter? โ Mission, purpose, values โ How do your goals as a city center support the over all chapter and HQ? โข What objectives are you trying to achieve with social media? โ Branding, communicate with members โข What platforms will you use to reach your goals? โข How will your measure your success?
- 4. Chapter Leadership Council Feb. 2016 Drake Hotel โThis is the time to reclaim truth.โ
- 5. Chapter Leadership Council Feb. 2016 Drake Hotel Posting Doโs and Donโts Donโt โข Leave parts of your profile blank. โข Post anything that could be misinterpreted. โข Be lazy. Tailor your content to the channel or run the risk of sounding like spam. Do โข Learn the etiquette and terminology of the sites you are using. โข Focus on quality and not quantity. โข Be strategic about what you post and when. โข Support your chapter goals.
- 6. Chapter Leadership Council Feb. 2016 Drake Hotel Best Times to Post Sprout Social
- 7. Chapter Leadership Council Feb. 2016 Drake Hotel Download calendar at Hubspot
- 8. Chapter Leadership Council Feb. 2016 Drake Hotel Social media is more than pushing out a message.
- 9. Chapter Leadership Council Feb. 2016 Drake Hotel Engagement is the Metric that Matters โข Vanity metrics โ 100 active followers v. 1,000 followers โข Follow, like, comment, share, tag, use hashtags โ At minimum, 20 โ 30% is original content. โ The rest should be devoted to engaging. โข BUILD RELATIONSHIPS: have grassroots efforts, collaborate with other organizations, chapters, city centers, members, and sponsors โข IIDA Successes โ Takeovers โ Contest
- 10. Chapter Leadership Council Feb. 2016 Drake Hotel Measurement โข What are you trying to measure? โ Followers โ Impressions โ Engagement โ Comments โ Shares Donโt get caught in the weeds of metrics. Your findings are an informational vessel. Use them as a guide to grow and improve your strategy.
- 11. Chapter Leadership Council Feb. 2016 Drake Hotel Quarterly Checklist โข Run a quarterly report โ Insights โ Analytics โ Consider using social media platforms like Hootsuite and Sprout Social to manage your content and run reports โข Create milestones โข Make daily, weekly, and monthly tasks โข Tweak strategy based on your findings
- 12. Chapter Leadership Council Feb. 2016 Drake Hotel Final Thoughts and Action Items โข Look at what other brands are doing. โข Like and share content from other chapters, firms, manufactures, and HQ. โข Think holistically. Social media is just one aspect of marketing your event, program, and chapter. โข Be realistic about your time. โข Do an audit of your existing social media content. โข Ask yourself what you want to accomplish, determine the goals that will get you there, and pick your metrics. โข Start creating a calendar. โข Never stop testing.
- 13. Chapter Leadership Council Feb. 2016 Drake Hotel Brand is only ever as important as the values it represents -- values that lend meaning and identity to the social networkโs existence.
- 15. Chapter Leadership Council Feb. 2016 Drake Hotel Social Media Resources โข Hootsuite โข Hubspot โข Inbound Marketing Agents โข Instagram โข Outbound Engine โข Sprout Social โข Social Media Week
- 16. Chapter Leadership Council Feb. 2016 Drake Hotel /IIDAHQ /IIDA_HQ /IIDAHEADQUARTERS /IIDA_HQ